Here's the latest shopping trends, top searches, and most popular products on Google right now.
Google's Top Gifts For Chefs:
- Searches for recipes have doubled this year, reaching an all-time high.
- Searches for bakeware and cookware are up 34% this year.
- Search interest for coffee makers surged to an all-time high, up more than 33% from last year.
Google's Top Products for Chefs:
- Mr. Coffee Iced Coffee Maker
- Ninja Foodi Digital Air Fry Oven
- Breville Nespresso Essenza Mini
Google's Top Fitness Gifts
- Searches for home exercise are up 85% this year.
- Search interest for exercise equipment has jumped 116% this year.
- Searches for sportswear are up 23%, a 5-year high for that category.
Google's Top Fitness Products:
The North Face Women's Yukiona Mid Boots
Fitbit Versa 3
The North Face Women's Shellista III Mid
Google's Top Technology Gifts
Monitors and headsets with microphones both saw 450%+ spikes in searches.
Searches for streaming increased by 33% this year.
Searches for ring lights are at their all-time high, as they provide ideal lighting for video recordings and meetings.
Google's Top Tech Products:
- ASUS GeForce RTX 3080
- Apple Watch Series 6
- Apple iPhone 12
Google's Top Home Decor Gifts
- People are in the DIY spirit this year, with interest in "how-to" up 22%.
- Searches for chunky blankets are up 79%.
- Raised-bed gardening and flower boxes were among the top DIY-related searches
Google's Top Home Products:
- White artificial Christmas tree with lights
- Propane steel patio heaters
- LED lights
Top Self Care Gifts
- Searches for self-care are at an all-time high this year and rose 250%
- Searches for gift baskets and care packages rose 130% this year.
- Skincare searches are up 29% this year.
Google's Top Self-care Products:
- ULTA 12 Days of Beauty
- Sauvage by Christian Dior
- Oral-B iO Series 9
Top Gaming Gifts
- Searches for gaming consoles up 39% this year.
- Searches related to video games typically spike around the holidays, but this year interest jumped to a 5-year high in March.
- Search interest for virtual reality headsets rose 24% this year.
Google's Top Gaming Products:
- Sony PlayStation 5
- Microsoft Xbox Series X
- Microsoft Xbox Series S
Google's Top Kids Gifts
Searches for toys are up 12%.
Searches are at an all-time high for roller skates, kids books, backyard games, and longboards.
Both puzzles and board games saw an unseasonal spike in searches around April.
Google's Top Kids' Products:
CoComelon Musical Bedtime JJ Doll
Squishmallow 16" Gordon Shark
Pokémon champion's path box