I work in an industry where hacking finance websites is a monthly occurrence. I would like to discuss ways in which we can capitalize on these hacks of competitor websites to increase awareness of our brand into the audience of the competitor. A good example might be the creation of 'alternatives' content for sponsored posts etc. If you have any recommendations, it would be great to hear your thoughts. For the record, i am not looking for ways to take part in any hacks or anything nefarious, just ways we can utilise the event to our advantage from a marketing pov.