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How to effectively deliver the results of your work to clients

by WarriorForum.com Administrator
12 replies
A new article on Search Engine Land says that when working with clients, you should make sure you have everything you need for effective communication to build lasting relationships.



One of the most challenging aspects of providing SEO services is proving the value of your work to clients. To address this problem, SE Ranking sat down with representatives of both digital agencies and businesses from the US, UK and Australia to discuss the main issues that occur in the communication between agencies and their clients and to find reasonable solutions for them. This article highlights actionable insights and useful advice shared during the discussion.

Clients often don't fully understand all of the nuances and value of SEO. As a result, you will have a hard time finding an SEO contractor who hasn't been asked multiple times why it takes so long to produce results. Here are a few things you can do to relieve the anxiety of your clients and build trust from day one:
  • Set clear expectations. As soon as you start working with a client, let them know what results you can help them achieve. Give them a clear idea of what's ahead by providing projections on what results they can see in 3, 6, 9, and 12 months.
  • Communicate with and educate clients. Make sure to spend enough time explaining to clients that SEO is a massive field with many moving parts where each part needs a different amount of time and effort to produce results. Besides talking to clients, build a good rapport with their in-house teams too, and make sure they're also on the same page.
  • Provide interim results. Your clients must be able to see actual progress as soon as possible. Alleviate their concerns by showing specific progress that's been made since you started optimizing their website.
#clients #deliver #effectively #results #work
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  • Profile picture of the author VictorLoanz90
    I agree with everything stated in this article 100% SEO is an unpredictable beast filled with nuances no two companies will ever get the same results , therefore it is important to express this to potential prospects when selling this service and the clients must also have realistic expectations
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    • Profile picture of the author WF- Enzo
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      Do you really agree? Can you elaborate more?

      Originally Posted by VictorLoanz90 View Post

      I agree with everything stated in this article 100% SEO is an unpredictable beast filled with nuances no two companies will ever get the same results , therefore it is important to express this to potential prospects when selling this service and the clients must also have realistic expectations
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  • Profile picture of the author Aiden Miller
    For deliver the results of your work to clients effectively you must have follow the different things like : Set clear expectations., Communicate with and educate clients, Provide interim results, and Be extra transparent and honest.
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  • Profile picture of the author Charlyne Masongsong
    interesting. thanks you.
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    • Profile picture of the author WF- Enzo
      Administrator
      If you're to report the results of your work to your clients, how would you do it?

      Originally Posted by Charlyne Masongsong View Post

      interesting. thanks you.
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  • Profile picture of the author Ramona Ramsey
    good content
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  • Profile picture of the author John Jonas Phil VA
    Originally Posted by WarriorForum.com View Post


    Clients often don't fully understand all of the nuances and value of SEO. As a result, you will have a hard time finding an SEO contractor who hasn't been asked multiple times why it takes so long to produce results.
    I think it also has to be noted that if a client doesn't want to listen and understand what SEO is, it might not be a good idea to get that client. They're the ones who will NEVER be happy with the results, no matter how much they're paying you. These are the clients that expect miracles simply because they're paying for SEO.
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  • Profile picture of the author Leon Jamesh
    This is excellent content. I too, am a big believer in and follow-up on the items listed below.
    * Understand clearly about the product
    * Solve problems creatively
    * Actively listen
    * Keep your word
    * Maintain a good attitude
    Anyway, thank you for this topic. it will assist me in sharing my thoughts.
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  • Profile picture of the author Maca56
    It's pretty fascinating article which brings plenty of new information to the mass. I would just note that there are some tips how to delivery awesome results to your clients. People have to improve their creations. They should make it better over and over again and the main here is to ask for a feedback. By bedding down this simple system and establishing clear goals and objectives, you enable your team to focus on doing their role and delivering outstanding results for your customers. Your project manager will keep you and the rest of your team constantly updated through regular communication and feedback.
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  • Profile picture of the author Naad Nodal
    Thank you for sharing this blopg with us. this is very helpful for me and my team we will apply this strategy in our work too.
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  • Profile picture of the author Erasmus Ortiz
    Thanks for sharing, I liked the concept of "educating" getting your clients to understand all the work behind it to obtain good results and meet their expectations is a great challenge.

    Kind Regards
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  • Profile picture of the author Klara Pelhe
    I totally agree with this article, and from my personal experience can confirm that a good relationship with clients is something that is sometimes so challenging to keep. Because of that I would say that defining the clear set of expectations is crucial step in the beginning of mutual cooperation, as without this, we can have many problems as clients will expect something that we can't deliver or in some impossible deadlines. Also, for clients to stay more calm and to keep the work transparent, it's highly recommendable that everything is being regularly reported so that clients now what we are doing and what are our plans for the following period.
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