Any luck applying SaaS metrics in Google Analytics?

by pdg203
0 replies
We are a SaaS company currently only using Google Analytics. Ideally, I'd like for us to be using an analytics platform geared more towards SaaS like KISSMetrics, Mixpanel, or Heap Analytics so we can easily report on MRR, LTV, Churn, etc.

The biggest problem I see for Google Analytics is using the ecommerce feature to track MRR. I occasionally see some people say they have done that successfully but it seems pretty tricky.

Has anyone had luck with this? Or is it better to just go with a SaaS Analytics platform? Thanks!
#analytics #applying #google #luck #metrics #saas
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