Making AI work for workflow management

by WarriorForum.com Administrator
1 replies
A new article on Martech.org reports that AI-powered collaborative work management enables marketing teams to keep up with competition and WFH challenges.



The author says that wearable technology company Fitbit was using Jira for project management and was looking to increase efficiency for future product cycles. After implementing the Wrike for Marketers solution, the marketing team reported slashing 400 hours of meeting time per year and over 50% less time spent on project management because of the way it was intelligently automated.

The tool also connects international teams with the Fitbit headquarters on a centralized platform that supports WFH and hybrid work models. Fitbit has approximately 1,700 employees in 15 offices in the US and around the globe. Brynne Roberts is Fitbit's Director of Creative Operations:

"I know those teams can often feel disconnected from the work that's happening in the central office. [When] I send out weekly reports that share updates on launch progress, any team can scan them to see if they're reflecting their needs and deadlines. It helps ensure no team gets left out."
For marketing teams, the review process can eat up a lot of meeting time. Roberts explains that the workflow efficiencies that came out of the solution:

"We give stakeholders a certain amount of days to give their feedback. The lead stakeholder is responsible for vetting other stakeholders' comments and determining what they agree with or not. From there, our internal team meets to review all the feedback saved in Wrike. The whole process helps us make sure everything is acknowledged and properly understood. Saranya Babu is SVP of Marketing for work management software company Wrike:

"Collaborative work management is becoming a critical part of the workplace stack. It used to be something that would increase productivity, but now it has become a critical piece essential to enabling remote work."
Both workers and managers across organizations have been forced to adopt a more remote digitized workflow and marketers are looking to technology, especially AI, to gain a competitive edge and scale their marketing efforts.
#making #management #work #workflow
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  • Profile picture of the author kevinmcan
    Banned
    Recently in our company we launched automated data processing for marketers. This is completely our product, which was created during the entire quarantine.
    Someone will say that it is late and most likely will be right. But we had no other choice, and we wanted to create a full-fledged product, not a semi-finished product.
    And I fully agree with the author of the article regarding the fact that this greatly simplified the work of all employees and this allowed us not to tie the employee to the workplace. Thus, the person himself chooses how and where it will be convenient for him to work. If desired, he can work both in the office and from any country in the world. We are supporters of ensuring that the employee gets the maximum pleasure from the work process.
    An example can be our project - casinoshunter.com . He is a shining example of rapid development and good management.
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  • Profile picture of the author custommurvin23
    Good information
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