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Affiliate Marketing: Tips for successful outreach

by edecosta
12 replies
Hello fellow warriors,

This is my first forum post, and I am excited to become an active member of the community!

I've been working in the affiliate space for a little over a year now, and I recently have been asked to build an affiliate program for a client of mine. Things have been going well, but I find that the biggest obstacle when growing a new program is conducting a successful outreach campaign to on-board new partners. Shocker... right??

My query is for those of you who on the affiliate side of the equation:

What do you look for when vetting a new affiliate program or product? Payout? Relevance? Product reputation?

I'm sure you look at all of these when deciding if an offer is worth pursuing, but I'm curious what you find to be most valuable to you as the affiliate.

I'm also curious to know if anyone has advice regarding drafting compelling outreach emails; ones that actually have a chance of being opened, rather than gathering dust in pile of hundreds of other unsuccessful proposals. Please feel free to share examples subject lines or quotes that stood out to you, good and bad.

Any feedback would be much appreciated!

Thank you,

-E
#affiliate #marketing #outreach #successful #tips
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  • Profile picture of the author Art of Asset Profit
    Banned
    Welcome my friend.

    You are throwing a mighty big net out there But you are in the right fishing ground.

    When it comes to Affiliate marketing it is same for all marketing. "Be Water My Friend".-Bruce Lee

    We tailor our promoting to our targeted audience and match the right product/services to them.

    As far as choosing programs there are so many variables involved. Some people focus on how soon they are going to get paid and even IF they are going to get paid ha.

    But whatever you do..make it drop dead simple for someone to promote for you. Give them Swipe files, possibly banners, images etc because if the next guy has them you are old news.

    In regards to email headlines you want to research copy writing Even the websites of popular Autoresponders have decent articles on email marketing. Also try Affilorama it is free training.

    Wish you luck congrats on scoring a client and trying to find a way to get them positive results.

    Art
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    • Profile picture of the author edecosta
      Love the Bruce Lee quote!

      Thanks for the feedback, I will definitely look into the resources you mentioned.
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  • Profile picture of the author willington
    Nice first post buddy. I have much more interested in learning affiliate marketing. I have been trying for a few years. But a little bit of business kept me away to learn. But I am still interested in looking for a good guidelines to master it completely. Anyways, welcome to the community. LOL!
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  • Profile picture of the author DIABL0
    I have responded to similar questions on multiple occasions. Here is my basic canned response.

    You need to fully test the offer and have all aspects dialed in and be able to show that it's a high converting offer and have the stats to back it up?

    I'm what is considered a super affiliate. I have what I've always termed opportunity costs. During any given day/week I can only promote a certain number of offers. So I'm obviously going to promote those that have proven to produce the greatest ROI....provide me with the best opportunity to make the most amount of money.

    I get contacted all the time by those wanting me to promote their offers. If they can't convince me that it is worth testing (worth risking my opportunity cost) then I tell them I will run a test on CPM...assuming I feel it's even worth testing. That way I am guaranteed a return. Of course, this is rarely acceptable, as they want me to bear all the risks of testing their unproven offer. Which shows the lack of confidence in their own offer.

    Something to think about.
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    • Profile picture of the author edecosta
      Thank you for the input!

      You basically confirmed my suspicions; that it mostly comes down to proving performance and that the offer converts well. And no better way of doing that then providing data/numbers to prove that the ROI is good.

      What I find most interesting about your response though, is the idea of running a test on CPM, as a sort of "proof-of-concept". You're right that most would scoff at the idea, as I've already seen when working with my current client. But I think it is completely worth the risk, especially if trying to recruit a super affiliate within your niche.

      Again, thank you for the comments. As someone who just manages affiliates on behalf of advertisers, its extremely valuable to get input from both sides of the relationship, since I'm just a middle man trying to keep everyone happy! lol
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  • Profile picture of the author ChrisBa
    Originally Posted by edecosta View Post

    Hello fellow warriors,

    This is my first forum post, and I am excited to become an active member of the community!

    I've been working in the affiliate space for a little over a year now, and I recently have been asked to build an affiliate program for a client of mine. Things have been going well, but I find that the biggest obstacle when growing a new program is conducting a successful outreach campaign to on-board new partners. Shocker... right??

    My query is for those of you who on the affiliate side of the equation:

    What do you look for when vetting a new affiliate program or product? Payout? Relevance? Product reputation?

    I'm sure you look at all of these when deciding if an offer is worth pursuing, but I'm curious what you find to be most valuable to you as the affiliate.

    I'm also curious to know if anyone has advice regarding drafting compelling outreach emails; ones that actually have a chance of being opened, rather than gathering dust in pile of hundreds of other unsuccessful proposals. Please feel free to share examples subject lines or quotes that stood out to you, good and bad.

    Any feedback would be much appreciated!

    Thank you,

    -E

    Welcome!

    For me, when looking at an affiliate program, I typically look at the following:
    -Payout
    -Pay Terms
    -Product and cost
    -Demographics of the product
    -Scalability
    -Trustworthyness
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    • Profile picture of the author edecosta
      Thank you, Chris.

      How important is cookie duration to you? Is it a make or break detail?

      Something worth leveraging as an advertiser?
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  • Profile picture of the author sonikhan
    Dear thanks for sharing some valuable knowledge.
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  • Profile picture of the author uzey
    Its amazing i read it fully and really enjoyed looking forward to you more usefull posts in future
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  • Profile picture of the author Chasing Media
    Successfully outreach in affiliate marketing, First you need to find out your target audience and choose the product on the demand basis. Use Several Traffic Sources to Promote Products.
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  • Profile picture of the author Lakers24forthewin
    When dealing with an affiliate product, you need to check how well the product converts. You need to check if the product is selling and if it has an audience to market to. If there is an audience with demand for that product then you want to figure out ways you can drive traffic to that product. No matter how good the product or offer is, it would be useless if no one sees it.

    You can either run ads which will be considered as paid traffic, or you can look into some free traffic methods. Free traffic methods can consist of marketing on Instagram, Facebook, YouTube, Blogs, Forums, Pinterest, and more. When it comes to affiliate marketing you're going to have to do lots of testing and experimenting to see what converts and what doesn't.
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  • Profile picture of the author liya
    Personally, I can be attracted to the affiliate program by good payments and project reliability.
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