And for long, TV advertising has always been considered the top ad reach option but also one of the most expensive. For most brands, that's meant TV just hasn't been on the table - however, now, YouTube is providing a back door to bigger screens for lots of advertisers. TV advertising is a more viable option all of a sudden, and perhaps unsurprisingly, the platform is adding more tools and features to cater to this usage as a result. Already, the world's top video platform have added new TV-specific targeting to its prominent Mastheads ads.
How many people are actually watching YouTube on their home TV sets?
Well, to answer that question, Social Media Today is bringing us a new report based on a survey carried out by eMarketer and media services and technology company Sightly. The study provides an overview of some key OTT consumption trends, and what it contains just might change your approach to digital advertising in 2021.