This Helped Increase Conversions By 50%!!

16 years ago

do they reallly?

I always have seen them as an annoyance and to me its almost like a desperate last attempt for the seller, whenever I come across a website like that It makes me glad I backed out.

but if they truly do increase conversions id use one lol.

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Steven Carl Kelly

16 years ago

I won't buy from a site that uses an exit pop-up. I never, ever use them on any of my sites. That doesn't mean they don't increase conversions, but marketers who use this intrusive tactic will not earn my business.

Seth Godin has it right on this subject, I think.

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RMC

16 years ago

I'm not crazy about them, but here's the catch. The people that swear they'll never buy from a site with them...well you'd never see it unless you exited the site and came back.

Makes me curious what percentage of people actually purchase on return visit vs. the increase on exit saved sales.

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3 replies

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Steven Carl Kelly

16 years ago

Originally Posted by RMC

I'm not crazy about them, but here's the catch. The people that swear they'll never buy from a site with them...well you'd never see it unless you exited the site and came back.

Makes me curious what percentage of people actually purchase on return visit vs. the increase on exit saved sales.

I don't recall EVER having bought an info product on the first visit to a site. I always do additional research before buying an info product, which means I leave the site and come back days later before I purchase. If I leave and an exit pop-up jumps up in front of me then my research is completed.

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Aristocratic

16 years ago

Originally Posted by RMC

I'm not crazy about them, but here's the catch. The people that swear they'll never buy from a site with them...well you'd never see it unless you exited the site and came back.

Makes me curious what percentage of people actually purchase on return visit vs. the increase on exit saved sales.

No, the idea of an exit popup is that it appears on exit. I also do not buy from sites that use them; they annoy me too. I don't go back; they pop up when I'm trying to leave and that annoys me, but thing is, sometimes I leave the site because I have to do something else and intend to come back. Only thing is, once I get that annoying exit popup that prevents me from exiting the site straight away as I wanted, I decide not to bother coming back.

I'm sure it works for some people. Some leave with the whole intention to get the exit popup hoping for a better deal really so that could also be a reason it works so well.

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Steven Carl Kelly

16 years ago

Originally Posted by Aristocratic

I'm sure it works for some people. Some leave with the whole intention to get the exit popup hoping for a better deal really so that could also be a reason it works so well.

I'd rather close 49 sales at $39 than 72 sales at $23.

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Asher

16 years ago

Originally Posted by Steven Carl Kelly

I'd rather close 49 sales at $39 than 72 sales at $23.

Why not both?

An exit popup is something that works and
I personally think it's down to personal
preferences to use it or not.

Digital products cost you nothing but
bandwidth and a link. I'd rather sell something
which costs me nothing but bandwidth and
a link than to let my personal preference stop
me from making money

Asher

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Steven Carl Kelly

16 years ago

Originally Posted by Asher

Why not both?

An exit popup is something that works and
I personally think it's down to personal
preferences to use it or not.

No thanks, I wouldn't want to tarnish the trust and confidence I'm building with my customer.

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DogScout 16 years ago

Originally Posted by Steven Carl Kelly

No thanks, I wouldn't want to tarnish the trust and confidence I'm building with my customer.

Likewiise

"Exit Pop-ups: How to Decimate a List in 7 Days."

Lol.
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- Steven Carl Kelly 16 years ago
  
  Originally Posted by DogScout
  
  Likewiise
  
  "Exit Pop-ups: How to Decimate a List in 7 Days."
  
  You said it. Like I said, which of the "big boys" of online marketing use exit pop-ups? Not a single, solitary one.
  
  Why destroy the trust you work so hard to build up?
  
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Asher

16 years ago

Originally Posted by Steven Carl Kelly

No thanks, I wouldn't want to tarnish the trust and confidence I'm building with my customer.

I don't think it tarnishes any trust or confidence
if you pull it off correctly. An exit popup can almost
be translated to a "counter offer" if someone says
no to your upfront sale.

Many of the online 'tactics' are simply translations
of offline strategies.

Asher

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Asher Aw

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Steven Carl Kelly

16 years ago

Originally Posted by Asher

I don't think it tarnishes any trust or confidence

True, it doesn't tarnish it, it completely obliterates it.

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Asher

16 years ago

Originally Posted by Steven Carl Kelly

True, it doesn't tarnish it, it completely obliterates it.

You sure have something against exit popups

Have you used it before, by the way? I'll admit,
I haven't used it. But I won't rule out the possibility
of its use in a different niche because its another
chance.

The big guys don't use it *now* but they might
have used it and done it in other niches under a
different pen name. They probably don't use it now
because its been overused in the IM/MMO niche
that it hurts conversions.

Asher

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Steven Carl Kelly

16 years ago

Originally Posted by Asher

Have you used it before, by the way? I'll admit,
I haven't used it. But I won't rule out the possibility
of its use in a different niche because its another
chance.

Nope, and I never would. For me, it's a gimmick and a crutch and it ruins the relationship with my customer.

Originally Posted by Asher

The big guys don't use it *now* but they might
have used it and done it in other niches under a
different pen name. They probably don't use it now
because its been overused in the IM/MMO niche
that it hurts conversions.

No, I'm talking about the big guys of online sales, not digital product IMer's. IMer's are small potatoes in the scheme of things.

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Frank Murphy 16 years ago

Originally Posted by Steven Carl Kelly

I'd rather close 49 sales at $39 than 72 sales at $23.

For long term measure, I would rather take the 72 buyers anytime
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- Steven Carl Kelly 16 years ago
  
  Originally Posted by Lady NaNa
  
  For long term measure, I would rather take the 72 buyers anytime
  
  Not me, no way.
  
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DogScout

16 years ago

Originally Posted by RMC

I'm not crazy about them, but here's the catch. The people that swear they'll never buy from a site with them...well you'd never see it unless you exited the site and came back.

Makes me curious what percentage of people actually purchase on return visit vs. the increase on exit saved sales.

I always exit and come back if I am thinking about buying. If a pop up comes up, that ends my purchase. If it contains a discount, I am insulted that I was taken a shot at.

More and more non-im people I know do the same thing as that tactic is so widespread the average user is aware of it and does what I do.

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Asher

16 years ago

Originally Posted by DogScout

I always exit and come back if I am thinking about buying. If a pop up comes up, that ends my purchase. If it contains a discount, I am insulted that I was taken a shot at.

More and more non-im people I know do the same thing as that tactic is so widespread the average user is aware of it and does what I do.

The only people I know who are insulted by this
are usually people who know the trick.

It's like how magic gets boring once you know how
it works.

But to the rest of the world who don't know the
trick, it sells better. Also, you might never know if
having a discount is better priced for someone
else. If you say the average user is aware of it
and does what you do, have you actually seen and
tested it?

Asher

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Frank Murphy

16 years ago

Originally Posted by Asher

The only people I know who are insulted by this
are usually people who know the trick.

It's like how magic gets boring once you know how
it works.

But to the rest of the world who don't know the
trick, it sells better. Also, you might never know if
having a discount is better priced for someone
else. If you say the average user is aware of it
and does what you do, have you actually seen and
tested it?

Asher

EXACTLY, it works a peach outside of the IM/MMO niche. However, that doesn't mean that this won't work in the IM niche. Here is a strategy I employ with great results in the IM context:

Lets say, for example, I am giving away a free report on CPA marketing, plus 2 awesome bonuses. I only mention about the bonuses in the exit script, not the main squeeze page. This gives me close to 50% conversions, no kidding.

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DavidO

16 years ago

An exit pop-up offering something of value to the visitor (a report, a sample) in exchange for an email is one thing, though I think it's better to do this during the visit, not when the visitor is trying to leave.

But to offer a last-chance price reduction is insulting and unethical to the person who already bought at the full price. I value my customers more than that.

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Steven Carl Kelly

16 years ago

Originally Posted by DavidO

An exit pop-up offering something of value to the visitor (a report, a sample) in exchange for an email is one thing, though I think it's better to do this during the visit, not when the visitor is trying to leave.

If your offer is quality, has been well-researched, tested, and developed, then you don't need gimmicks to close at the optimal rate. Note of course that "optimal" doesn't mean the highest volume.

Originally Posted by DavidO

But to offer a last-chance price reduction is insulting and unethical to the person who already bought at the full price. I value my customers more than that.

Of course. Well said!

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Asher

16 years ago

Originally Posted by DavidO

But to offer a last-chance price reduction is insulting and unethical to the person who already bought at the full price. I value my customers more than that.

Originally Posted by Steven Carl Kelly

Of course. Well said!

If that's where you're coming from, then I fully
understand =) Now that you mention it, the only
exit popup kind of sale I would make would
probably be a "I noticed you're leaving, why not
give it a whirl/test run for 14 days? If you like
it..." kind.

This is what I meant when I said it doesnt tarnishes
any trust or confidence if you pull it off correctly.

Asher

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Steven Carl Kelly

16 years ago

Originally Posted by Asher

If that's where you're coming from, then I fully
understand =) Now that you mention it, the only
exit popup kind of sale I would make would
probably be a "I noticed you're leaving, why not
give it a whirl/test run for 14 days? If you like
it..." kind.

And that would certainly tarnish the very beginning of the relationship, IMO. But allow me to say this: to each his own, and if something works for you then that's fantastic, keep on with it. I'm only offering my own personal opinion.

Me, I'm not going to go anywhere near that kind of thing. I'm trying to build a relationship on solid footing, not on a weak foundation of soiled trust and gimmicks.

If my offer needs gimmicks to properly convert then I'm doing something wrong and I really need to go back and find out what it is.

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KatyaSenina

16 years ago

Originally Posted by DavidO

An exit pop-up offering something of value to the visitor (a report, a sample) in exchange for an email is one thing, though I think it's better to do this during the visit, not when the visitor is trying to leave.

But to offer a last-chance price reduction is insulting and unethical to the person who already bought at the full price. I value my customers more than that.

I agree with this one! =)

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madmagician

16 years ago

Originally Posted by DavidO

An exit pop-up offering something of value to the visitor (a report, a sample) in exchange for an email is one thing, though I think it's better to do this during the visit, not when the visitor is trying to leave.

But to offer a last-chance price reduction is insulting and unethical to the person who already bought at the full price. I value my customers more than that.

How would you get this to work on an e-mail submit?

Thanks

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DogScout

16 years ago

Originally Posted by Asher

The only people I know who are insulted by this
are usually people who know the trick.

It's like how magic gets boring once you know how
it works.

But to the rest of the world who don't know the
trick, it sells better. Also, you might never know if
having a discount is better priced for someone
else. If you say the average user is aware of it
and does what you do, have you actually seen and
tested it?

Asher

Sorry to give the impression that the 'average user' knows about it. I meant to say: More and more non-im people I know do the same thing, as that tactic is so widespread 'many users' are aware of it and does what I do.

I have not tested it, but I have not tested robbing banks either.:p It is just something I think as of 'untrustworthy'. That is entirely my opinion and I am sure it costs me sales but I can fall asleep anytime I want.

Personal tenet system only.

Mark

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Asher

16 years ago

Originally Posted by Steven Carl Kelly

And that would certainly tarnish the very beginning of the relationship, IMO. But allow me to say this: to each his own, and if something works for you then that's fantastic, keep on with it. I'm only offering my own personal opinion.

Me, I'm not going to go anywhere near that kind of thing. I'm trying to build a relationship on solid footing, not on a weak foundation of soiled trust and gimmicks.

If my offer needs gimmicks to properly convert then I'm doing something wrong and I really need to go back and find out what it is.

I see, I get where you're coming from now. Thanks for
sharing your thoughts. Again, I don't see how it might
create a weak foundation of soiled trust unless the
product was a weak one when it gets into their hands.

But then again, you probably have lots of good experience
telling you that its better to steer clear of it for what
you're trying to sell

Originally Posted by DogScout

Sorry to give the impression that the 'average user' knows about it. I meant to say: More and more non-im people I know do the same thing, as that tactic is so widespread 'many users' are aware of it and does what I do.

I have not tested it, but I have not tested robbing banks either.:p It is just something I think as of 'untrustworthy'. That is entirely my opinion and I am sure it costs me sales but I can fall asleep anytime I want.

Personal tenet system only.

Mark

No problem =) I've not tested robbing banks either.:rolleyes:

Asher

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Steven Carl Kelly 16 years ago

Originally Posted by Asher

But then again, you probably have lots of good experience telling you that its better to steer clear of it for what
you're trying to sell

Right. I'm selling myself with each transaction. Not a product.

Originally Posted by Asher

No problem =) I've not tested robbing banks either.:rolleyes:

It's a proven technique for generating fast cash.
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- The Expert 16 years ago
  
  After reading this post it's pretty clear that the negative feelings towards exit-pops are kinda centered around Digital Products. The idea being that people don't appreciate being sold at $50 and then try to be resold at $25 when they don't buy.
  
  I don't use this tactic myself, but I do use exit pops in two ways.
  
  On my ebay affiliate mini-sites I put an Exit-Pop in that directs them to a "free shipping" page. If they don't click through to ebay on one of the main pages I DO seem to get a high amount of click-throughs from that Free Shipping page. I guess people like the idea of free shipping.
  
  I'll also use it to get people to sign up for an email list.
  
  I need to customize the script though. It would work better if it could drop a cookie so that repeat visitors would not see it again until they cleared their cookies.
  
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Aristocratic

16 years ago

Originally Posted by Asher

The only people I know who are insulted by this
are usually people who know the trick.

It's like how magic gets boring once you know how
it works.

But to the rest of the world who don't know the
trick, it sells better. Also, you might never know if
having a discount is better priced for someone
else. If you say the average user is aware of it
and does what you do, have you actually seen and
tested it?

Asher

I was listening to the Kane show this morning on 99.5 (in the DC areaish) and he was asking people about the Your Baby Can Read program. He has a young daughter of about a year and a half that he loves and adores so from time to time you can hear him asking about things that will help her or whatever. So as he was getting good reviews from the listeners about the program, I guess he decided to check out the website because all of a sudden you hear him 'AW This site has popups.' and all I could think was 'damn, why is an infomercial's site having popups?' but then he clarified: 'You know those annoying popups that come up when you are trying to leave the page? They have a sales person offering to chat with you or whatever?' He went on to say how those ads annoy him and he does not buy from sites that have them. He said right on the air that he was not going to buy the package because of the annoying popup.

So you see, it is not just those in the IM market that are annoyed by them enough not to buy from a site that has them. I think you will find that many people have to think about what they want to buy so they are not leaving your page because they don't want to buy, but rather because they do not want to buy right then. They want to think about it or buy at a time when they can pull out their card or whatever. It'd seem better to have a script that would institute such popups on a subsequent or third visit type of deal because then you know that the user is on the fence and may need that nudge.

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Kneb Knebaih

16 years ago

Originally Posted by Steven Carl Kelly

I won't buy from a site that uses an exit pop-up. I never, ever use them on any of my sites. That doesn't mean they don't increase conversions, but marketers who use this intrusive tactic will not earn my business.

Seth Godin has it right on this subject, I think.

Same for me...

: )

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euhlir

16 years ago

Yeah they definitely do help. Even if one or two sales come from it the exit pop will pay for itself. Did you add in a discount with your pop up?

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David Wolfman

16 years ago

Yes they do if you do it right and engage reader enough to insert their email. If you just use "sign up now" phrase and not much else, you will simply ask people not to visit your site again.

50% wow , the best I've heard so far was close to 20%.

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Jimnopks

16 years ago

Because of those scripts I never buy a product without first backing off the page to see if they offer a lower price.

If the word gets out to the masses I would think that may increase conversions while lowering profits.

Jim

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Steven Carl Kelly

16 years ago

I try to take notice of the big guys and what they do, and to expend my efforts in similar ways. Do any of the big guys use exit pop-ups to close a sale?

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wiley1 16 years ago

From what I've seen, many of them do use them. To name a few: Mike Filsaime, Frank Kern, John Reese, Russell Brunson, etc., and many others seem to be following suit.
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Jimnopks

16 years ago

I think a better idea would be to tell the visitor that if he or she is not ready to buy or wants to think about it, file your page away under things that interest me.

Jim

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Daniel E Taylor

16 years ago

The thing about it is I find the average consumer aren't
like the warrior forum consumer.

The average consumer buys things they want if they
feel it would solve their problem and don't buy it
if they aren't convinced it won't.

Warrior forum consumers tend to "Not buy things" to prove
some kind of point.

My question is if you were dying of AIDS and this website
had the cure you wouldn't buy it because their was an
"Exit Popup"....

How ridiculous is that?

Now translate it into business.

This Internet Marketing product is EXACTLY what I need to
increase my business but I'm not going to buy it because
it has an exit pop-up.

So let me get this straight. YOU are going to DEPRIVE yourself
of valuable knowledge because of a pop-up script?

I'm confused.

Daniel

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Popstar

16 years ago

Originally Posted by Daniel E Taylor

The thing about it is I find the average consumer aren't
like the warrior forum consumer.

The average consumer buys things they want if they
feel it would solve their problem and don't buy it
if they aren't convinced it won't.

Warrior forum consumers tend to "Not buy things" to prove
some kind of point.

My question is if you were dying of AIDS and this website
had the cure you wouldn't buy it because their was an
"Exit Popup"....

How ridiculous is that?

Now translate it into business.

This Internet Marketing product is EXACTLY what I need to
increase my business but I'm not going to buy it because
it has an exit pop-up.

So let me get this straight. YOU are going to DEPRIVE yourself
of valuable knowledge because of a pop-up script?

I'm confused.

Daniel

I agree with this.

But I also agree with the people who are insulted by the lower price for the same product on an exit pop. I don't think you should lower the price of your product, just offer a different downsell or maybe a different payment method.

Debbie

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ForeignProfessor 16 years ago

Originally Posted by Daniel E Taylor

T
My question is if you were dying of AIDS and this website
had the cure you wouldn't buy it because their was an
"Exit Popup"....

Is their an affiliate program for the AIDS product? I know a coupla continents I could market it too.

(Just kidding)
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PVReymond

16 years ago

Yes, exit popups work really well.

I've been using them for awhile, I try to use them everywhere I can, this way I don't leave money on the table.

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actionplanbiz

16 years ago

Exit pops are awesome.

They helped me big time. i think its a must for PPC Traffic

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MovieFreak

16 years ago

I am happy FF blocking these windows. I remember sites with exit popups on every page years ago. It was pure hell to get something you looked for...

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JoeOFarrel

16 years ago

I guess I look at a pop-up in the similar way I would look at the salesman of small tourist shop in Egypt who isn't letting me out of the shop without buying something I don't need. I truly hate them for it & I'll make en effort not to walk past the shop again out of fear the shopkeeper is going to chase me halfway down the street.

However. I remember this one guy asking me why I didn't like his stuff, or if it was too expensive...I didn't expect him to ask me that.

I explained him what the particular type of souvenir was that I was looking for. He didn't have it in the store, but he did tell me he could get it by the next day. I went back next day, bought the thing, and ended up buying other stuff I didn't really need. By then I trusted the guy and I was happy.

So what I'm leading at: why not put an honest opt-in on the pop-up, add some poll-like questions and use that as a constuctive method to build a relationship?

I'm going to try it for one.

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Holland 16 years ago

Hi Warriors

I have to agree with most, they are annoying, so why would i want to do it to my visitors.

If your product is what they need they will buy, otherwise they will just go. Just like any of us surfing online.

Angelina
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Jay Jennings

16 years ago

Originally Posted by JoeOFarrel

I explained him what the particular type of souvenir was that I was looking for. He didn't have it in the store, but he did tell me he could get it by the next day. I went back next day, bought the thing, and ended up buying other stuff I didn't really need. By then I trusted the guy and I was happy.

*Exactly*

If a prospect is wandering toward the door and you don't ask if you can help them find something, you're doing them a disservice. You aren't being "nice and ethical."

A good exit pop-up helps the prospect -- either gives them a way to get more information, gives them the option of a multi-pay plan, a demo version, etc.

You don't have to knock your price down if you use an exit pop -- even people here who use them have said that kind of thing irritates them.

And not buying a product you want because someone uses an exit pop-up is just freakin' silly. That's like getting to a site and not buying because they use a red headline and you just *hate* red headlines!!!1!!

Jay Jennings

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kevinfar

16 years ago

Why not have a mix of both arguments? An exit pop up which does not lower price, but which helps, or gives out free stuff or something similar?

This way you can build a relationship and not insult someone by lowering the previous price.

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Frank Murphy

16 years ago

Originally Posted by kevinfar

Why not have a mix of both arguments? An exit pop up which does not lower price, but which helps, or gives out free stuff or something similar?

This way you can build a relationship and not insult someone by lowering the previous price.

This best sums up what I intended to put across originally..lol..

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JAIDEEP2959 16 years ago

Many marketers use exit pop-ups.

If you sell at low price through exit pop-ups, definitely you will make more sales.

It is annoying for some people, but beneficial to sellers and buyers.
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Mohsin Rasool 16 years ago

Originally Posted by Lady NaNa

This best sums up what I intended to put across originally..lol..

LOL Yes this thread went that way...

BTW Long time ago i thought to use Exit pop-up for a niche site of mine... I have not used it but if will i it would not
be about Lowering the Price..or Discount...but A Simply Survey question...Like you just abandoned the purchase..can you help us where we failed:
And then give them Check-box options...like:
1. Price is too high.
2. Will come back again, not ready yet
3. Do not like this product...

(above are just examples..)

If they check the option of to COME BACK AGAIN..a simple field of email
box will appear..to invite them to be on our notification list we can remind
them for any future update...a customer newsletter...

What you say about this idea... is this still very annoying?

Mohsin
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KanameMedia

16 years ago

Nearly every affiliate website is using one of these. Soon, it will be second nature for people to avoid the pop-up!

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mikeyman120 16 years ago

An exit pop on a squeeze page, now that sounds interesting! I never thought of that. Trying again to get the email address is something I can see myself doing. Maybe even offering a few more bonuses which all subscribers would get anyway.

I have never used an exit script but Mohsin above has a very good idea on how to use it. I would do that!

Mike
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Jimnopks

16 years ago

If someone knows how, post survey in this thread and ask, "If you did a split test and the website with the exit popup made more money than the site without exitpopup, which would you go with?

I bet the score is 999999999999 to 1 that you will choose the website that makes you less money.

Life is about testing. Test with an exit popup and without. Now I know you will all click on my links to see if I practice what I preach, and that's ok.

Trust, but verify, Ronald Reagan.

Anyway if we can teach our students to click off a product no matter how great it sounds to see if an exit popup with a lower price is offered. If not go ahead and buy it after you go to Google and search for product/service name scam and then ripoff.

It is amazing how much you can learn.

Jim

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sashagrey

16 years ago

I always have seen them as an annoyance and to me its almost like a desperate last attempt for the seller, whenever I come across a website like that It makes me glad I backed out.

that is exactly what they are, but, one last chance is better than no chance at all

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John Ritz 16 years ago

I saw it mentioned in this thread.

The best use for those exit popups is for a downsell.

If you offer the same deal at a lower price, you lose all credibility.

You DO have a marketing funnel in place, right? Back-ends, upsells, cross-sells, downsells?

You're killing your long-term growth just to gain a few extra bucks in the short-term when you offer a discount on exit without a very good reason.

John
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bertuseng

16 years ago

I agree with you on this one. After I put a exit pop up and a hover box pop up on my opt in pages, my conversions went up by at least 30%

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