27 {{ upvoteCount | shortNum }}
27 {{ upvoteCount | shortNum }}

Why does everyone use Internet Marketing or Online Marketing instead of...

by Jana Graff
24 replies
...Internet Business or Online Business?

Why did what we do become "marketing" instead of "business"? I've been to plenty of IM conferences but never an IB conference. #showerthought
#internet #marketing #online
Avatar of Unregistered
  • Profile picture of the author Rory Singh
    Because the key to successfully building a 'business' online comes down to marketing and skill set.
    Signature
    My #1 Recommended System For Earning
    rory singh TIKTOK
    {{ DiscussionBoard.errors[11357187].message }}
    • Profile picture of the author Vladimir Mirnii
      Nowadays, presence on the Internet is more effective and important than traditional marketing through BigBoards, offline marketing, etc. The visibility in SERP and website speed load influence hugely on your brand awareness, profitability, and traffic. The success of any company massively depends on online success, online ads, and traffic. It determines, whether the business will exist or not and which results it's going to bring.
      {{ DiscussionBoard.errors[11385168].message }}
  • Profile picture of the author ashwinsd
    The success of Business depends on the number of sales it does. And sales numbers depends on Marketing.
    Signature
    Revenue Sharing World
    {{ DiscussionBoard.errors[11357192].message }}
  • Profile picture of the author Rose Anderson
    They don't always mean the same thing. A brick and mortar business can still use online marketing and not be an online business.

    I often hear the terms, online business and internet business. So I'm not sure who "everyone" is.

    In this forum we're often talking about how to market our online business so I guess the term internet marketing is used more frequently.

    A rose by any other name...
    {{ DiscussionBoard.errors[11357610].message }}
  • Profile picture of the author JohnMcCabe
    Originally Posted by Jana Graff View Post

    ...Internet Business or Online Business?

    Why did what we do become "marketing" instead of "business"? I've been to plenty of IM conferences but never an IB conference. #showerthought
    > The terms Internet Marketing/Online Marketing describe an activity (actually, a group of activities) rather than an entity.

    > Personal opinion, but I think terms like Internet Business/Online Business dredge up images in many peoples' mind of those sleazy "how to get rich on the Internet" scams often presented in fly by night presentations at local hotels.
    {{ DiscussionBoard.errors[11357676].message }}
  • Profile picture of the author Steve B
    Originally Posted by Jana Graff View Post

    Why did what we do become "marketing" instead of "business"?

    Back in the day, small business owners worked out of a store front and often they were known for their "business on Main Street" where customers and friends could gather and talk and be "social".

    Fast forward to today and often the only interaction that a customer has with a business is through the marketing that's done. It's a shame, really, that more business owners don't engage with their prospects and customers. Marketing is often the link or tie between the owner and his audience.

    Just my opinion, of course.

    Steve
    Signature

    Steve Browne, online business strategies, tips, guidance, and resources
    SteveBrowneDirect

    {{ DiscussionBoard.errors[11357729].message }}
  • Profile picture of the author Jonathan 2.0
    Banned
    With "every day People" I just say I'm building a Website (then explain a little bit about it) ... Becuase I think that's something they can "understand."

    At heart though -- and what I call myself ― is an Entrepreneur
    : )
    Signature
    "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman
    {{ DiscussionBoard.errors[11357746].message }}
  • Profile picture of the author Steven Henry01
    Big reason is that business totally depend on the marketing whether it's online or offline. Our aim is to promote & marketing the own business not which business we need to develop, so we most of the time discuss about the Marketing ways.
    {{ DiscussionBoard.errors[11357879].message }}
  • Profile picture of the author radu
    Originally Posted by Jana Graff View Post

    ...Internet Business or Online Business?

    Why did what we do become "marketing" instead of "business"? I've been to plenty of IM conferences but never an IB conference. #showerthought
    Simply because marketing is the engine of any online business...without marketing you have no business...so we can safely say that if you know how to market a product/service online you have a business..the tech stuff are not difficult to be set up and there are plenty of tools or people that can set them up for us if needed..
    {{ DiscussionBoard.errors[11357928].message }}
  • Profile picture of the author Intern Sales
    Now, these days online marketing will become an essential part of any business. the success of any business now depends on an online presence of that company. because customer check online presence of any company before they purchase a product.
    {{ DiscussionBoard.errors[11357995].message }}
  • Profile picture of the author epregelg
    Hi Jana Graff,

    What we are doing is helping other businesses market their products or services through internet. So we are helping them with their online (or internet) Marketing.

    So you can say that the activity of your online business is online marketing!

    Hope that make sense.

    Best,

    Erik
    Signature

    eterpro expands your business, increasing your online visibility.
    Get a Free and Instant Website Audit of your business site.

    {{ DiscussionBoard.errors[11358080].message }}
  • Profile picture of the author AshleyRivera
    Good thought, but they are two different things if you think about it. You have a business, which can be online or a brick or mortar, where you offer solutions, products and services to people where you make your money. Your business can't make money without marketing. When you market your business, it is word of mouth, online or in a newspaper for example. Marketing is advertising your business.
    Signature
    How to Save Money on Google Adwords
    {{ DiscussionBoard.errors[11358144].message }}
  • Profile picture of the author ChrisBa
    I'm wondering if this is even just a play on words/semantics..

    I hear what you're saying.. maybe more people would show for a marketing conference than business? who knows
    Signature
    {{ DiscussionBoard.errors[11358199].message }}
  • Profile picture of the author JohnVianny
    Are you building an internet marketing business or are you wasting time arguing?

    that's what i asked myself when i get mess with these speculations.
    Signature
    Learn my Simple 3-Step Formula Earns me over $146.72 in 12 Hours using Emails: Click HERE!
    {{ DiscussionBoard.errors[11363764].message }}
  • Profile picture of the author DURABLEOILCOM
    Originally Posted by Jana Graff View Post

    ...Internet Business or Online Business?

    Why did what we do become "marketing" instead of "business"? I've been to plenty of IM conferences but never an IB conference. #showerthought
    There is a bad stigma related/associated with Online Business and Internet Business. Most people hear the above terms and immediately think Scam or some type of Rip Off Scheme. Internet Marketing sounds more professional and a better Career Term to use.
    Signature


    Ready to Be The Bo$$!?!

    Start Your Own Business Today!
    {{ DiscussionBoard.errors[11363982].message }}
  • Profile picture of the author ryanbiddulph
    Just a general shift of how humans choose to perceive specific words.
    Signature
    Ryan Biddulph helps you to be a successful blogger with his courses, manuals and blog at Blogging From Paradise
    {{ DiscussionBoard.errors[11381640].message }}
  • Profile picture of the author Randall Magwood
    What is a "business"? Anyone can go online, build a site, upload products, and wait.

    But if you wait and nobody is coming to your site, then what's the point of keeping the website "business" that you have?

    At the end of the day, it all boils down to marketing. Understand that you are NOT a business owner. You are a marketer first.
    {{ DiscussionBoard.errors[11381888].message }}
  • Profile picture of the author kazimuhith
    Marketing is the lifeblood of business. Can any business run without clients/ traffic? That's why...
    Signature
    Modern Interior Design Ideas with HomeZenith! Click Here to Learn More!
    {{ DiscussionBoard.errors[11382103].message }}
  • Profile picture of the author hynds
    Marketing and Business are different terms.
    Signature

    â–º Top 10 Best Domain Name Marketplaces

    {{ DiscussionBoard.errors[11383790].message }}
  • Profile picture of the author jbsmith
    They are different terms, but each can be equally effective depending on what you are doing in context. Example, if you have a training program around online marketing specifically then you will get better results targeting that term, if you are marketing virtual support services to online business then obviously that term will work better....all depends on what you are trying to accomplish
    Signature
    Turn Your Knowledge Into High-Paying Digital Products To Sell Online
    {{ DiscussionBoard.errors[11384217].message }}
  • Profile picture of the author IGotMine
    Marketing is marketing. AKA Advertising - Promoting - Getting the word out, etc.

    If this is what you spend your time pondering...
    Signature
    {{ DiscussionBoard.errors[11384260].message }}
  • Profile picture of the author crackhouse
    Seems like a silly questions. My business is a marketing business. I offer marketing services, i.e SEO, social media to other real businesses that have real services and goods to sell. You're tying yourself up in symantecs, this is stupid.
    Signature
    I sell backlinks on some of the most lucrative editorial websites in the world.
    {{ DiscussionBoard.errors[11384262].message }}
    • Profile picture of the author JohnMcCabe
      Originally Posted by crackhouse View Post

      Seems like a silly questions. My business is a marketing business. I offer marketing services, i.e SEO, social media to other real businesses that have real services and goods to sell. You're tying yourself up in symantecs, this is stupid.
      Quit candy coating it, and tell us what you really think...
      {{ DiscussionBoard.errors[11385157].message }}
Avatar of Unregistered

Trending Topics