Search Engine Journal on Google Data and the Top Holiday Shopping Searches

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A new article on Search Engine Journal reports that Google's holiday shopping guide has been updated for 2020.

Here's the latest shopping trends, top searches, and most popular products on Google right now.

Google's Top Gifts For Chefs:
  • Searches for recipes have doubled this year, reaching an all-time high.
  • Searches for bakeware and cookware are up 34% this year.
  • Search interest for coffee makers surged to an all-time high, up more than 33% from last year.

Google's Top Products for Chefs:
  • Mr. Coffee Iced Coffee Maker
  • Ninja Foodi Digital Air Fry Oven
  • Breville Nespresso Essenza Mini

Google's Top Fitness Gifts
  • Searches for home exercise are up 85% this year.
  • Search interest for exercise equipment has jumped 116% this year.
  • Searches for sportswear are up 23%, a 5-year high for that category.

Google's Top Fitness Products:

The North Face Women's Yukiona Mid Boots
Fitbit Versa 3
The North Face Women's Shellista III Mid

Google's Top Technology Gifts

Monitors and headsets with microphones both saw 450%+ spikes in searches.
Searches for streaming increased by 33% this year.
Searches for ring lights are at their all-time high, as they provide ideal lighting for video recordings and meetings.

Google's Top Tech Products:
  • ASUS GeForce RTX 3080
  • Apple Watch Series 6
  • Apple iPhone 12

Google's Top Home Decor Gifts
  • People are in the DIY spirit this year, with interest in "how-to" up 22%.
  • Searches for chunky blankets are up 79%.
  • Raised-bed gardening and flower boxes were among the top DIY-related searches

Google's Top Home Products:
  • White artificial Christmas tree with lights
  • Propane steel patio heaters
  • LED lights

Top Self Care Gifts
  • Searches for self-care are at an all-time high this year and rose 250%
  • Searches for gift baskets and care packages rose 130% this year.
  • Skincare searches are up 29% this year.

Google's Top Self-care Products:
  • ULTA 12 Days of Beauty
  • Sauvage by Christian Dior
  • Oral-B iO Series 9

Top Gaming Gifts
  • Searches for gaming consoles up 39% this year.
  • Searches related to video games typically spike around the holidays, but this year interest jumped to a 5-year high in March.
  • Search interest for virtual reality headsets rose 24% this year.

Google's Top Gaming Products:
  • Sony PlayStation 5
  • Microsoft Xbox Series X
  • Microsoft Xbox Series S

Google's Top Kids Gifts

Searches for toys are up 12%.
Searches are at an all-time high for roller skates, kids books, backyard games, and longboards.
Both puzzles and board games saw an unseasonal spike in searches around April.

Google's Top Kids' Products:

CoComelon Musical Bedtime JJ Doll
Squishmallow 16" Gordon Shark
Pokémon champion's path box
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