[Need Help] How to market myself as a web designer?

25 replies
Hello warriors,
I am a web designer of 17 years who wants to establish a freelance business but doesn't know how to market himself. I thought of finding someone like a salesman who will speak with SMBs on phone picked from yellow pages since I am not a native speaker. My questions are:

1 - Where can I find this salesman?
2 - Can you think of a more scalable marketing strategy? I don't have time for waiting for google.

I say no time for google because I opened a blog where I share technical and soft skills articles(mehmetegemen) to promote myself. I look at search console and it was 1-4 impression/day last month, now because of an article and its good keyword it is 5-10 every day, this is very slow progress. I constantly send every article to 8 facebook groups and they get 15-51 likes.

If you are a salesman/marketer or know someone tell them I am ready to give 35% of my earnings if you know a way to find customers. It can be any way. I have no idea about marketing so probably there is a marketing way that I don't know.

And sorry jump on forums for my own benefit, I really dislike people focus too much on their benefits. Hope you can forgive me.

All the best,
Mehmet
#designer #market #web
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  • Profile picture of the author khushi02
    These are the basics to market yourself as a web designer:
    Maintain a Website.
    Create a Blog.
    Social Networking.
    Create An Email Signature.
    Purchase And Design Business Cards.
    Create a Portfolio.
    Participate In Forum Discussions.
    Get Personal.
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    • Profile picture of the author mehmetegemen
      Thank you, it's a good list, very useful. Yes, maybe I need to be more active on LinkedIn and Instagram.
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  • Profile picture of the author Mayamisra19
    Originally Posted by mehmetegemen View Post

    Hello warriors,
    I am a web designer of 17 years who wants to establish a freelance business but doesn't know how to market himself. I thought of finding someone like a salesman who will speak with SMBs on phone picked from yellow pages since I am not a native speaker. My questions are:

    1 - Where can I find this salesman?
    2 - Can you think of a more scalable marketing strategy? I don't have time for waiting for google.

    I say no time for google because I opened a blog where I share technical and soft skills articles(mehmetegemen) to promote myself. I look at search console and it was 1-4 impression/day last month, now because of an article and its good keyword it is 5-10 every day, this is very slow progress. I constantly send every article to 8 facebook groups and they get 15-51 likes.

    If you are a salesman/marketer or know someone tell them I am ready to give 35% of my earnings if you know a way to find customers. It can be any way. I have no idea about marketing so probably there is a marketing way that I don't know.

    And sorry jump on forums for my own benefit, I really dislike people focus too much on their benefits. Hope you can forgive me.

    All the best,
    Mehmet
    Hello
    Make your portfolio and promote it to social media channels with proper marketing techniques.
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  • Profile picture of the author ANJANBD
    Make your portfolio and promote it on Quora Community. i hope ,you will get amazing result with quora traffic. remember, don't forget to capture email leads.
    good luck
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  • Profile picture of the author Nancy Verma
    As a IT professional create your profile in Githhub.com where you found a huge community of web designer. Apart from this make work on your portfolio, write blogs and share on social media. All be the solution of problem for people, automatically they will reach you.
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  • Profile picture of the author nooman ahmed
    Hi Mehmet,

    I understand your frustrations in trying to find clients.

    If you are looking for sales people that wont cost you too much you can try posting your job on freelance sites such as freelancer.com, upwork.com, guru.com. There are a lot more you can try but these are the main ones.

    Another thing you could try is actually going to local businesses and simply asking them if they have a website already. If not you can offer to create them one for less. This might be difficult but just to start you can charge way less for your first few clients just to get the ball rolling. Businesss owners like to talk and once you do this a few more times, word may go around about your web design services.

    I hope this helps you!
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  • Profile picture of the author Medon
    My brother marketing is not rocket science. They are the simple things we do every day including what you have done today- starting this thread. The problem is that it takes time. so you need to remain patient.
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  • Profile picture of the author DABK
    You can find sales people on indeed.com or sites like fiver and upwork.


    Do you know how to tell a good one from an average or bad one?


    Other ways that are faster than what you are doing:
    buy ads.


    Or look on craiglist and such places for people who are looking for web designers.


    Partner with someone who's selling your client base something already.


    Do you know anyone who sells any marketing (but not web design)?


    You can click on ads on Google or facebook and see if they have a site or if the site they have needs improvement. The ones who advertise but do not have a site would need to be convinced they need one. Hard job. The ones who advertise but have a flawed site, would be easier to convince to upgrade.


    Pick an industry and place an ad in one of their newsletters, magazines, etc.


    Do SEO. Will take time but it is faster than what you're doing now.





    Originally Posted by mehmetegemen View Post

    Hello warriors,
    I am a web designer of 17 years who wants to establish a freelance business but doesn't know how to market himself. I thought of finding someone like a salesman who will speak with SMBs on phone picked from yellow pages since I am not a native speaker. My questions are:

    1 - Where can I find this salesman?
    2 - Can you think of a more scalable marketing strategy? I don't have time for waiting for google.

    I say no time for google because I opened a blog where I share technical and soft skills articles(mehmetegemen) to promote myself. I look at search console and it was 1-4 impression/day last month, now because of an article and its good keyword it is 5-10 every day, this is very slow progress. I constantly send every article to 8 facebook groups and they get 15-51 likes.

    If you are a salesman/marketer or know someone tell them I am ready to give 35% of my earnings if you know a way to find customers. It can be any way. I have no idea about marketing so probably there is a marketing way that I don't know.

    And sorry jump on forums for my own benefit, I really dislike people focus too much on their benefits. Hope you can forgive me.

    All the best,
    Mehmet
    {{ DiscussionBoard.errors[11541456].message }}
    • Profile picture of the author Medon
      Originally Posted by DABK View Post

      You can find sales people on indeed.com or sites like fiver and upwork.


      Do you know how to tell a good one from an average or bad one?


      Other ways that are faster than what you are doing:
      buy ads.


      Or look on craiglist and such places for people who are looking for web designers.


      Partner with someone who's selling your client base something already.


      Do you know anyone who sells any marketing (but not web design)?


      You can click on ads on Google or facebook and see if they have a site or if the site they have needs improvement. The ones who advertise but do not have a site would need to be convinced they need one. Hard job. The ones who advertise but have a flawed site, would be easier to convince to upgrade.


      Pick an industry and place an ad in one of their newsletters, magazines, etc.


      Do SEO. Will take time but it is faster than what you're doing now.
      Great info, I agree with you that there are plenty of places to find work as a developer . Hope you get a chance to read this post.
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  • Profile picture of the author travlinguy
    Do you have some samples of your work? I might be interested in hiring you...
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  • Profile picture of the author Yvon Boulianne
    Had the same situation i fixed by sending cold email, now i have more clients that i can handle (seriously, i often drop clients because i'm too busy, feel bad for other webdesigner in need of work but it's life..)

    So easy solution, blast 100 cold email daily and that will be fixed
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    • Profile picture of the author Medon
      Originally Posted by Yvon Boulianne View Post

      Had the same situation i fixed by sending cold email, now i have more clients that i can handle (seriously, i often drop clients because i'm too busy, feel bad for other webdesigner in need of work but it's life..)

      So easy solution, blast 100 cold email daily and that will be fixed
      As I mentioned in one of my posts, you have come to the right place. In fact, by choosing to post here, you already took a marketing step. Now, inbox this contributor. He can help you grow.
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      • Profile picture of the author mehmetegemen
        I'll send him a message, thank you for your help!
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  • Profile picture of the author luciesmazanska
    you can start from freelancing platforms, you should also have a portfolio of your works, participate in online forums, let people see you solving problems related to your niche and build a presence on social media.
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    • Profile picture of the author mehmetegemen
      Freelancing platforms are filled with people who offer very low prices. I'll focus on blogging I guess.
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      • Profile picture of the author NetMan
        Originally Posted by mehmetegemen View Post

        Freelancing platforms are filled with people who offer very low prices. I'll focus on blogging I guess.
        Indeed, this kind of advice is easy to read everywhere and repeat elsewhere and appear as one who knows about it, while in fact it depends in which country you live in and to compete there you must have a very low level cost of living. Otherwise you'll work for peanuts and / or will starve.

        Asking for advice here is a good start. And anything that has to do with creating content, publishing on your site and some satellite sites, and share like crazy on social media is the key for long term cost effective and efficient marketing (inbound), this type of promotion will stay out there forever, compared to advertising.

        Hence, blogging is good, but the content MUST BE OUTSTANDING!

        Running ads is of course a good idea as well, but then nowadays you need to know what you are doing id you do not want to lose your shirt without getting any results as expected. On the other hand, this is the quickest way to get clients, fast.

        Hope that helps a little.

        Regards,
        Andy
        Signature
        **GET...** Your 2020 web Project @ 50% OFF | Be Quick Coupons are limited to 5 only!
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  • Profile picture of the author sanjanasingh
    Hi,

    To market yourself as a Web Designer you need to:

    1- Post the content regularly
    2- Maintain your website
    3- Make it mobile friendly
    4- Share as much content as you can about your business or product and put your link there
    5- Use different social media channels like Facebook, Twitter, and especially Linkedin for your business
    6- Send Emails
    7- Try to make a connection with other business owners related to your business
    8- Communicate with your readers

    Hope it helps!!
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  • Profile picture of the author MARYROSE EZEKWE
    Always try to create awareness using social media networks ( Facebook, Instagram, twitter ).you can create groups as well
    Work as a freelancer ...
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  • Profile picture of the author Top Web 3
    If you start blogging it will take a lot of time but at the same time if you do social work. that is great. Join some facebook groups and help people,join LinkedIn,pinterest, quora, etc. and give the solutions and help people for free. After a few days you will start to get responses from the people who need your services.
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    • Profile picture of the author mehmetegemen
      I replied to 16 questions on quora, they get ~250 views a week and bring 10 visitors per week so quora is a good investment.
      {{ DiscussionBoard.errors[11543334].message }}
  • Profile picture of the author Medon
    Hello bro,
    I have read a very good post here on SMS. It explains the process and how you can simply get to people who want the service. I believe this is the way you should go. Please find time to read the thread.
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  • Profile picture of the author Beatriz1
    As a web designer if you want to market yourself following will help you to,
    Social media marketing (SMM) example: twitter, facebook, etc
    The content has to be very attractive so people get attracted to your content immediately.
    post content daily
    Quora also increase traffic
    Communicate
    Email marketing
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  • Profile picture of the author zeusforge
    The good news? You're getting in at a great age, and you've literally got every answer to every question at your fingertips.

    I'll answer your questions honestly.
    1: Where can I find this salesman?
    In the mirror. Nobody will be a better salesman than you. That should be your mindset. You should know how every single thing, every single element, every single div tag works. Know everything you offer and know everything the competition offers. Know your downfalls and know their downfalls.

    For example: Someone asks me how cheap I am. Hell NO I'm not cheap! I tell them this. I tell them if they want CHEAP then I should leave right now. Because I bring to the table nothing that is cheap. I build superior quality websites that convert, but you're gonna pay, and if you don't want to that's fine."

    Because you want to escape the people that are cheap as fast as possible. That's why you make such kickass websites.

    UNDER PROMISE and OVER DELIVER <- KEY!
    OVER COMMUNICATE <- KEY

    Those two things will make you different. Because there are so many crappy digital marketing companies out there that they're really easy to crush.

    2: Can you think of a more scalable marketing strategy? I don't have time for waiting for google.
    Make badass websites that speak volumes about the type of person you are and the type of quality you produce, and the ROI that they get. There is a fine line though, you want to make badass sites, but your main and ONLY focus when it comes down to it is that your site does whatever they want it to do. It sells, gets leads, generates business, makes them money (that's what they want most of the time).

    Do NOT use WordPress or any web builder.

    Because there are two ways you can go about it.

    1: Sure, you can use WordPress or a web builder to make sites. Because then it doesn't take as long!

    But then what can you do that they can't do themselves? Not to mention, how are you going to defend your service if you're pitted up against someone like me? When someone says "I have a WodPress site" I say "do you have about 10 minutes? Mind if I test some stuff on your site?", "sure go ahead" Ten minutes later I show them their username and password. That's how you take someone from unmotivated to a totally new level of motivation they hardly ever experience.

    WordPress sites are pure evil. People, and companies are using it as a platform for their websites, and it's not meant for that. WordPress is a BLOGGING platform. It's not a corporation website insta creator lmao.

    Every plugin, every modification that is done to WordPress leaves it open to vulnerabilities. The fact that there are actually 'security plugins' is actually hilarious. Because the plugin itself, by definition, creates another vulnerability.

    Show me a WordPress site, and I'll show you a way to get into it. They're a hackers dream and a owners (and anyone that visits) nightmare.

    As a developer the things above come as by-products from just understanding how things work. Because you should be curious, wonder how things work, and try to figure things out. If you're saying that you don't have time to wait for Google, you should probably start looking for another way to make money if you don't have a stellar website setup with a mind blowing portfolio.

    And we're not talking about some wordpress.blog.mycooldesigncompany/159285

    Because what that tells me (if I was hiring someone) is that you have no idea how the backend of a site works.

    Nobody is going to pay you to create a site (that's not a sucker) when that's your url.

    You're young. You got time to learn. Learn properly, and you'll crush it later on. There's no need to try to cheat the system at your age. You've literally got access to any information you could ever hope for.

    Here's how you should go about it (cliff notes). This is how I started:
    1. Download Visual Studio Code
    2. Bookmark w3schools.com because you'll be spending a lot of time there.
    3. Tell your family and friends that you're doing web development and design (even if you've barely done any of it. Because you need to plant the seed, and it'll subconsciously force you to commit to learning how to do the stuff because they MIGHT ask you to do something). Tell them you'll make a site for them for $250, and you need to charge them every dime of that.
    4. Ditch your friends, ditch your girlfriend and focus on learning your craft. Create websites. Give yourself a challenge. Even if it's just 'launch a website that just says 'HELLO' in the center of it. You'll still feel proud that the entire world could see that and you made the entire backend happen.
    5. A friend or family member will ask you to make a site, and you'll (internally) be like 'AW FKKKKKK I don't know how to do that!' Just do it. Say 'ok, got it.' and do research and find out how to make it happen. This is where all your learning happens.
    6. After you do three or four of those. Your price skyrockets. When I started I did one site for $250 then I did a site for $400 then I did one for $1000 then I did one for $12,355. That's literally how I started. I did four sites and you can see the price difference between my first and my last. The time-frame was probably about 8 months. Every site you make determines your next price. You're pricing yourself, and you're proving your value. It's just like art. Prior purchase price heavily influences current price.

    [promotional links removed by moderator]
    {{ DiscussionBoard.errors[11544612].message }}
    • Profile picture of the author Medon
      Originally Posted by zeusforge View Post

      The good news? You're getting in at a great age, and you've literally got every answer to every question at your fingertips.

      I'll answer your questions honestly.
      1: Where can I find this salesman?
      In the mirror. Nobody will be a better salesman than you. That should be your mindset. You should know how every single thing, every single element, every single div tag works. Know everything you offer and know everything the competition offers. Know your downfalls and know their downfalls.

      For example: Someone asks me how cheap I am. Hell NO I'm not cheap! I tell them this. I tell them if they want CHEAP then I should leave right now. Because I bring to the table nothing that is cheap. I build superior quality websites that convert, but you're gonna pay, and if you don't want to that's fine."

      Because you want to escape the people that are cheap as fast as possible. That's why you make such kickass websites.

      UNDER PROMISE and OVER DELIVER <- KEY!
      OVER COMMUNICATE <- KEY

      Those two things will make you different. Because there are so many crappy digital marketing companies out there that they're really easy to crush.

      2: Can you think of a more scalable marketing strategy? I don't have time for waiting for google.
      Make badass websites that speak volumes about the type of person you are and the type of quality you produce, and the ROI that they get. There is a fine line though, you want to make badass sites, but your main and ONLY focus when it comes down to it is that your site does whatever they want it to do. It sells, gets leads, generates business, makes them money (that's what they want most of the time).

      Do NOT use WordPress or any web builder.

      Because there are two ways you can go about it.

      1: Sure, you can use WordPress or a web builder to make sites. Because then it doesn't take as long!

      But then what can you do that they can't do themselves? Not to mention, how are you going to defend your service if you're pitted up against someone like me? When someone says "I have a WodPress site" I say "do you have about 10 minutes? Mind if I test some stuff on your site?", "sure go ahead" Ten minutes later I show them their username and password. That's how you take someone from unmotivated to a totally new level of motivation they hardly ever experience.

      WordPress sites are pure evil. People, and companies are using it as a platform for their websites, and it's not meant for that. WordPress is a BLOGGING platform. It's not a corporation website insta creator lmao.

      Every plugin, every modification that is done to WordPress leaves it open to vulnerabilities. The fact that there are actually 'security plugins' is actually hilarious. Because the plugin itself, by definition, creates another vulnerability.

      Show me a WordPress site, and I'll show you a way to get into it. They're a hackers dream and a owners (and anyone that visits) nightmare.

      As a developer the things above come as by-products from just understanding how things work. Because you should be curious, wonder how things work, and try to figure things out. If you're saying that you don't have time to wait for Google, you should probably start looking for another way to make money if you don't have a stellar website setup with a mind blowing portfolio.

      And we're not talking about some wordpress.blog.mycooldesigncompany/159285

      Because what that tells me (if I was hiring someone) is that you have no idea how the backend of a site works.

      Nobody is going to pay you to create a site (that's not a sucker) when that's your url.

      You're young. You got time to learn. Learn properly, and you'll crush it later on. There's no need to try to cheat the system at your age. You've literally got access to any information you could ever hope for.

      Here's how you should go about it (cliff notes). This is how I started:
      1. Download Visual Studio Code
      2. Bookmark w3schools.com because you'll be spending a lot of time there.
      3. Tell your family and friends that you're doing web development and design (even if you've barely done any of it. Because you need to plant the seed, and it'll subconsciously force you to commit to learning how to do the stuff because they MIGHT ask you to do something). Tell them you'll make a site for them for $250, and you need to charge them every dime of that.
      4. Ditch your friends, ditch your girlfriend and focus on learning your craft. Create websites. Give yourself a challenge. Even if it's just 'launch a website that just says 'HELLO' in the center of it. You'll still feel proud that the entire world could see that and you made the entire backend happen.
      5. A friend or family member will ask you to make a site, and you'll (internally) be like 'AW FKKKKKK I don't know how to do that!' Just do it. Say 'ok, got it.' and do research and find out how to make it happen. This is where all your learning happens.
      6. After you do three or four of those. Your price skyrockets. When I started I did one site for $250 then I did a site for $400 then I did one for $1000 then I did one for $12,355. That's literally how I started. I did four sites and you can see the price difference between my first and my last. The time-frame was probably about 8 months. Every site you make determines your next price. You're pricing yourself, and you're proving your value. It's just like art. Prior purchase price heavily influences current price.

      [promotional links removed by moderator]
      I was just dropping by to see how our friend is doing given the pieces of advice we dropped here and Lol!, I bumped into this long piece of advice. It is the best thing I have ever read on worrier.
      {{ DiscussionBoard.errors[11547099].message }}
  • Profile picture of the author Erlinda Patacsil
    Hi. Make your business visible on social media. It is proven that half of the world uses social media. You can hire a virtual assistant to do it for you.
    {{ DiscussionBoard.errors[11545426].message }}
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