Hi, I just ran an ad on facebook for five days for about $60. It started ok and I could see visitors interacting with my site (with reasonable sessions times). I used FB analytics, Google Analytics and Hotjar. After two days Hotjar stopped recording sessions while the number of FB ad link clicks accellerated. Using Google Analytics I could see the bounce rate from source l.facebook.com / referral was 97% (ended today at 93%). 59% of my ad traffic came from l.facebook.com / referral. Ads manager, median session lenght was 0.6 seconds.
Now i'm thinking that most of my clicks were bot-like since nothing triggered hotjar for more than 100 clicks and no human visits a site for a few milliseconds.
Can anyone please tell me what is happening?
Ads Manager:
Google Analytics: