How Did Frank Kern Do That?!

30 replies
So I visited Frank Kern's sales page yesterday and about a minute after I closed the page, I get a text message from 'Frank' telling me to get my ass back onto the sales page - clever!!

I have never seen re targeting like this before - especially as I didn't give even out my mobile number!

Does anyone know how he did this?
#frank kern #retargeting
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  • Profile picture of the author agmccall
    somewhere along the line you must have given it up.

    al
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  • Profile picture of the author Brent Stangel
    Frank is psychic...

    He not only knows when you've been on his sales page but he can snatch your phone number out of the ether.

    They don't call him a guru for nothing.

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  • Profile picture of the author savidge4
    Probably did it something like this: https://fixyourfunnel.com/blog/text-...eplay/2016/07/ Look at about 13:50 to get an idea of the funnel
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    • Profile picture of the author Info-seeker
      Originally Posted by savidge4 View Post

      Probably did it something like this: https://fixyourfunnel.com/blog/text-...eplay/2016/07/ Look at about 13:50 to get an idea of the funnel

      Thank you!!
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    • Profile picture of the author Brent Stangel
      Originally Posted by savidge4 View Post

      Probably did it something like this: https://fixyourfunnel.com/blog/text-...eplay/2016/07/ Look at about 13:50 to get an idea of the funnel
      That's pretty interesting but the OP had to give up "The Digits" at some point.

      especially as I didn't give even out my mobile number!
      Brent
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  • Profile picture of the author superowid
    If you visit the site with your mobile-phone, you just give it away. Cellphone companies are doing it now. In my country this is very annoying, but there's no way we can run off it. The mobile technology can do that for a great cash. I'm sure Frank pays for this kind of service. Your visit is just a simple approval that he can do that to you. Now, how do you unsubscribe for this SMS approach? That's the problem.
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  • Profile picture of the author DeadRooster
    I believe Frank uses Infusionsoft for some of this automation. I've never used Infusionsoft, but you can set up the same type of thing in ClickFunnels with a 3rd party SMS service.

    I'm guessing Infusionsoft requires a 3rd party SMS service as well.

    I use the ClickFunnels Etison suite which allows you to monitor your contacts interaction with your pages. You can set it up so if someone visits a webinar replay page (or any other page) but doesn't buy, you can send out an SMS at a given time.

    That's pretty much what Frank is doing, I think.

    You DO have to have collected their phone number at some point though.
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    • Profile picture of the author Info-seeker
      Originally Posted by DeadRooster View Post

      I believe Frank uses Infusionsoft for some of this automation. I've never used Infusionsoft, but you can set up the same type of thing in ClickFunnels with a 3rd party SMS service.

      I'm guessing Infusionsoft requires a 3rd party SMS service as well.

      I use the ClickFunnels Etison suite which allows you to monitor your contacts interaction with your pages. You can set it up so if someone visits a webinar replay page (or any other page) but doesn't buy, you can send out an SMS at a given time.

      That's pretty much what Frank is doing, I think.

      You DO have to have collected their phone number at some point though.
      Thanks for the tips - much appreciated!
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  • Profile picture of the author discrat
    Frank has earned my respect over the years with some quality stuff he has sent via emails. I like to watch and see what he does to get a sense of what works and what doesn't
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    • Profile picture of the author nicheblogger75
      Originally Posted by discrat View Post

      Frank has earned my respect over the years with some quality stuff he has sent via emails. I like to watch and see what he does to get a sense of what works and what doesn't
      I love Frank's approach. He doesn't sugarcoat anything.

      He tells it the way he sees it. He's not nice and sweet for the sake of being nice and sweet. He doesn't really care whether people like him or not. Frank is Frank. You have to appreciate people that are real.

      People respect him because he's not afraid to tell people to shove it if he senses bullshit.

      He also tells people that they need to get up off their ass and do something. I really like that in a "guru" because most "gurus" like to make you think that by simply following and worshipping them success is going to drop into your lap.
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      • Profile picture of the author Info-seeker
        Originally Posted by nicheblogger75 View Post

        I love Frank's approach. He doesn't sugarcoat anything.

        He tells it the way he sees it. He's not nice and sweet for the sake of being nice and sweet. He doesn't really care whether people like him or not. Frank is Frank. You have to appreciate people that are real.

        People respect him because he's not afraid to tell people to shove it if he senses bullshit.

        He also tells people that they need to get up off their ass and do something. I really like that in a "guru" because most "gurus" like to make you think that by simply following and worshipping them success is going to drop into your lap.
        Totally agree!
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  • Profile picture of the author extrememan
    You must given him your number.
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  • We talkin' Frank Kern or Frank f*ckin' Kern?
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  • Profile picture of the author Jonathan 2.0
    No idea how he did that -- however it is "Genius." (That said, it will eventually get "annoying" etc. and stop working after too much use.)
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  • Profile picture of the author The Niche Man
    My million dollar question to you is ... did it persuade you to take your a## Back to the sales page?
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    • Profile picture of the author Brent Stangel
      Originally Posted by The Niche Man View Post

      My million dollar question to you is ... did it persuade you to take your a## Back to the sales page?
      What Frank Kern has been doing with FixYourFunnel text messaging to add an extra Million Dollars to his business. https://fixyourfunnel.com/blog/text-...eplay/2016/07/
      Apparently, it persuaded some people.

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    • Profile picture of the author Info-seeker
      Originally Posted by The Niche Man View Post

      My million dollar question to you is ... did it persuade you to take your a## Back to the sales page?
      Yes it did!... but I didn't make the purchase because I was too busy trying to work out how how he sent the SMS...
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      • Profile picture of the author Brent Stangel
        Originally Posted by Info-seeker View Post

        Yes it did!... but I didn't make the purchase because I was too busy trying to work out how how he sent the SMS...
        He didn't send an SMS. He sent a text message via an SMS.

        Short Message Service (SMS) is a text messaging service component of most telephone, World Wide Web, and mobile device systems https://en.wikipedia.org/wiki/SMS
        Brent
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  • Profile picture of the author Wingsofsuccess1
    You had to have given him your number, I cant see any other way
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    • Profile picture of the author dsimms
      nope. frank is subscribed to a service that collects phone numbers, so when you visit his site on your .50c phone, then boom, thats all she wrote, this is just another funnel among many other methods of collecting data so he can use in order to close that sale, maybe you ignored his 25 last emails, and using sms would be the last attempt to get hold of you since you are going to look at incoming texts for sure.

      The service is somewhat expensive, when franked signed up for this service, he is given his on phone number, then all he does is login to his admin/panel, then he can write the text, and send it, and anyone who has visited his site, and did not unsubscribe will get the text, and this is how he captures new visitors to his site by capturing their phone number.

      using SMS is probably slightly better then getting junk mail that you throw out all the time, because you did not ask for that junk mail, and you may not be interested, however, for the sms, you had to visit his site, so therefore, you had at least some interest, and he can use that.
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  • This is what a called "Magic!"
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  • Profile picture of the author JohnVianny
    Frank is a genius....but maybe you have to focus on YOUR marketing.

    I mean: lots of marketers are fooled of acquiring the new tools, taking the new gadget or technique...

    they have the fear of being apart. Fear of not being the early adopters of something.

    Instead of relying on what always work: email marketing.

    And focus on basic strategies of list building, rinse and repeat.
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  • Profile picture of the author Brent Stangel
    frank is subscribed to a service that collects phone numbers, so when you visit his site on your .50c phone, then boom, thats all she wrote,
    Nonsense.

    The service Frank uses clearly states "You have to get them to enter their number."

    Although your IP address can be collected it does not reveal your personal physical location and information. Your IP address can be traced to your ISP and its location. Therefore it may be possible for someone to know what state you're living in if you're living in the same state as your Internet Service Provider. However, a website cannot obtain your name, home street address, phone number, bank account information, social security number, etc. through your IP address.
    https://www.computerhope.com/issues/ch000881.htm
    Take a hike!

    Brent
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  • Profile picture of the author leadmachine2
    Those kind of websites literally see everything from system that you are using up to the words which you are typing on your keyboard. Do not be surprised about this, everyone do the same nowdays.
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  • Profile picture of the author Chris Brindamour
    Info-seeker,

    Was is a text message on your phone or a message on your computer?

    Chris
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  • Profile picture of the author Rory Singh
    Frank Kern most likely wouldn't play around with SMS laws.

    I think you gave it to him and don't remember.
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  • Profile picture of the author Randall Magwood
    Contact him, or his assistant (if he has one).... and make him an offer for the secret. Do this if you cant find the "magic" software or product anyway else.
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  • Profile picture of the author anayb
    Originally Posted by Info-seeker View Post

    So I visited Frank Kern's sales page yesterday and about a minute after I closed the page, I get a text message from 'Frank' telling me to get my ass back onto the sales page - clever!!

    I have never seen re targeting like this before - especially as I didn't give even out my mobile number!

    Does anyone know how he did this?
    He's one of those twenty-something millionaires you read about? Right. My intuition says these self-proclaimed gurus and experts with all the nifty articles about 5 habits, 7 hacks, or 10 quotes will take you straight to the land of unicorns. They're all full of it. No kidding.
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    • Profile picture of the author Brent Stangel
      Originally Posted by anayb View Post

      He's one of those twenty-something millionaires you read about? Right. My intuition says these self-proclaimed gurus and experts with all the nifty articles about 5 habits, 7 hacks, or 10 quotes will take you straight to the land of unicorns. They're all full of it. No kidding.
      Frank is probably the most well-known Internet marketer of all time.

      While there are many differing opinions about most any "guru" you could mention, self-proclaimed or not, the reviews on FK are all pretty much the same. You can see some in this thread above.

      I'll borrow nicheblogger75's because it's what I would say almost verbatim:

      I love Frank's approach. He doesn't sugarcoat anything.

      He tells it the way he sees it. He's not nice and sweet for the sake of being nice and sweet. He doesn't really care whether people like him or not. Frank is Frank. You have to appreciate people that are real.

      People respect him because he's not afraid to tell people to shove it if he senses bullshit.

      He also tells people that they need to get up off their ass and do something. I really like that in a "guru" because most "gurus" like to make you think that by simply following and worshipping them success is going to drop into your lap.
      They're all full of it.
      Some definitely, but not all...definitely not Frank.

      Brent
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  • Profile picture of the author Jason Kanigan
    There's software now that matches visitor data to a website against a central database. One of my clients does this. So you didn't have to give Frank your phone number, Info-seeker: it's simply out there somewhere else and has been sucked into the database Frank has subscribed to.

    If your physical address is out there you might be seeing something in the mail, too.

    Developing the ID database costs a lot of money but several people are doing it. I've also heard but haven't confirmed that a well-known marketing tool allows you to do something similar.

    So imagine the opportunities here...someone "anonymously" visits your site...they do not have to fill out an opt-in form...and now you have their name, location, mailing address, email address, phone number and so on. Demographic analysis is being transformed. You can even see what sites they visit. (Some of you are gulping at that statement lol)

    I do see privacy and ethical concerns, but so far nothing is illegal and everything is using the same data that is already out there. I suppose it'll be like FDR and the New Deal: eventually someone will bring a case to the supreme court, but that'll take years and in the meantime people will do what they want.

    Personally I'm against taking this data and signing someone up to an email list they never asked for. But other forms of marketing like sending them a package in the mail? Why not.

    Oh, and the other huge advantage of this? You know the top few % of the market who are actively looking for a solution NOW. For a guy like me who is so interested in qualification, that's a godsend.
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