What to do if MMO Traffic manager say not to stop.

3 replies
A few months ago, I opened an expensive traffic account that has sent me traffic every day.

I've now been able to build a list of 2,433 active mmo subscribers and made quite a lot of sales.

It's now the end and I realize that I got to focus on my list before I can go back and start running traffic again...

But my advertising manager demands that I keep running traffic because of the momentum I've been building.

I'm having a hard time deciding what to do with it and I would be more than interested to hear
any suggestions that you have.

Thanks
#manager #mmo #stop #traffic
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  • Profile picture of the author Frank Donovan
    Originally Posted by AllanMungai View Post

    But my advertising manager demands that I keep running traffic because of the momentum I've been building.
    There's something I'm not clear on .. does your advertising manager work for you or do you work for him/her?
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  • Profile picture of the author DABK
    These are not mutually exclusive activities.


    If all you've got to do is focus on your list and run traffic to it, the following work quite nicely:
    4 hours a day on the list, 4 hours a day on the traffic
    3 hours a day on the list, 5 hours a day on the traffic
    5 hours a day on the list, 3 hours a day on the traffic.


    There are a few more permutations possible, but you get the idea.


    One thing I can tell you about growing a business: either / or thinking doesn't help all the time.


    Most of the time, you want to go with "and".


    Originally Posted by AllanMungai View Post

    A few months ago, I opened an expensive traffic account that has sent me traffic every day.

    I've now been able to build a list of 2,433 active mmo subscribers and made quite a lot of sales.

    It's now the end and I realize that I got to focus on my list before I can go back and start running traffic again...

    But my advertising manager demands that I keep running traffic because of the momentum I've been building.

    I'm having a hard time deciding what to do with it and I would be more than interested to hear
    any suggestions that you have.

    Thanks
    {{ DiscussionBoard.errors[11685705].message }}
  • Profile picture of the author freeabs
    You said you made a lot of sales using the traffic so why stop? If the sales can cover the traffic costs it is virtually free list building.
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