Excluding Existing Customers From Display Retargeting
Hi all,
We are running display retargeting off the blog section of our website, however we have found that 60% of the traffic to these pages are existing customers. As our product is a service, we ideally want to exclude these existing customers from our acquisition led display. We run a regular customer enewsletter which is set up with utm tracking. Is there anyway in which we can use this tracking to build an audience to exclude from display?
Many thanks
AP
We are running display retargeting off the blog section of our website, however we have found that 60% of the traffic to these pages are existing customers. As our product is a service, we ideally want to exclude these existing customers from our acquisition led display. We run a regular customer enewsletter which is set up with utm tracking. Is there anyway in which we can use this tracking to build an audience to exclude from display?
Many thanks
AP
