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Target audience for compression socks zippered toeless

by Mingwo
4 replies
Hello, I'm having difficulty targeting a market for my compression socks. I know what market I want. I did my sourcing. Did a lot of narrowing down. I finally landed someone in China who spoke very good English. I told her exactly what I wanted. We went back and forth with a price until both parties were satisfied. All was done and the socks arrived through customs. I have since put up a wix website and I'm an active Amazon seller. I've done my full description, keywords, images, asin and all. I still have approximately (425) pairs remaining. I don't want to keep selling slow. Is there anyone who can point me in a direction to move forward or just basic information on some things I may have missed. Any and all help is greatly appreciated.
#audience #compression #socks #target #toeless #zippered
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  • Profile picture of the author Steve B
    Mingwo,


    Have you done online market research to analyze demand for "toeless zippered compression socks?" When you study the marketplace for any specific product you should find lots of hints and clues about who is asking for the product and where your best prospects can be found online.


    These are the types of questions you always want to answer before you buy your product to sell. Just guessing about how sellable an item is, what people will pay for it, and where you can place your offers online does not always lead to profit. You may have just bought all your family and friends Christmas presents for the next 20 years.


    Steve
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    Steve Browne, online business strategies, tips, guidance, and resources
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    • Profile picture of the author Mingwo
      Hiya Steve, I'll start with the Online Market Research. Really appreciate your input in this matter.
      Christmas presents, nah. L0L. Have a good evening.
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  • Profile picture of the author Gambino
    It looks like a classic example of jumping the gun.

    Why'd you pick this product if you don't have a plan to sell them?

    Are they branded or just basic socks?

    Without knowing much/anything about the product, it doesn't seem to be the type of product that is designed for PPC advertising. I'm assuming they're relatively cheap. And, if they're your only product... you can't really use them for a lead magnet with a free + shipping offer.

    If I were you, I'd build up some content and then optimize it for search engines.

    Not sure what your product actually is, but there are some decent search terms with low competition for compression socks.

    Buy compression socks... 388 searches
    Compression socks for nurses... 4,350 searches
    Compression socks pregnancy... 1,980 searches
    Arch support socks... 1,555 searches
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  • Profile picture of the author GordonJ
    Originally Posted by Mingwo View Post

    Hello, I'm having difficulty targeting a market for my compression socks. I know what market I want. I did my sourcing. Did a lot of narrowing down. I finally landed someone in China who spoke very good English. I told her exactly what I wanted. We went back and forth with a price until both parties were satisfied. All was done and the socks arrived through customs. I have since put up a wix website and I'm an active Amazon seller. I've done my full description, keywords, images, asin and all. I still have approximately (425) pairs remaining. I don't want to keep selling slow. Is there anyone who can point me in a direction to move forward or just basic information on some things I may have missed. Any and all help is greatly appreciated.
    Go to Facebook. Search for Essential Wholesale and liquidation. Sell the whole lot, at a small profit. These are used in Nursing Homes, supported living places, by diabetics in wheel chairs. Someone might have a buyer, or know of one. You probably won't find one here, but you will get a lot of lectures about

    what you should have done.

    To unload the socks, at a profit, go to where people buy in bulk. That is just one of many Wholesale and liquidation groups.

    GordonJ
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