"Information" used to be a good market. Now it's a commidity like table salt.
Now it's almost free. Hell, even universities are sweating bullets 'cause you can learn almost anything you want at the "university of youtube."
So, what's the deal?
How to you make your info, sound SOOOOOOO good that they will pay for it, even to this day?
Is this an ad copy problem, or a straight ahead STRATEGY problem?
SIDE NOTE:
I was walking around the neighborhood yesterday.
Three to six cars in every driveway...!!!
Can we say that cars are now a commodity like table salt?
Peak cars???
Peak prosperity?
Peak information?
Long ago, buying a car was a thrill. Not everyone had a car. Owning a car was a status symbol. Now it's a hassle.
Just thinking.
Linwood
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