However, it doesn't seem so bad after giving it a legitimate shot. After figuring out the non-userfriendly ads manager inside Facebook business, I think I have a rough idea of how this stuff works.
I only have 1 single ad as of right now, but I'm promoting it to 4 different ad sets, each with a $5/day daily budget.
Ad set 1 is people who have already signed up to my site as a free member and/or has already visited the sales page where you can pay the one-time fee to upgrade. This is my "retargeting" adset.
Ad sets 2, 3 and 4 are all being displayed the same exact ad, but each one has just 1 specific "interest".
I'm also a fan of using the service called "Clickmagick", which costs $67/month, but it is way better for accurate tracking then the Facebook add manager.
In just 2 days, I have made 2 sales as a direct result of the retargeting ad set, and I am picking up new leads pretty consistently (considering this very short amount of time that the ad has been running for).
Only 1 of the 3 ad sets seems to be showing any interest (according to who is clicking and joining my list), so I am already narrowing down my targeting.
So.... I *think* I am approaching this the right way, but I have no clue. I am very new at this paid ads thing, but I am determined to get good at it, because I believe that I can make some decent money if I figure it out.
I'm interested in hearing your thoughts?