Why should marketers pay attention to Quora?
A new article on Search Engine Journal looks at why Quora can be a great place to start when creating awareness, building website authority, and launching marketing campaigns.
Quora is that top-ranked (one of the most popular 400 websites globally in terms of visits) question and answer site - if you don't know about it, you're either a time traveler from the middle ages or you've been living under a rock for a long time. The author of this article points out how it can be a great place to provide meaningful communication with and create awareness among consumers.
Not only that, but you can actually improve your search engine ranking dramatically too, by concentrating on building site authority through Quora. In fact, many suspect that because of the question and answer format - combined with Google's love of an answered query - the search engine giant and Quora are a natural fit. That's why Google ranks Quora so high, and why you can build authority by using the site in the right way. The article is well worth a read just for that reason.
You can link to your site on Quora without penalty, but it's essential to use the forum properly to be successful. If you provide links in the context of also providing help, that will go down just fine.
Matt Cutts used to work at fighting spam for Google, so he knows a thing or two about ranking. He's also posted 2,800 answers on Quora, so he's a good guy to get answers from:
Basically, goodwill gets your company a great rep with Google. Making an effort to supply that goodwill is well worth your time, and Quora is well worth considering too.
Quora is that top-ranked (one of the most popular 400 websites globally in terms of visits) question and answer site - if you don't know about it, you're either a time traveler from the middle ages or you've been living under a rock for a long time. The author of this article points out how it can be a great place to provide meaningful communication with and create awareness among consumers.
Not only that, but you can actually improve your search engine ranking dramatically too, by concentrating on building site authority through Quora. In fact, many suspect that because of the question and answer format - combined with Google's love of an answered query - the search engine giant and Quora are a natural fit. That's why Google ranks Quora so high, and why you can build authority by using the site in the right way. The article is well worth a read just for that reason.
You can link to your site on Quora without penalty, but it's essential to use the forum properly to be successful. If you provide links in the context of also providing help, that will go down just fine.
Matt Cutts used to work at fighting spam for Google, so he knows a thing or two about ranking. He's also posted 2,800 answers on Quora, so he's a good guy to get answers from:
| "I had read a book called The Cluetrain Manifesto that included a story of an employee at United Airlines answering questions and helping people. Later I saw a few people discussing Google on a webmaster forum, including a few conspiracy theories like 'If you buy Google ads, you'll rank {higher, lower} on Google.' I asked Google's PR team if it would be okay if I occasionally answered some questions or debunked misconceptions on that webmaster forum, and they said yes. So I registered an account as "GoogleGuy" on Oct. 8, 2001, and started replying and answering questions in my free time. I think I eventually chalked up 2800+ posts on that forum." |
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