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Quick question for everyone

by Chris Vecina
7 replies
How do y'all handle increasing ad spend but seeing lower ROI? Is it a seasonal thing or a bigger issue? Asking cuz I'm quite new to actually spending $$ on ads.
#question #quick
  • Profile picture of the author Frank Donovan
    You haven't provided much in the way of context to go on here. But if you're seeing a reduction in ROI, you'd look at the media platform(s), the targeting and the ad content before simply increasing your ad spend.
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  • Profile picture of the author Monetize
    Originally Posted by Chris Vecina View Post

    How do y'all handle increasing ad spend but seeing lower ROI? Is it a seasonal thing or a bigger issue? Asking cuz I'm quite new to actually spending $$ on ads.

    Things are usually slow after Christmas selling season,
    so in that regard, it might be an issue.

    As to your ad spend, you need to do what works for you
    and your budget, not what other people are doing.
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  • Profile picture of the author Jamell
    There are multiple things to factor in when running an ad so I would have to analyze your campaign in order to give you a detailed solution.
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  • Profile picture of the author PlayBingo
    Has there been an increase in competitors advertising on your keywords and niches? Could be you need to think smarter around your advertising to find the gaps they are missing, especially if they are crowding you out with their ad spend and bids.
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  • Profile picture of the author Wild Man
    Which platform?

    It sounds like your parameters are too lose. Maybe try to tighten your targeting and where your ads show.

    Platforms will throw your ads around anywhere if you let them. Their job is to burn up your budget whether it's what's best for you or not.

    Wild Man
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    • Profile picture of the author Princess Balestra
      Originally Posted by Wild Man View Post

      It sounds like your parameters are too lose.
      I had loose parameters once, but I did my pelvic floor & now I'm OK.

      But like Monetize says, stuff goes wappy round Christmas an' Noo Yeah, so mebbe you gotta ride the blip before you can shoot from the analytical hip.
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      Lightin' fuses is for blowin' stuff togethah.

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  • Profile picture of the author Enfusia
    Hi,


    There are many factors and you've given no specifics.


    That being said, maybe look at re-targeting. If done properly it can really up your ROI.
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