This insightful article is based on fresh research recently carried out by BrightEdge. The delve into consumer behavior shows that some quite startling post-pandemic consumer trends are emerging to create many new opportunities for those companies that benefit from online search. There are some obvious and very clear winners, like local search and travel. However, as you might expect, where there are winners, there have to be losers, too. And that's borne out by BrightEdge's study, which shows that other previously thriving industries are experiencing a sharp downturn.
Approximately 28% of the United States population has been fully vaccinated, which may be influencing changes in the following verticals:
- Local Search - Dining: Pandemic trends saw increasing searches for take-out related phrases with a decrease in dine-in search queries. That trend is now reversing. Take-out related phrases are trending lower while dining-in related search queries are trending upward.
- Travel and Hospitality (Hotels, Flights): Head terms are seeing dramatic upward trends. Searches like "Flights" and "Cheap Flights" are trending upwards. While there may be more volume in International Flights keyword phrase, Domestic Flights is seeing a more dramatic upturn. This may be an indication that families are keen to get together, driving more growth in domestic flights related keyword phrases.
- Digital Transformation: This has to do with taking businesses online, which includes video conferencing. BrightEdge notes that while this area is experiencing a contraction they note that "demand remains at levels dramatically higher than historic norms."