The one thing I wish I could tell all of the people who are new or who are struggling is to watch what the guru's who are selling you traffic systems and other make money online products do...and not what they say the do.
While they may be teaching Traffic Strategy X, if you watch them, they are usually launching products every month...and that is how they get their traffic and affiliate sales.
You see, when you have your own product, you have an asset. And you can get an army of affiliates to send you traffic.
Most people aren't able to drive more traffic than an army(or even a handful) of affiliates.
But the real reason the Guru's launch products is not to make money with the sale of the product itself. It is to build a buyers list.
Once you have a buyers list, it is the closest thing to printing money there is as long as you are ethical and only recommend quality products.
All of the Top Affiliates have their own products.
They are top affiliates because they have a responsive buyers list that they can direct to any offer they want.
I am a big fan of product creation because I have seen more people go from zero to successful faster with this method than with any other...including myself.
You see, when I launched my first product, which was a simple 7 dollar product, my bank acct was overdrawn by $150, my phone was shut off, and my rent was already past due by a few days with no money to pay it. This was the first week of August in 2009.
Well, that little 7 dollar product solved the above issues and them some and I have never looked back.
And while you may think you need to be some type of guru to create a product, I assure you that you don't. People like to buy from people they like and that they can relate to. So if you just be yourself, are honest and ethical, and truly try to help people, you will succeed.
This is getting a bit long...So I will close with this: If you just starting out, I highly recommend learning product creation. It is the fastest way to success in my opinion.
In the next post below, I will share what I like to call the Lazy Man's(or Woman's) Method of Product creation.
So in this post, I am going to go over a sneaky way to get a quality product to market.
I am actually doing this method right now with my sister in a niche I know relatively
little about...except for the fact I have seen products in the niche online.
Before I get into the method, I want to give you another tip on product creation when
you don't know anything about the niche.
If you have a friend, or someone that knows a lot about a certain topic that would make
for a good report, then interview them.
I learned this trick from the classic Desperate Buyers Only. A classic in the field....and recommended reading. The traffic section is out of date. Everything else is golden.
So anyway, You could pay them upfront to make it worth their while...or take them out
to dinner to get them to spill the beans...whatever needs to be done to get the goods.
(or as a friend in the bodybuilding niche did while he was in Bulgaria, bribe them with
That actually happened...and he produced a product that he sold for north of
$50...and I happily paid that $50 while I was in college.
The name of the product was called Big Beyond Belief by Leo Costa. And it worked
just like the sales letter said it would...which is very rare.
Anyhow, back to the method.
I have a buddy who is a really good guitar player(he has like 10 guitars) and I have ran
the idea by him. He is on board...but he is a bit of a stoner lol so its been a little hard
to get him to focus.
Not to worry. My sister has been dealing with health issues with her 2 Labs...and
found something that worked after spending thousands of dollars.
So I approached her about writing a report about it and she is down. We are going to
split the commissions just because this is going to be more of a fun project for us...but
normally I would pay someone up front for the info.
So at this point, I went to forums in this pet subniche to get a feel for the problems
people are encountering, what some of the solutions have been etc...
**And this is something you should ALWAYS do.**
It will give you a feel for what the problems, complaints, questions etc of the niche
are...and will really help you when it comes to writing your sales letter.
Next, I am going to interview my sister.
I know she spent thousands of dollars on her yellow lab and so I am going to ask her
what methods she tried etc.
Then I will add in some of the research I have found based on her solution to her dog's
problem and tie that into the report.
And then I will get out Microsoft word and just start writing
and let it all flow out. I'll then edit and organize it later. I
have never done well with structuring things first.
I find I get in the flow much better just brain dumping onto the paper.
I know it won't be perfect, but that's ok. It will be good info that has helped my sister
and her doggie...and probably added a few more yrs to his life.
Now on to the Lazy Person's Way of Product Creation
Step 1. Get a copy of a popular product in your niche or subniche. You can email the
vendor saying you would like to promote the product as an affiliate or you could just
purchase the product.
And if need be, you can purchase it through your affiliate link if. I'll let you decide if that
is ethical or not.
Incidently, you should do this step anyways. It is a good idea to see what others are
doing in your market...and create your own angle on it.
You'll get a much better education by actually going through a successful merchant's
sales funnel that you will be buying the next shiny object.
When you do this, take screenshots of each step of the sales funnel. You can use Jing
to do this, which is free.
You are basically getting a world class marketing education for the cost of the product because
if you pick a successful product, you get to see their funnel and what makes them successful.
Step 2. Check out the table of contents and see what the main topics of the
Step 3. Rewrite those topics...and send them off to a quality writer and tell them you
want a 500 word article on the topic and ask them to cite their sources.
In addition, I like to browse through the table of contents on Amazon to see what they
are discussing in the most popular books in the niche.
You will notice they basically discuss the same topics.
Now, this is not copying or plagiarism at all. This is just writing about a topic that is
important to the niche.
And there are always more than one method to solve a problem...just look at all of the
weight loss courses on Clickbank.
If there was only one solution to losing weight, someone would have a patent on it.
Ok...and this is important...
You need Quality articles.
So you are going to pay a bit more. This is not getting a $5 article for SEO purposes
which many of us have done in the past.
So a good place is iwriter...but make sure you order Premium articles. In order for
a writer to qualify for a premium article, they need a lot of good feedback.
And if you don't like the article, you can deny it and someone else will write it...and you
only pay once.
You can also try Upwork as well.
Step 4. Go over the content, edit where needed...then write an intro and a conclusion
and you are all done.
Add some cover graphics, and you have a report you can sell.
In regards to graphics, I would just hop on over to the Warrior Forum and look for
graphics people in the Warrior for hire section. That's where I found my graphics guy
for most of my products.
I would recommend my graphics guy, but he is not taking on any work right now..so I
need to find a new graphics person. No biggie.
Also...if you don't already know how to do graphics, I don't recommend spending the
time to learn. That is just going to delay getting your product done.
I have ZERO clue on how to do graphics for photo shop...and I have ZERO desire to
learn. Our time is far to valuable.
And there you have it. Pretty simple.
If you complete this step, you will have separated yourself from 95% of the other
marketers out there and cured shiny object syndrome.
So take imperfect action. It feels good
If there is enough interest(and time permitting) I can add follow up posts about traffic etc.