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What mistakes should I avoid when running a Facebook Ads campaign for an ebook launch?

by JeffDC89
11 replies
After losing money with fb ad freelancers I want to get some sound advice on the best cost effectively way to go about this, I prefer to delegate certain parts of it, I was thinking of hiring fb ad consultation and let them know my goals. Although I only have in mind to let this be a two product funnel ebook and video course so I can move on to my other projects.

Also after searching google trends I noticed my state searches for the top keywords the most so that was intriguing to know. Pertaining to just targeting people in specific fb groups since most of them in those groups have friends they can share the ad to who may not be in the group but also could be potential customer for my $17 ebook. I know it's a lot of information on this out there already just wanted to know what the experts out there thought about this and was willing to share their 2 cents.

What mistakes should I avoid when running a Facebook Ads campaign for an ebook launch?
#ads #avoid #campaign #ebook #facebook #launch #mistakes #running
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  • Profile picture of the author Kay King
    If you have previously hired FB ad freelancers with poor results - why do the same thing again?


    Pertaining to just targeting people in specific fb groups since most of them in those groups have friends they can share the ad to who may not be in the group but also could be potential customer for my $17 ebook.

    How many times have you told 'friends' about a book you saw advertised on social media and where to buy it? Unless you are famous or the topic is in high demand....you are overthinking it.


    Learn enough about your niche to know where those people who might have an interest 'hang out' - don't assume FB is your only ad platform. I'll let others advise you on whether hiring ad freelancers/consultants is wise but I'm not convinced it's cost effective. I could be wrong about that...so...
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    • Profile picture of the author JeffDC89
      Originally Posted by Kay King View Post

      If you have previously hired FB ad freelancers with poor results - why do the same thing again?
      I just hired the wrong freelancers but I'm sure there are real experts out there who get clients good results so I came here for advice on what others have seen work if that's okay to ask
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  • Profile picture of the author Kay King
    It's fine to ask, of course. Nothing wrong with hiring people but if you did not have good results, it's important to try to understand what went wrong or what could have been done better. You want better results next time.


    My local library has an updated summary of Jeff Walker's "Launch Formula" and it's not a huge city so that might be good to look at. Also if you google' how to launch an ebook' there are quite a few helpful articles/blogs online that could be useful to you.


    Perhaps buying an ad or placing a guest post on an authority site in that niche - or offering a special deal that someone with an email list could offer in an email. Do you have a list of your own? A site in the niche? Perhaps you could expand on what you are planning and have done so far - the more members here know, the more good advice you will get.
    Signature
    Saving one dog will not change the world - but the world changes forever for that one dog
    ***
    It actually doesn't take much to be considered a 'difficult woman' -
    that's why there are so many of us.
    ...jane goodall
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    • Profile picture of the author JeffDC89
      Originally Posted by Kay King View Post

      It's fine to ask, of course. Nothing wrong with hiring people but if you did not have good results, it's important to try to understand what went wrong or what could have been done better. You want better results next time.
      I know what went wrong it was language barrier and poor customer service with the first guy, second only does ad setup but not good at designs, only until after I realized that I found out he had just one review. So I take the blame for not doing my due diligence on really checking these people out

      Originally Posted by Kay King View Post

      My local library has an updated summary of Jeff Walker's "Launch Formula" and it's not a huge city so that might be good to look at. Also if you google' how to launch an ebook' there are quite a few helpful articles/blogs online that could be useful to you.


      Perhaps buying an ad or placing a guest post on an authority site in that niche - or offering a special deal that someone with an email list could offer in an email. Do you have a list of your own? A site in the niche? Perhaps you could expand on what you are planning and have done so far - the more members here know, the more good advice you will get.
      Thanks this the reason for posting to get more insights, no I don't have a list for this niche because I consulted with an IP attorney helped me with the legal disclaimer and who suggested according to the niche it's only legal if I was to sell information on It but not provide consultations so that's my reason for not building a list on the ebook is just teaching them not advising but I'm in the groups so I know exactly where they are at just want to target them with my ads and lead them to the solution
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  • Profile picture of the author snallanon
    Hello,

    I've spent years in the treacherous trenches of online marketing, and have gained a wealth of knowledge about launching successful campaigns. I've recently noted an alarming trend: many marketers seem to be walking blindly into a battlefield filled with mistakes when it comes to launching their ebooks via Facebook Ads.

    You may be asking, "What mistakes should I avoid when running a Facebook Ads campaign?" Well, you're in luck. Today, I want to share my experiences and help you steer clear of these pitfalls, ensuring that your ebook launch is nothing short of a resounding success.

    Below, I've outlined the most common blunders marketers make:

    Targeting Broad Audiences:     When it comes to Facebook Ads, specificity is key. You can't just target everyone and hope for the best. Define your ideal reader and tailor your ads accordingly.

    Overlooking Ad Creative: The importance of compelling ad copy and eye-catching visuals cannot be overstated. If your ad fails to capture attention within the first few seconds, your click-through rate (CTR) will suffer.

    Ignoring the Landing Page: A well-crafted Facebook Ad is useless if it leads to a poorly designed landing page. Ensure your landing page aligns with your ad, offers a clear call-to-action, and is optimized for conversions.

    Not Testing Enough: Don't put all your eggs in one basket. Split test different ad variations to identify what resonates best with your audience.

    Neglecting Analytics: Track and monitor your ad performance regularly. Use Facebook's robust analytics tools to continuously refine your campaign and boost your ROI.

    I've only scratched the surface here.

    Don't make the same mistakes that countless marketers fall prey to. Arm yourself with the right knowledge, and transform your Facebook Ad campaign from a potential disaster into a guaranteed success story.

    Stay victorious!

    Your online marketing friend,
    William F. Woolverton
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    • Profile picture of the author JeffDC89
      (edit by mod)


      What are the most important elements of a successful Facebook Ads campaign?

      What I've done so far: After seeing the same reoccurring pain points and frustrations. I Got research done of over 23 different fb groups who represent my product specific avatar totaling over 526k people. 95% in US all compiled neatly on a csv

      I did funnel scripts product specific avatar for this niche getting clarity on their pain points, roadblocks and desires.

      After doing much research i found Reddit posts, blog posts and YouTube channels all discussing this info but for some reason newbies in the fb group can't connect the dots. I myself was guided by family member over two month timespan that showed me how an extra $1200 a week using that knowledge. I told



      Originally Posted by snallanon View Post



      Targeting Broad Audiences:       When it comes to Facebook Ads, specificity is key. You can't just target everyone and hope for the best. Define your ideal reader and tailor your ads accordingly.




      My real question was by setting targeting to be very specific would you recommend limiting it to one fb group at a time? On average each fb group is about 2k-4K people, each having around 10 posts per day

      Or is just going 5 or so groups still good as well?
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    • Profile picture of the author JeffDC89
      (edit by mod - do not quote unapproved or deleted posts)

      I plan to deliver my ebook via Payhip platform and use their storefront as the landing page for the ebook to reinvest back into fb ads


      Originally Posted by snallanon View Post


      Ignoring the Landing Page: A well-crafted Facebook Ad is useless if it leads to a poorly designed landing page. Ensure your landing page aligns with your ad, offers a clear call-to-action, and is optimized for conversions.

      So far I have the sales copy, social proof, call to action but was wondering how to direct a designer on creating an attractive landing page if im brand new to a niche?

      Also I spoke to Payhip support about how to go about the dimensions and design for the landing page.

      Support response: As for the dimensions, we don't really have hard and fast rules when it comes to sizes since this can be adjusted/customized to your liking. You could try playing around with the settings to see if it gets the image to display how you want it.

      What do you recommend?
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  • Profile picture of the author Princess Balestra
    Most immediate concern is: who might actschwlly be intrested in my goddamn book?

    If'n it a pet project, ansa is LIKELY NOWAN.

    So anywan out there on the enda the Facebook hook demands sumthin' spersiffucure fromya than you email 'em or manifest from outta their basement at deada night clad in a 50% Discount When You Kiss Me T Shoit with their kid's face splashed out back as an enticement.

    How agreeable is your offah to the people with whom you wish to agree?

    Ansa this Q, you can transcend all boundaries.
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    Lightin' fuses is for blowin' stuff togethah.

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  • Profile picture of the author Monetize
    Everyone should be cautious listening to the income
    claims at YouTube and elsewhere about the money
    being made running FB ads, selling books, courses,
    etc. Some may be successful, but I doubt that most
    people turn a good profit.

    From my own personal experience of hiring someone
    to run FB ads, I wouldn't recommend it. Two years ago
    I promoted an affiliate offer, a meal delivery service,
    I believe it was Freshly. I was promoting a couple of
    different meal services at the time.

    I hired someone from Fiverr since I didn't know that
    much about running FB ads, I didn't even have a FB
    account and he helped me set all of that up. I spent
    $600 on him, then I spent another $500 on the actual
    ad spend before I realized it wasn't worth it.

    I also hired someone to setup a landing page, since
    FB did not allow affiliate links in the ads.
    That was another $200.

    If you want to do FB ads, that's fine, but I would
    advise against hiring someone to run them since
    it's not that complicated. Use that money for the
    actual ads, not on a freelancer. And track your
    spending, because that money goes fast.
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  • Profile picture of the author Moodesburn1977
    i usually write a lot on these forums, my answer is simple get ai
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    Lets build a online business by giving value and learning how to build a email list
    https://davidmitchell1977.systeme.io/givevalueonwarrior

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  • Profile picture of the author shwarzeneger
    If hired fb ad freelancers doesn't work don't do the same thing again
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