Is It Still Worth Getting A Digital Marketing Degree?
A bachelor's degree holder earns a median income of $2.8 million - 75% more than if they had only a high school diploma. A master's degree gives you even more of a competitive edge, earning a median of $3.2 million over their lifetimes, while those with doctoral degrees earn $4 million and professional degree holders earn $4.7 million.
Additionally, according to Bureau for Labor Statistics, the average expected weekly earnings for an employee with a bachelor's degree on their resume are $1,173, significantly improving the average earnings of associate degree holders. Their unemployment rate is also significantly lower, at 2.5%.
Based on these findings, the correlation between education and average salary earning potential is evident.
However, The pandemic shifted many economic and operational factors for many business verticals, including education.
Accelerated digital adoption and required virtual learning taught students that they could and would have to learn online. A recent survey of high school students found that the likelihood of attending a four-year college dropped nearly 20% in less than a year - down to 53%, from 71%. One-third of the same survey's respondents said the pandemic's financial impact made them less likely to attend a four-year college, and they are focusing more on career training and post-college employment.
Hence, while degrees were once a requirement for aspiring digital marketers, the pandemic derailed this way of thinking.
Digital marketing courses and receiving a digital marketing certification are quite literally within our fingertips. Additionally, certificate courses offer a convenient learning program option for students who don't have the time to attend in-person classes. Digital marketing professionals in the making are now seeking out online options to reduce costs and save time while still receiving an education.
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