Could I ask for your help please with two questions?
1) I'm a new startup digital agency offering website design, social media services, SEM, etc.
I potentially have my first client and am due to meet with them in a few days to discuss the exact pricing for services and signing of contract.
My question is does anybody here know of an industry website/reference that lists market hourly rates/project rates for digital marketing services such as the one I listed above?
I'd like to know this in case the client asks where I referenced my figures from and would like to have a way to handle any potential objections by saying I'm giving them a discount since I'm new.
2) Does anybody with experience know of any legal pitfalls to avoid and good contract forms to use?
I'm worried there might be some small item that I'm overlooking that is a potentially big problem in the digital marketing space. For example, if I outsource my work to someone in another country and their service isn't up to par with what the client expects, am I liable? If so, that means I need to figure in a much larger margin for the risk I'm taking. Or let's take the case of SEO. If I refer a company to some other company and my client ends up paying them directly but they don't deliver the services as promised, could I be held liable for recommending them?
In my previous industry, these were valid concerns and in some cases, illegal, to charge for some services without a specific license so I want to make sure all my T's are crossed and I's are dotted.
Thanks in advance!