31 replies
Hi Everyone,

I'm starting to do marketing for a Saas product that is built for eCommerce marketers.
The product will help people that eCommerce marketers create better campaigns and sell more.

I'm looking for good places to advertise this product. Places where I can find the most targeted audiences of eCommerce marketers and eCommerce entrepreneurs.

I thought about the following:

Facebook ads (obviously)
Google ads (obviously)
Reddit - relevant sub-reddits
Warrior Forum
etc.

I'm looking for more out-of-the-box ideas.

Anyone?

Thanks
#ideas
  • Profile picture of the author Old Molases
    Use email campaigns. Look for people belonging to different personas and working in various niche. Also, you can also opt for SaaS software directories listing to display your product/service to showcase across the relevant audience. One other way that you can use is do a bit of homework on your closest competitors and see where they are promoting their business.
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    • Profile picture of the author richardbona
      Thanks!

      Regarding your first point - How can I find emails of relevant people?

      Thanks again
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      • Profile picture of the author Matthew North
        Originally Posted by richardbona View Post

        Thanks!

        Regarding your first point - How can I find emails of relevant people?

        Thanks again

        Target a niche of ecommerce store owners and look for the person's name on the site. Otherwise send it to a generic contact email address on the website.
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      • Profile picture of the author Serene Carmen
        You can scrape names email addresses of ecom stores using Icyleads or D7 lead finder.

        Why dont you also list your SaaS in the Shopify app store?
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  • Profile picture of the author talfighel
    Hi Robert,

    You can also use:

    Twitter ads

    LinkedIn ads

    Scrunch (Influencer ads)

    YouTube ads

    Banner ads on high traffic sites

    Plenty of fish (POF ads)

    There are 100's and 100's of sources you can tap into.

    Hope these help.
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  • Profile picture of the author MarketerPro24
    You Can Use Native ads, you will get huge traffic
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  • Profile picture of the author Blogginggram
    Outbrain and Taboola are also famous ad platforms
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  • Profile picture of the author N1coleW
    Hey, FB ads and Google ads definitely is a good idea, also try Shopify, promote it in LinkedIn and Youtube
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  • Profile picture of the author Jeff Lenney
    I mean this in the nicest way possible, but if you were hired to do this job...why do you not know how to do it?
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    Too lazy to write something clever here, so check out my marketing blog and learn from a REAL Super Affiliate at JeffLenney.com

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  • Profile picture of the author vishwa
    Facebook ads will perform very well. If you utilize it perfectly then you can reap some good conversions from it.
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    Blogging Tips & tricks@ Bloggingpond.com

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  • Profile picture of the author DABK
    I would find the decision makers on Linkedin and contact them there, and generally use Linkedin to make connections. I would, then, find their email addresses and do what Mathew North said.


    Originally Posted by richardbona View Post

    Hi Everyone,

    I'm starting to do marketing for a Saas product that is built for eCommerce marketers.
    The product will help people that eCommerce marketers create better campaigns and sell more.

    I'm looking for good places to advertise this product. Places where I can find the most targeted audiences of eCommerce marketers and eCommerce entrepreneurs.

    I thought about the following:

    Facebook ads (obviously)
    Google ads (obviously)
    Reddit - relevant sub-reddits
    Warrior Forum
    etc.

    I'm looking for more out-of-the-box ideas.

    Anyone?

    Thanks
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  • Profile picture of the author oppyeaunome
    Facebook Groups are another good place to check out. Try to see if there are any groups related to your product.

    You say it's for e-commerce and there are lots of groups on Facebook related to this topic. You can also start putting out content on Youtube related to e-commerce and showing how your product works.

    People like to see how something works. It helps them to visualize having the product themselves.

    You can also do this on LinkedIn. Find people who own e-commerce brands and connect with them. When the time is right you'll be able to show them your product.

    Think about where your target market are most likely to be and go there. Traffic secrets by Russell Brunson has a lot of sources for traffic in it. Note I'm not affiliated with the book in any way just read it and thought it shared some good ideas about traffic generation.

    Hope this helps.
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  • Profile picture of the author Jeff Lenney
    Robert....?


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    Too lazy to write something clever here, so check out my marketing blog and learn from a REAL Super Affiliate at JeffLenney.com

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  • Profile picture of the author JamesMill
    You should really consider YouTube advertising. Prerolls ads have significantly higher conversion rates than Facebook ads these days especially in this space if the visual asset is strong and tells the right story.
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  • Influencer Marketing. Instagram is full of successful e-commerce marketers. Finding the right ones to promote your product will help with an easy conversion.

    Instagram Story ads convert well - especially if you're trying to sell something for eCommerce Marketers. TikTok can be a great place to market as well.
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  • Profile picture of the author ziffity
    Here are some SaaS B2B Business listing sites, you can list your service here. also promote your service with paid campaigns too.

    1. clutch.co
    2. goodfirms.co
    3. saasgenious
    4. software suggest
    5. g2.com
    6. capterra
    7. Trustradius
    8. software advice
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  • Profile picture of the author TrafficFlow
    Facebook groups devoted to lifetime deals. Appsumo and similar sites
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  • Profile picture of the author CameronBusiness
    Try LinkedIn communities
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  • Profile picture of the author Diego Aguirre
    I didn't see Microsoft Ads, it's not that widely used and that's one of the reasons it's still cheap.
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  • Profile picture of the author Profit Traveler
    Partner with Creators. People with highly engaged followers on Social Media.

    Not the Kim Kardashians..but the people that are growing (with 3k to 4k plus followers) and fairly new but with plenty of engagement.
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  • Profile picture of the author Johnny J Hembrom
    Originally Posted by richardbona View Post

    Hi Everyone,

    I'm starting to do marketing for a Saas product that is built for eCommerce marketers.
    The product will help people that eCommerce marketers create better campaigns and sell more.

    I'm looking for good places to advertise this product. Places where I can find the most targeted audiences of eCommerce marketers and eCommerce entrepreneurs.

    I thought about the following:

    Facebook ads (obviously)
    Google ads (obviously)
    Reddit - relevant sub-reddits
    Warrior Forum
    etc.

    I'm looking for more out-of-the-box ideas.

    Anyone?

    Thanks
    You should try Quora contextual ads, people come there mainly to find answers for their problems ( and above it quora gets above 300 million monthly users )

    From there onwards you can start collecting emails and run campaigns for conversion.
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    • Profile picture of the author mattlaclear
      Originally Posted by Johnny J Hembrom View Post

      You should try Quora contextual ads, people come there mainly to find answers for their problems ( and above it quora gets above 300 million monthly users )

      From there onwards you can start collecting emails and run campaigns for conversion.
      I never heard of those, thanks! Great tip!
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  • Profile picture of the author 1Bryan
    Originally Posted by richardbona View Post

    I'm looking for more out-of-the-box ideas.
    For the most part, marketing is about being easy to find. So the idea that there are "out of the box" ideas?

    Is kinda the antithesis of marketing. Sure, there are some examples every now and again. But for the most part, you want your offer highly visible to the right people.

    So go with the obvious choices first.
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  • Profile picture of the author visimedia
    make youtube channel related to ecom, n 'advertise' to your channel there. people like content marketing
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  • There are fundamentally 2 options Paid and Non Paid, with paid media options you get the traffic right away but then it will stop as soon as your ad money runs out. Do you know your target CPA, CPL and LTV? Otherwise you will overpaid for a conversion.

    Non Paid traffic options are more long term and requires a lot of time and resources investment like SEO, article writting, link building ...
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  • Profile picture of the author iron1
    Originally Posted by richardbona View Post

    Hi Everyone,

    I'm starting to do marketing for a Saas product that is built for eCommerce marketers.
    The product will help people that eCommerce marketers create better campaigns and sell more.

    I'm looking for good places to advertise this product. Places where I can find the most targeted audiences of eCommerce marketers and eCommerce entrepreneurs.

    I thought about the following:

    Facebook ads (obviously)
    Google ads (obviously)
    Reddit - relevant sub-reddits
    Warrior Forum
    etc.

    I'm looking for more out-of-the-box ideas.

    Anyone?

    Thanks
    Taboola, Quora contextual ads, adcritter... these are some that we are using at the moment for the SaaS division/market
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  • Profile picture of the author kumarajite
    Really, Facebook and Google Ads is the powerful platform for marketing, but I would like to suggest you that E-mail marketing, LinkedIn, as well as YouTube marketing will also help you for better marketing.
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  • Profile picture of the author Profit Traveler
    Originally Posted by richardbona View Post

    Hi Everyone,

    I'm starting to do marketing for a Saas product that is built for eCommerce marketers.
    The product will help people that eCommerce marketers create better campaigns and sell more.

    I'm looking for good places to advertise this product. Places where I can find the most targeted audiences of eCommerce marketers and eCommerce entrepreneurs.

    I thought about the following:

    Facebook ads (obviously)
    Google ads (obviously)
    Reddit - relevant sub-reddits
    Warrior Forum
    etc.

    I'm looking for more out-of-the-box ideas.

    Anyone?

    Thanks

    There are several eCom stars with income proof on YouTube with huge followings that would endorse you and most are pretty young and flexible.
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  • Profile picture of the author WF- Enzo
    Administrator
    Have you implemented the suggestions above?

    Originally Posted by richardbona View Post

    Hi Everyone,

    I'm starting to do marketing for a Saas product that is built for eCommerce marketers.
    The product will help people that eCommerce marketers create better campaigns and sell more.

    I'm looking for good places to advertise this product. Places where I can find the most targeted audiences of eCommerce marketers and eCommerce entrepreneurs.

    I thought about the following:

    Facebook ads (obviously)
    Google ads (obviously)
    Reddit - relevant sub-reddits
    Warrior Forum
    etc.

    I'm looking for more out-of-the-box ideas.

    Anyone?

    Thanks
    Signature
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  • Profile picture of the author Kay King
    Thread is from July - and member has not logged in since July....
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    You are never too old to ask Santa for a pony.
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  • Profile picture of the author praetserge
    bing
    taboola (and similar)
    twitter
    relevant forums
    local ads
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    Mangools - 5 Powerful SEO Tools: KW Finder, Rank Tracker, Backlinks, Local SEO, Site Analysis - 10 Day Free Trial (NO card required)
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