An astonishing 59% of U.S. marketers considered resigning at least once in the past year, while 79% described the pandemic as the most challenging period of their career. That's one of the most striking findings from a new survey of 400 marketing professionals carried out by Advanis for digital experience platform Sitecore. 80% of those respondents said their responsibilities had significantly increased during the past year.
Marketers also feel pressured by changes in consumer behavior. The survey also found that 70% of consumers will leave a website if they can't find what they want in a few clicks. 65% have less patience with poor online experiences since the pandemic, and 42% report being less loyal to brands during the same period.
- 79% of marketers had to fundamentally change their customer experience delivery strategy in response to the pandemic and changes in consumer behavior
- 70% of post-COVID consumers now navigate away from a site if a few clicks fail to return results they need
- Most consumers (65%) have less patience with slow or poorly functioning websites since the pandemic.
- More than a third (42%) of consumers are less loyal to the brands they usually shop with since the start of the pandemic.
- A forced and sudden digital-only approach to customer engagement brought an accelerated pace of change for marketers and saw 79% stating that they had to change their customer experience in response to the pandemic fundamentally.
The pandemic has been riddled with positive talk about digital transformation, but perhaps this study illustrates some of the pain such a sudden change brought for workers at the coal face of the internet. It seems that adjusting to the demands of consumers during a time when the web was their only option for everything from vital supplies to information about the virus may have taken a heavy toll on marketers.