
How to market a product that costs less than $2?
This is my first post and I am sure I have come to the right place.

Here's my problem:
When a product is priced less than $2, what are the best strategies to market it?
Facebook ads, Google AdWords become too costly at some point in time when you don't have too many conversions. Even, for a single conversion, it can go as high as $ 10 -$15. And you lose money.
Few marketers suggested doing beta testing. Do you guys think that's the way to go? If so, how? And what's the turnaround time?
Few suggested you do Social posts etc etc(regular marketing), but that would take at least 6 to 8 months to see any kind of results.
So, I am in a kinda fix!
Any help regarding this would help a lot.
Thanks in advance!
*** Its a digital product
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