Creating and developing an information product for your niche market, takes loads of up front research, responsibility and integrity on your part, if you are a product creator.
Your duty is to ensure that your affiliates who markets your products online for you in exchange for commission, have the necessary marketing materials to promote your products online successfully.
Being an affiliate marketer requires less responsibility from you to deliver the products online, and provide after sale support.
Affiliate marketing is perceived as an easier way to make money online. The affiliate marketers who create bonus products to entice the prospects to buy via their own affiliate links, usually have more success selling affiliate products online, than the affiliate who doesn't have any product creation skills.
Which do you prefer to be recognized as by your peers, a product creator or an affiliate marketing guru?