Well, I've been consistently making sales for the past 2 years on my one and only product. My model is that I have a free membership to website with the option to upgrade for a one-time fee of $59.
A ton of people sign up to my site and never upgrade, but a certain percentage of people do end up upgrading since the cost is non-recurring and relatively inexpensive. This is no problem since I'm not paying for my traffic. However when paying for traffic, this may not be the best model.
I'm thinking about keeping things exactly the way they are on my site when people go to my site directly from the homepage, but then create a new landing page that I will send paid traffic to.
This new landing page will have a "free 7-day trial" for the entire site instead of the "free membership" option which I am currently offering. During those 7 days, they will have full access to the entire site and will receive helpful emails about different features. After the 7 day trial is up, they will no longer able to access anything on the site at all.
So I will essentially have 2 different "models" running at the same time. I have 2 concerns though:
1.) If someone that I picked up via paid traffic goes to the homepage of my site, they will see that they can just create a free membership that doesn't expire after 7 days.
2.) In a lot of the videos on my site I talk about this whole "free membership" and "full access membership" thing, so people may wonder what that's all about.
Maybe I'm overthinking this whole paid traffic thing, but it always seemed pretty complicated to me. I want to make sure that I'm thinking the right way before I get started.