Is It Still Worth Getting A Digital Marketing Degree?

by WarriorForum.com Administrator
24 replies
A new article on Search Engine Journal asks if it is worth it to earn a digital marketing degree or better to get hands-on experience. Check out the pros and cons of each career path.



A bachelor's degree holder earns a median income of $2.8 million - 75% more than if they had only a high school diploma. A master's degree gives you even more of a competitive edge, earning a median of $3.2 million over their lifetimes, while those with doctoral degrees earn $4 million and professional degree holders earn $4.7 million.

Additionally, according to Bureau for Labor Statistics, the average expected weekly earnings for an employee with a bachelor's degree on their resume are $1,173, significantly improving the average earnings of associate degree holders. Their unemployment rate is also significantly lower, at 2.5%.

Based on these findings, the correlation between education and average salary earning potential is evident.

However, The pandemic shifted many economic and operational factors for many business verticals, including education.

Accelerated digital adoption and required virtual learning taught students that they could and would have to learn online. A recent survey of high school students found that the likelihood of attending a four-year college dropped nearly 20% in less than a year - down to 53%, from 71%. One-third of the same survey's respondents said the pandemic's financial impact made them less likely to attend a four-year college, and they are focusing more on career training and post-college employment.

Hence, while degrees were once a requirement for aspiring digital marketers, the pandemic derailed this way of thinking.

Digital marketing courses and receiving a digital marketing certification are quite literally within our fingertips. Additionally, certificate courses offer a convenient learning program option for students who don't have the time to attend in-person classes. Digital marketing professionals in the making are now seeking out online options to reduce costs and save time while still receiving an education.
#degree #digital #marketing #worth
Avatar of Unregistered
  • Profile picture of the author Randall Magwood
    It can only help. You can get a degree that starts you off at an entry-level digital marketing job, and you learn the ropes of online marketing. You can start a side business after work and apply what you've learned.

    Beats working at Walmart and trying to do the same thing. Plus you'd have more money to run tests and implement advertising campaigns.
    Signature
    {{ DiscussionBoard.errors[11711232].message }}
  • Profile picture of the author talfighel
    Hands on and real experience beats learning online marketing.

    That way you know what works and what doesn't. This is the best lesson and the best way to learn in my view.
    {{ DiscussionBoard.errors[11711247].message }}
    • Profile picture of the author savidge4
      Originally Posted by talfighel View Post

      Hands on and real experience beats learning online marketing.

      That way you know what works and what doesn't. This is the best lesson and the best way to learn in my view.
      As much as I agree with this... and trust me I agree Applied learning far exceeds traditional learning practices all day long.

      Combining the 2, and getting a "Job" after you graduate will GREATLY increase your overall earning potential. You go from being a worker bee to a project manager or Dept head instantly.
      Signature
      Success is an ACT not an idea
      {{ DiscussionBoard.errors[11711256].message }}
  • Profile picture of the author WF- Enzo
    Administrator
    A degree will immensely increase your chances of getting hired. Full stop.
    Signature
    {{ DiscussionBoard.errors[11711273].message }}
  • Profile picture of the author OrganicIntel
    Hey Google offers a digital marketing course (It's on grow.google) you can get in about 6-8 months. It's a certificate and the course is like forty bucks a month so I don't know, I just thought I'd mention that first as a resource.

    I personally don't have a digital marketing degree but worked for various SEO companies for over 10 years, mainly in sales in the beginning. I left SEO for a few years (with a somewhat bad taste in my mouth after the last company I worked for) but got back into recently and am growing my business I just started. I would say at this point if I was you I would check out the certificate path. Many people get s job starting at around $50-$60k a year with just a coding boot camp or certificate. It also helps to be involved online in said communities.

    Well I hope this helped. I can't say I would know as I don't have a degree but my brother does for example, and he works as a senior dev at Amazon makes like $220k a year. Degrees are the tried and true path for most. But the newer alternatives are very attractive. I've done several months in some cheap code camps and FreeCodeCamp to touch up my few developer skills, so yeah. That's my two cents.
    {{ DiscussionBoard.errors[11711283].message }}
  • Profile picture of the author spartan14
    Well in a company you have some benefits ,firstly you are more productive as you have a schedule ,compared to work from home as you fail many times to follow your schedule as too many distractions etc ,plus you work with a team ,learn some things etc .And a digital marketing degree helps you to get a job in a company
    {{ DiscussionBoard.errors[11711365].message }}
    • Profile picture of the author Profit Traveler
      Banned
      Originally Posted by spartan14 View Post

      Well in a company you have some benefits ,firstly you are more productive as you have a schedule ,compared to work from home as you fail many times to follow your schedule as too many distractions etc ,plus you work with a team ,learn some things etc .And a digital marketing degree helps you to get a job in a company

      But Rich Dad Poor Dad never gets old.

      The first time you spend $2000 on a Marketing product and it does not deliver You are a Graduate!

      Seriously though, we want the most up to date information and strategies at all times.

      You will get that in groups, forums, even videos on YouTube with proven results.

      If you were to curate and organize the latest powerful techniques and proven strategies you could potentially even have your own new product in your hands.
      Signature
      MAKE MONEY DOING WHAT YOU ARE ALREADY DOING...

      SOCIAL MEDIA MONETIZATION ON STEROIDS

      {{ DiscussionBoard.errors[11711640].message }}
  • Profile picture of the author Kay King
    I was looking at the google courses yesterday - there is a variety - you earn a google certificate and there seem to companies helping those people search for or get related jobs.


    $39/month - about 10 hrs per week of time involved. I've read some good reviews about it.


    Might learn something - and wouldn't end up with loans to pay for years...


    https://grow.google/certificates/#?modal_active=none
    Signature
    Saving one dog will not change the world - but the world changes forever for that one dog.
    ***
    {{ DiscussionBoard.errors[11711371].message }}
    • Profile picture of the author Reddevil007
      Originally Posted by Kay King View Post

      I was looking at the google courses yesterday - there is a variety - you earn a google certificate and there seem to companies helping those people search for or get related jobs.


      $39/month - about 10 hrs per week of time involved. I've read some good reviews about it.


      Might learn something - and wouldn't end up with loans to pay for years...


      https://grow.google/certificates/#?modal_active=none
      The one offered by Google must be surely good
      {{ DiscussionBoard.errors[11711413].message }}
  • Profile picture of the author oppyeaunome
    The best online experience anyone can get is to do it themselves. I mean you can spend time getting a degree, but when you're done you're still going to need to do things in the real world.

    It's nice to have a degree to say that you have a degree, but real hands on action is the best way to learn digital marketing.

    This is just my opinion though, as another person might feel differently.
    {{ DiscussionBoard.errors[11711375].message }}
  • Compared to other degrees, it's easier to practice what you've learned on your own when you have a digital marketing degree. You don't have to wait for someone to hire you. You can start marketing yourself. Or do pro-bono work for friends. You can have a portfolio (or even your own agency) by the time you graduate.
    {{ DiscussionBoard.errors[11711418].message }}
  • Profile picture of the author WF- Enzo
    Administrator
    Or I'll just fake my degree until I get hired, no?
    Signature
    {{ DiscussionBoard.errors[11711419].message }}
    • Profile picture of the author savidge4
      Originally Posted by WF- Enzo View Post

      Or I'll just fake my degree until I get hired, no?
      I think thats a bit exaggerated no? I think what most are saying here that "Practicing" or in other words real world experience being applied to what you are learning on your own would could and should be enough to land a job. It becomes a matter of having the ability to communicate that experience on say a resume.

      Think for a moment you are hiring someone to for your web building dept. do you hire someone with experience and self educated or a person that may have a degree, and may not have experience building a live site? ( and yes I have seen people with degrees in such that have never really built a site in the real world that functions - to its desired ends. )

      Like I said before, the ah ha moment is when you have someone educated in something that has real world experience - proof if you will that they can apply what it is they have learned. For ME this is where "worth" is measured.

      I just saw this the other day... Im hiring a local social media person, and we had some interviews and 8 out of 10 that applied had personal social media profiles with little to no followers - and then I have just out of high school kids with Instagram and TicTok followers in the 1000's. And in those 8 that had little to no followers 5 of them had a college background. And again who do you hire? and again I say practical application trumps practical education every time.
      Signature
      Success is an ACT not an idea
      {{ DiscussionBoard.errors[11711482].message }}
  • Profile picture of the author Jonathan 2.0
    I don't see anything wrong with having a Degree necessarily ... (I suppose it depends on what a Person wants to accomplish ...)

    You don't have to have a Degree (etc.) to be a Millionaire (and beyond) ... In fact what I love about being an Entrepreneur -- and having the Internet where you can learn anything on any subject -- is that you can be successful without any formal "education"/"qualifications". Many Entrepreneurs (etc.) -- including Eben Pagan -- were actually high-school dropouts.

    [Added=]
    The reason why I said I don't see anything wrong ... Is because I've read (could be wrong) that many People don't actually end up doing something in harmony with their Education.
    Signature
    "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman
    {{ DiscussionBoard.errors[11711620].message }}
  • Profile picture of the author Frank Donovan
    All this assumes that those charged with the hiring are actually fit for purpose.

    Business owners select candidates based on the needs of their business. Someone in the HR dept of a major corp is more focused on not screwing up. In those cases, an industry accepted qualification serves to vindicate any recruitment errors.

    So, yes, if your aim is a career climbing the corporate ladder, a degree will at least get your resume looked at.
    Signature
    TOP TIP: To browse the forum like a Pro, select "View Classic" from the drop-down menu under your user name.

    {{ DiscussionBoard.errors[11711622].message }}
    • Profile picture of the author Jonathan 2.0
      Just something to add =

      I'm sure that every Parent would love to see their Child be successful ... However that doesn't always mean being "successful " by the "World's standards" ... They may not be "successful" academically (etc) .― However when they're doing something that really means a lot to them, that they really care about ― then that's "Success." (IMO)

      2C
      Signature
      "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman
      {{ DiscussionBoard.errors[11711633].message }}
  • with my personal experience, I don't have a digital marketing degree, I just have experience in my resume. Also in my opinion any degree should be done to understand it not just to get a degree because this won't help in long turn.
    {{ DiscussionBoard.errors[11711752].message }}
    • Profile picture of the author WF- Enzo
      Administrator
      Yeah, well, there sure are degree-holders who later changed careers right?

      Originally Posted by Charli Shevchenko View Post

      Also in my opinion any degree should be done to understand it not just to get a degree because this won't help in long turn.
      Signature
      {{ DiscussionBoard.errors[11711867].message }}
  • Profile picture of the author yeyvasil
    I believe it only provides more skills for future career and always useful afterall. Well, it takes some time, but it's worthy to spend it
    {{ DiscussionBoard.errors[11711899].message }}
  • Profile picture of the author Old Molases
    I think yes, only if it coincides with the related trends prevailing in the industry.
    {{ DiscussionBoard.errors[11711909].message }}
  • Profile picture of the author sethczerepak
    Originally Posted by WarriorForum.com View Post

    A new article on Search Engine Journal asks if it is worth it to earn a digital marketing degree or better to get hands-on experience. Check out the pros and cons of each career path.



    A bachelor's degree holder earns a median income of $2.8 million - 75% more than if they had only a high school diploma. A master's degree gives you even more of a competitive edge, earning a median of $3.2 million over their lifetimes, while those with doctoral degrees earn $4 million and professional degree holders earn $4.7 million.

    Additionally, according to Bureau for Labor Statistics, the average expected weekly earnings for an employee with a bachelor's degree on their resume are $1,173, significantly improving the average earnings of associate degree holders. Their unemployment rate is also significantly lower, at 2.5%.

    Based on these findings, the correlation between education and average salary earning potential is evident.

    However, The pandemic shifted many economic and operational factors for many business verticals, including education.

    Accelerated digital adoption and required virtual learning taught students that they could and would have to learn online. A recent survey of high school students found that the likelihood of attending a four-year college dropped nearly 20% in less than a year - down to 53%, from 71%. One-third of the same survey's respondents said the pandemic's financial impact made them less likely to attend a four-year college, and they are focusing more on career training and post-college employment.

    Hence, while degrees were once a requirement for aspiring digital marketers, the pandemic derailed this way of thinking.

    Digital marketing courses and receiving a digital marketing certification are quite literally within our fingertips. Additionally, certificate courses offer a convenient learning program option for students who don't have the time to attend in-person classes. Digital marketing professionals in the making are now seeking out online options to reduce costs and save time while still receiving an education.
    It's worth a lot...for the people selling the degrees.

    For the students, results will be the only credentials that matter.

    99% of them will come charging out of these degree programs with a false sense of confidence...and be torn to pieces by the woodchipper of the online marketplace.
    {{ DiscussionBoard.errors[11712090].message }}
  • Profile picture of the author incomenow
    Originally Posted by WarriorForum.com View Post

    A new article on Search Engine Journal asks if it is worth it to earn a digital marketing degree or better to get hands-on experience. Check out the pros and cons of each career path.



    A bachelor's degree holder earns a median income of $2.8 million - 75% more than if they had only a high school diploma. A master's degree gives you even more of a competitive edge, earning a median of $3.2 million over their lifetimes, while those with doctoral degrees earn $4 million and professional degree holders earn $4.7 million.

    Additionally, according to Bureau for Labor Statistics, the average expected weekly earnings for an employee with a bachelor's degree on their resume are $1,173, significantly improving the average earnings of associate degree holders. Their unemployment rate is also significantly lower, at 2.5%.

    Based on these findings, the correlation between education and average salary earning potential is evident.

    However, The pandemic shifted many economic and operational factors for many business verticals, including education.

    Accelerated digital adoption and required virtual learning taught students that they could and would have to learn online. A recent survey of high school students found that the likelihood of attending a four-year college dropped nearly 20% in less than a year - down to 53%, from 71%. One-third of the same survey's respondents said the pandemic's financial impact made them less likely to attend a four-year college, and they are focusing more on career training and post-college employment.

    Hence, while degrees were once a requirement for aspiring digital marketers, the pandemic derailed this way of thinking.

    Digital marketing courses and receiving a digital marketing certification are quite literally within our fingertips. Additionally, certificate courses offer a convenient learning program option for students who don't have the time to attend in-person classes. Digital marketing professionals in the making are now seeking out online options to reduce costs and save time while still receiving an education.
    One of the most important benefits of getting a digital marketing degree is giving you a strong foundation in the field. A digital marketing degree will teach you how to identify and analyze consumer trends, create effective online campaigns, and measure the success of your efforts. This knowledge will make you a powerful force in digital marketing, and it will help you create successful business ventures.
    {{ DiscussionBoard.errors[11714342].message }}
  • Profile picture of the author Haroon Ballim
    If you can do the studies than go for it . We never stop learning , no matter how experienced we think we are. Always remain open to learning . Having a certificate is great for your CV . It gives you options . Whether you want to work for yourself or for an institution , having a certification makes you more flexible , more employable .

    Keep your options open . Study and learn whenever the opportunity presents itself
    {{ DiscussionBoard.errors[11714345].message }}
  • Profile picture of the author DreamBuilderAF
    It all depends on what niche and field you are going into and if you are looking to be an employee or n entrepreneur.

    It has to be said, many employers aren't as bothered about candidates with degrees as the higher education market is saturated with grads who have qualifications from the back end of beyond schools and universities with little aptitude and practically no hands on experience.

    Bear in mind also, if you're earning a degree in digital marketing, it's likely the curriculum and teachers will be massively out-of-date as they don't have to compete in the free market.

    There are plenty of opportunities to learn as you earn with digital marketing.

    Why not consider starting your own business rather than getting into debt for a useless degree that your competition will already have?
    {{ DiscussionBoard.errors[11716425].message }}
Avatar of Unregistered

Trending Topics