How to exploit competitor website getting hacked?

by pippy
5 replies
hi there,
I work in an industry where hacking finance websites is a monthly occurrence. I would like to discuss ways in which we can capitalize on these hacks of competitor websites to increase awareness of our brand into the audience of the competitor. A good example might be the creation of 'alternatives' content for sponsored posts etc. If you have any recommendations, it would be great to hear your thoughts. For the record, i am not looking for ways to take part in any hacks or anything nefarious, just ways we can utilise the event to our advantage from a marketing pov.
#competitor #exploit #hacked #website
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  • Profile picture of the author naviown
    Hmm, I am pretty sure this forum isnt very suitable to post this question, I dont think anyone could help you as this is not hacking forum.
    I think we dont allow to post other forum links, but you can google hacking forum and I am sure you would found one forum where you can find all the answers there.
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  • Profile picture of the author MSutton
    pippy's question has nothing to do with hacking. If I understand pippy correctly, he/she is asking how can she turn a situation where her competitor's site gets hacked into a marketing opportunity for his/her own business.

    Personally, I would not use it as a marketing tactic. Bringing attention to your competitor's vulnerabilities could lead to a lawsuit you can't win. Focus on keeping your own site clean and focus on your company's strengths and abilities, not your competitor's weaknesses.

    When you market your company using your competitor's weaknesses, you are basically saying...
    "we suck, but at least we're not as sucky as the other guy".

    Is that what you really want to come across as?

    Don't look at these big companies who go to war bashing each other in their commercials (like the Pizza wars a few years back and the burger wars many years ago). These guys have the big bucks to spend on litigation and just because they do it it doesn't mean they did the right thing. You'd be surprised how dumb many CEOs and "marketing executives" can actually be. When they are desperate to keep their jobs, they will panic and make the wrong decisions.
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  • Profile picture of the author ChrisBa
    Sounds like bad karma. I'm not really sure how to capitalize without opening yourself up to possible legal troubles. May want to stay away from this.
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    • Profile picture of the author Daniel Evans
      Originally Posted by ChrisBa View Post

      Sounds like bad karma. I'm not really sure how to capitalize without opening yourself up to possible legal troubles. May want to stay away from this.

      I'm not sure when laws changed in the UK, but this kind of thing was always something to avoid, yet now, it's rife.
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  • Profile picture of the author DABK
    Have a sale, a discount that applies to new customers only.

    Do not mention the competitors or hacking, just make sure your sale happens while the competitors are ailing.

    Of course, if you do it every time someone gets hacked, people will figure it out. Especially if you only have sales while someone else's site is hacked.
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