I noticed a year or two ago, some marketers started using browser notifications in addition to their email marketing. They stuck with it for about a minute, then quit using them.
I also noticed a lot of sites give you the option to opt-in to their notifications, but they just use the generic opt-in that comes with the service - meaning there is absolutely no motivation for people to opt-in. By not offering a lead magnet for the opt-in, why would anyone join the list?
Many people are talking about only getting a 1-3% open rate with their email marketing.
With browser notifications being an alternative that allows you to stand out - as it is not competing for attention in an inbox (that's even IF your email hits the inbox), why aren't people taking advantage of them?
Am I missing something?