Im reaching out to you, hoping to get some pro input on a project im working on as i do not have a lot of experience in these kinds of projects.
I recently set up an Online Shop for a local Jeans/Fashion store. So they could also sell theyre products online.
Now its on me to get the shop goin.
Essentially theyre selling all the products they have available in CityStore plus sort of "Outlet-Category" with products they removed from Store.
They have a solid client base walking into store everyday. The store is there since almost 20 years and theyre selling high quality brand fashion. Jeans Topic.
We just set up a Facebook and Instagramm account for them. So "school-strategy" would be.
Project one: Monthly Model
Target: Social Media awareness / Visitors at CityStore
We would shout out on social media: Looking for monthly model.
You like and register / you can win / be : Come to the shop. Get styled from bottom to top followed by professional fotoshooting.
how to take advantage of local store:
We would hand out 10% off coupon to every customer in CityStore to buy online. And vice versa.
We would let people who visit CityStore know that theres a "Outlet-Category" on our online store with products not available anymore in CityStore.
So thats some examples of steps i would recommend.
now 1: what do you experts think about these?
2: how or what else would you recommend?
Im really looking forward hearing your expert-inputs.
*sorry. Im Swiss and my english might not be perfect. =)
I apreciate your help.