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Unread 27th Jan 2010, 11:40 PM   #551
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Re: Offline Marketers: What services are you offering for monthly fees?
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I'm going to wear out my brand new PDFmyURL button in the first damn week. Stop it Dexx

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Unread 28th Jan 2010, 02:17 AM   #552
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Re: Offline Marketers: What services are you offering for monthly fees?
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Ok, So I'm back in the offline business, I have been reading over this information, and it has motivated me to take action. I took action, received a sale, now its time for me to deliver. I would love to hear your ideas on what I could do. Now I can tell you right now that I should have charged much more, but my goal is to get them a roy in the first couple months, then upsell them to a better plan. So I would like to know what you would do with the amount of money they are giving me, while still profiting, then what would you up sell them with,

Client owns a RV Storage company, they have a nice website up but is not really receiving to much traffic, of course they are looking to increase their revenue.

I sold them on SEO work which includes onpage optimization, social bookmarking, and backlinks.
$997 Setup fee $497/Month

Now After things are going good, I am going to up the monthly fee, and give them more value.

Thanks, and Im looking forward to all your advice.

Reggie
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Unread 28th Jan 2010, 03:20 AM   #553
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Re: Offline Marketers: What services are you offering for monthly fees?
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Hey Reggie

That's great news and inspiring too, that's an interesting idea about upsellig later, I'm not sure that has been discussed yet.

By the way, just a thought for those (uhh, like me) who are a bit weary of your first venture, what I'm doing is helping a freind's business for free, and apply what has been shown here. I feel this is good for two reasons, one - it validates to yourself what has been taught and that you have the capabilities to do it, without the added pressure of the payment issue...and 2) You can then use this as leveage to get your next client, and use as a testimonial.

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Unread 28th Jan 2010, 03:35 AM   #554
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Re: Offline Marketers: What services are you offering for monthly fees?
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Originally Posted by Tanner View Post

If you buy em used or at reduced price on Amazon, you can get them real cheap. I got 10 or so of them a few months ago for around $70.

But In order, I would say...Marketing to the affluent, no.bs. sales success, direct marketing, followed by the marketing plan. ...but you can't buy just one...
Great stuff, thanks Tanner

Well, based upon your recommendation I have just ordered all 4 from Amazon - gotta good deal too - what a great investment.

May as well learn from the best if you're gonna learn at all. I think this may be an area that many overlook - educating oneself, and learning from marketing legends like Dan Kennedy can only improve your chances of success.

Simon
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Unread 28th Jan 2010, 05:24 AM   #555
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Re: Offline Marketers: What services are you offering for monthly fees?
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Originally Posted by SpyGuy View Post

What calculation do you use when making your fee/quote?

ex.--- Each customer/sale is worth $1500+ on average. You know that with your services you can bring them in 10 new customers each month for a total of $15,000 + per month.

Do you charge 50% (upfront) of that $15k - plus 25% monthly?

Do you charge 75% (upfront) of the $15k - plus 15% monthy?

Or Do you just have a "set fee" based on a few packages?

... Is there a formula?
We have this customer right now, we're creating the fee and it goes like this:

- Each new (corporate) customer will bring them 4K (medium, sometime more, sometimes less).
- Each new (normal) customer will bring them $200 (medium, sometime more, sometimes less).

We're targeting 15 new normal customers per month + 2 new business customers per year.

That's a new income for their company of:

15 normal customers: $200 x 15 = $3000 x 12 = $36K
2 corporate customers: $4000 x 2 = $8K
Total: 44K per year

Our Fees:
Our setup fee: 2.5K
Monthly: $500
Yearly Total: 8.5K

What do you guys think?

Edit: That's 20% of their new income. Ouch! Isn't that too much? Dexx? AP? Dough?

People make good money selling to the rich. But the rich got rich selling to the masses.
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Unread 28th Jan 2010, 05:26 AM   #556
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Re: Offline Marketers: What services are you offering for monthly fees?
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Originally Posted by Hail-To-The-Redskins View Post

I think this may be an area that many overlook - educating oneself, and learning from marketing legends like Dan Kennedy can only improve your chances of success.

Simon
Sooo mnay people forget this part...ongoing education. School is never out for the pro.

Getting your head straight IS the shortcut to this, imo. You may want to charge big bucks, but if in your mind you truly believe you aren't worth what you charge, you'll never get it.

Having a bunch of negative beliefs in your head about money and your abilities is like driving with the emergency brake on.

The Ultimate Sales & Marketing Mind Map (Just updated - now twice as big!) - scott_krech - "Quite possibly one of the BEST WSO's ever."

www.UltimateMindMap.com


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Unread 28th Jan 2010, 05:33 AM   #557
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Re: Offline Marketers: What services are you offering for monthly fees?
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Originally Posted by Vagabond 007 View Post

Sooo mnay people forget this part...ongoing education. School is never out for the pro.
One truth: I am a ex Radio/media employee. Got into web/offfline in 2004. Never sold a damn thing in my life, except my voice. But I keep telling this to my "marketing professionals" friends: you need to learn, every single day.

They think I am crazy. But truth is, they don't know whats an auto-responder.

Getting your head straight IS the shortcut to this, imo. You may want to charge big bucks, but if in your mind you truly believe you aren't worth what you charge, you'll never get it.

Having a bunch of negative beliefs in your head about money and your abilities is like driving with the emergency brake on.
Ahhhh You should talk to my wife. I say 5K, she says $500. Except for her clothes, of course.

People make good money selling to the rich. But the rich got rich selling to the masses.
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Unread 28th Jan 2010, 06:25 AM   #558
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Re: Offline Marketers: What services are you offering for monthly fees?
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Originally Posted by Fernando Veloso View Post


They think I am crazy.
Which is why they'll stay stuck and you'll continue to prosper.

"Doing what you’ve always done only gets you what you’ve always got."

Originally Posted by Fernando Veloso View Post

Ahhhh You should talk to my wife. I say 5K, she says $500. Except for her clothes, of course.
Haha, of course. It's always too much money....until they see clothes and shoes they want.
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Unread 28th Jan 2010, 07:41 AM   #559
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Re: Offline Marketers: What services are you offering for monthly fees?
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Originally Posted by Vagabond 007 View Post

Sooo mnay people forget this part...ongoing education. School is never out for the pro.

Getting your head straight IS the shortcut to this, imo. You may want to charge big bucks, but if in your mind you truly believe you aren't worth what you charge, you'll never get it.

Having a bunch of negative beliefs in your head about money and your abilities is like driving with the emergency brake on.
Could not agree more. My library of self help books and CDs is growing by the week, in fact I picked up a Tony Robbins CD and a Zig Ziglar CD this past weekend

By the way Vagabond 007, I also bought your WSO too, quality stuff that I will be implementing very soon.

Simon
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Unread 28th Jan 2010, 08:00 AM   #560
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Michael, thanks - you are the MAN! You just answered the questions I had in my mind.

Get the bustline that gets you attention
from Guys without going
under the knife!

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Unread 28th Jan 2010, 08:07 AM   #561
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Re: Offline Marketers: What services are you offering for monthly fees?
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Originally Posted by Hail-To-The-Redskins View Post

By the way Vagabond 007, I also bought your WSO too, quality stuff that I will be implementing very soon.

Simon
Thank you.

If you haven't already, make sure you read the update I emailed you the other day after your purchase.

It talks about the mindset stuff that will help you.

The Ultimate Sales & Marketing Mind Map (Just updated - now twice as big!) - scott_krech - "Quite possibly one of the BEST WSO's ever."

www.UltimateMindMap.com


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Unread 28th Jan 2010, 09:21 AM   #562
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Re: Offline Marketers: What services are you offering for monthly fees?
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Just ordered the amazon system. That will be my homework for the weekend.
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Unread 28th Jan 2010, 09:30 AM   #563
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Re: Offline Marketers: What services are you offering for monthly fees?
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This is an absolutely amazing thread. Thanks to everyone who has contributed.

AP - I thought that you mentioned putting up you questionnaire a while back. I am really looking forward to that, or maybe I missed it or am remembering wrong.

Apologies if I am mistaken.

Seb

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Unread 28th Jan 2010, 09:31 AM   #564
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Re: Offline Marketers: What services are you offering for monthly fees?
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Originally Posted by Vagabond 007 View Post

Thank you.

If you haven't already, make sure you read the update I emailed you the other day after your purchase.

It talks about the mindset stuff that will help you.
Your update was AWESOME... Thank you for caring about my success. You have given me a blueprint for my business that makes sense.

George
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Unread 28th Jan 2010, 09:31 AM   #565
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Re: Offline Marketers: What services are you offering for monthly fees?
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Originally Posted by Dexx View Post

Hey for those who have resources, or website articles / videos etc they share with business owners, gonna try and build a list for everyone to take advantage of, please share it here if you can contribute:

http://www.warriorforum.com/main-int...usinesses.html

When I click this "I get No Thread specified. If you followed a valid link, please notify the administrator"

Seb

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Unread 28th Jan 2010, 09:33 AM   #566
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Re: Offline Marketers: What services are you offering for monthly fees?
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Yes, ongoing study and investing in yourself are of utmost importance when you strive to be the best at what you do -- you should not ever stop learning.

Last night I purchased several of Dan Kennedy's books from Amazon.com and got free shipping. I will continue to add good books to my library and purchase other material, i.e., CDs, DVDs, WSO, and programs that cater to my needs as an offline marketer/consultant.

I want to be able to fully understand how to apply all this stuff because I think it's critical when it comes to my mindset, my success and being of value to my clients -- I need to operate with a sense of "knowing".

Learning from the masters and being able to bridge the gaps in areas I don't fully understand will better prepare me to overcome objectives and execute with much more confidence.

Make every day count!
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Unread 28th Jan 2010, 09:35 AM   #567
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Re: Offline Marketers: What services are you offering for monthly fees?
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Originally Posted by JR Griggs View Post

Just ordered the amazon system. That will be my homework for the weekend.
JR Griggs, what's the amazon system?

Make every day count!
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Unread 28th Jan 2010, 09:37 AM   #568
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Re: Offline Marketers: What services are you offering for monthly fees?
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Originally Posted by Sebulba View Post

When I click this "I get No Thread specified. If you followed a valid link, please notify the administrator"

Seb

Yeah, I'm getting the same thing this morning. However, yesterday when I clicked on the link, it took me directly to the thread with all the posts. :confused:

Make every day count!
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Unread 28th Jan 2010, 09:37 AM   #569
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Re: Offline Marketers: What services are you offering for monthly fees?
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Originally Posted by vitto View Post

So my question is how do you guys deal with referrals when it comes to price, do charge them the same as the client that gave you the referral or do you go higher and allow room for negotiations?
From my notes I remember AP saying on referrals the first thing he does is sends them a "shock and awe" package with a copy of his 2 books.

After thinking about that for a while it dawned on me. His package is in effect a mini-funnel. Since they are a referral they bypassed his usual PROCESS so they missed out on his multi-step process of learning that he is the expert, the "go to guy" in the field.

The "shock and awe" package then acts like a mini funnel to get the prospect in the correct mindset and gets AP the correct positioning he needs to ask high prices, the position of the expert.
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Unread 28th Jan 2010, 09:48 AM   #570
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Originally Posted by fab View Post

From my notes I remember AP saying on referrals the first thing he does is sends them a "shock and awe" package with a copy of his 2 books.

After thinking about that for a while it dawned on me. His package is in effect a mini-funnel. Since they are a referral they bypassed his usual PROCESS so they missed out on his multi-step process of learning that he is the expert, the "go to guy" in the field.

The "shock and awe" package then acts like a mini funnel to get the prospect in the correct mindset and gets AP the correct positioning he needs to ask high prices, the position of the expert.
Exactly! Thanks for that clarification. Once we shortcut a step in the sales process we cut our throat. Here he makes sure that that shortcut is fixed.

Seb

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Unread 28th Jan 2010, 09:48 AM   #571
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Re: Offline Marketers: What services are you offering for monthly fees?
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I just bought the WSO at the link below yesterday and thought it would be a disservice if I didn't mention it here. I've bought the vast majority of offline WSO's and most of them have been at least worth the price. But I feel compelled to recommend this one very highly.

The scripting he uses is genius IMHO. The entire course is killer and a game changer.

There's a gap between when you actually get to meet with a prospective client and actually landing them as a client. The gap is how and what you say at your meeting with the prospect. This course is the bridge in that gap. It's like getting to a large river and either trying to swim across or taking the bridge.

I don't know the guy and maybe it's just me, but I'd have been totally satisfied if I paid $297 or even more for this WSO. I wish Dexx or AP or someone here with more clout than I have here, would get the course and post a review for the rest of you so that you'd feel more comfortable about the investment. Like I say, maybe it's just me.

http://www.warriorforum.com/warrior-...3nh4se4wp1bQt3
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Unread 28th Jan 2010, 09:50 AM   #572
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Re: Offline Marketers: What services are you offering for monthly fees?
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Originally Posted by phil.wheatley View Post

Hey Reggie

That's great news and inspiring too, that's an interesting idea about upsellig later, I'm not sure that has been discussed yet.

By the way, just a thought for those (uhh, like me) who are a bit weary of your first venture, what I'm doing is helping a freind's business for free, and apply what has been shown here. I feel this is good for two reasons, one - it validates to yourself what has been taught and that you have the capabilities to do it, without the added pressure of the payment issue...and 2) You can then use this as leveage to get your next client, and use as a testimonial.

Phil
Seems like a great idea Phil, that's what I'm doing too.

Don't forget what AP said though "Why aren't YOU marketing YOURSELF the way you do for your customers?"


First I'm going to use all my marketing strategies on MY business, my new consulting business. Then, I'll market my wife's new photography business. Then I'll hopefully do my brother's successful software dev. business for no charge.

By then I'll have all the techniques down and feel like I know them solid enough to start charging people.
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Unread 28th Jan 2010, 10:22 AM   #573
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This thread keeps getting better and better. I just wanted to say that the information and strategies are very solid, the only thing that I'd be really careful with is the price points.

Unless you have full understanding of your client's market and have tested price points, then do not get involved. It can take time, to fully understand what price point is best for... the client and their business.

use your strengths and outsource your weakness folks, this applies to offline and online. I am in the process of hiring a younger, more attractive salesman/woman.

I am a visionary, mastermind. Not a salesman/pitcher, so that is my goal, I will work with the individual and give them the tools to make a killer presentation and close that sale/deal.

After the sale is done, I'll implement the system and give my sales team their generous cut.

Cheers,
Magic

" You can either give a man a fish and feed him for a day OR teach him how to catch a fish and it will feed him for a lifetime"
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Unread 28th Jan 2010, 10:26 AM   #574
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Originally Posted by phil.wheatley View Post

Hey Reggie

That's great news and inspiring too, that's an interesting idea about upsellig later, I'm not sure that has been discussed yet.

By the way, just a thought for those (uhh, like me) who are a bit weary of your first venture, what I'm doing is helping a freind's business for free, and apply what has been shown here. I feel this is good for two reasons, one - it validates to yourself what has been taught and that you have the capabilities to do it, without the added pressure of the payment issue...and 2) You can then use this as leveage to get your next client, and use as a testimonial.

Phil
Get that for sure. I know I will get them a return on their money invested. In fact I have a team that I put together thats going to do the actual work, which makes it easier for me to just go out and get the business. I would not be able to do the work for free, thats for sure. But I feel that I am already selling my self short.
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Unread 28th Jan 2010, 10:51 AM   #575
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Re: Offline Marketers: What services are you offering for monthly fees?
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Originally Posted by Vagabond 007 View Post

Thank you.

If you haven't already, make sure you read the update I emailed you the other day after your purchase.

It talks about the mindset stuff that will help you.
Certainly did, thanks

In fact I thought it was part of an elaborate autoresponder series (that would have been impressive!), but then I realised that it was actually an email from you, so thanks for getting it to us all as quickly as possible.

Simon
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Unread 28th Jan 2010, 10:53 AM   #576
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Originally Posted by JR Griggs View Post

Just ordered the amazon system. That will be my homework for the weekend.
Me too... looks good on initial viewing. All part of the credibility building exercise that AP was talking about and again, a small investment for what could provide a huge incremental gain, both in credibility and earning potential.

Simon
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Unread 28th Jan 2010, 10:54 AM   #577
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Hey Dexx,

Congratulation for having some offline clients.

That's a Great and comprehensive service. I am going to add your thread and will contact you in the near future.

Zahira
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Unread 28th Jan 2010, 11:02 AM   #578
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Originally Posted by GeorgeO7 View Post

Your update was AWESOME... Thank you for caring about my success. You have given me a blueprint for my business that makes sense.

George
Thank you for the kind words. Glad you like it.

Originally Posted by Hail-To-The-Redskins View Post

Certainly did, thanks

In fact I thought it was part of an elaborate autoresponder series (that would have been impressive!), but then I realised that it was actually an email from you, so thanks for getting it to us all as quickly as possible.

Simon
Yup, it was an email. As you will find, I do have a brief series of autoresponder emails that get sent out. But nothing crazy for now.

The Ultimate Sales & Marketing Mind Map (Just updated - now twice as big!) - scott_krech - "Quite possibly one of the BEST WSO's ever."

www.UltimateMindMap.com


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Unread 28th Jan 2010, 11:34 AM   #579
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Ya...appears it got deleted.

Guess they don't want a thread taking up space for just posting resources to give to local businesses (not really IM related)....dunno where else we could create a list short of doing it on a different site then.

Too bad really.

~Dexx


Originally Posted by ijohnson View Post

Yeah, I'm getting the same thing this morning. However, yesterday when I clicked on the link, it took me directly to the thread with all the posts. :confused:
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Unread 28th Jan 2010, 11:37 AM   #580
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Originally Posted by Fernando Veloso View Post

Edit: That's 20% of their new income. Ouch! Isn't that too much? Dexx? AP? Dough?
I'd say aim for 10 - 30% easily, still gives them 70% in additional profits they would NOT have had with you.

You could push for 50% when it comes to JV situations though, but mostly if all the work is being done by you and your just using their list/name to get better results.

~Dexx
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Unread 28th Jan 2010, 11:38 AM   #581
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Re: Offline Marketers: What services are you offering for monthly fees?
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Originally Posted by sb View Post

I wish Dexx or AP or someone here with more clout than I have here, would get the course and post a review for the rest of you so that you'd feel more comfortable about the investment. Like I say, maybe it's just me.

Ugh, I'm so swamped right now it's not even funny lol!

Between following up with leads coming in, managing the stuff for clients getting done, and my own projects, I barely have time to read stuff I want to finish reading (like Dan Kennedy's stuff and AP's new resource list)

Looks like a great WSO tho

~Dexx
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Unread 28th Jan 2010, 01:27 PM   #582
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Originally Posted by ijohnson View Post

Yes, ongoing study and investing in yourself are of utmost importance when you strive to be the best at what you do -- you should not ever stop learning.

Last night I purchased several of Dan Kennedy's books from Amazon.com and got free shipping. I will continue to add good books to my library and purchase other material, i.e., CDs, DVDs, WSO, and programs that cater to my needs as an offline marketer/consultant.

I want to be able to fully understand how to apply all this stuff because I think it's critical when it comes to my mindset, my success and being of value to my clients -- I need to operate with a sense of "knowing".

Learning from the masters and being able to bridge the gaps in areas I don't fully understand will better prepare me to overcome objectives and execute with much more confidence.

Kennedy has a private forum, costs $49 for gold a month, here is where it gets good... included is membership in a local GKIC chapter. (Google it and your location to see if one is close),

There, they have monthly 2-3 hour meetings with everything from speakers to hot seats to exercises (not the physical ones). Every one there are Glazer-Kennedy type marketers, highly ethical, highly intelligent and highly caring and helpful of other members. You get to interact face to face which also helps. Most are small business owners and they already 'get it' however, they are also very busy. Although most do their own off line work, most are open to up to date cutting edge people in on-line finability. As that is not Kennedy's forte (he told me he cannot ever figure out how to get his DVR to work. Lol.) you might pick up some clients there. They will be the hands off ones, but WILL hold you accountable, so you have to know what you are doing. So after you read his books, read Glazer's 'Outrageous Advertising that works Outrageously' and join GKIC gold membership is all you need (I am diamond because I save more than the difference as I go to all their conferences) at Small Business Marketing | Marketing For Small Business | Business Marketing (not an affiliate link.)

I give all my off line clients Glazer's book and gave one that was having time and employee management problems a couple of Dan's books... in particular the two on time and employee management as well as the marketing to the affluent one, as that is the least effected group during this recession. That helps keep them busy and out of my hair.

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Unread 28th Jan 2010, 03:07 PM   #583
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Re: Offline Marketers: What services are you offering for monthly fees?
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Hi rohanrossouw

Do you cover UK sites?
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Unread 28th Jan 2010, 03:24 PM   #584
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Is anyone using mobile marketing (SMS) in their offline efforts with their clients? What are you experiences with that? Do your clients even ask about mobile marketing? Or do you need more information about it so that you can offer it to them?
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Unread 28th Jan 2010, 03:37 PM   #585
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Re: Offline Marketers: What services are you offering for monthly fees?
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Hello all,

As you can see this is my first post so please bare with me.

I wanted to write this post for several reasons.

1. To let the doubters know that what is being posted here is truly invaluable.

2. Because, I got my first potential client today. No there is no money involved because I'm new to all of this and trying to build some credibility.

3. Because this thread alone has changed my life.

4. To ask for some direction.

Ok, let me address #3 first, I was furloughed in April of 2009 from CSX. I decided to get online and try to make some money since there are very few jobs out there. Dec 10 I ended up in the hospital, diagnosed with slight kidney failure, heart problems and lung problems. I was at a point where I wanted to give up.

But then I found this thread and have saved each page going through them one at a time to make sure I understood what was being said. This thread has given me hope, real hope.

Now on to #2, today i stopped to pickup some food from a place I use to frequent. The owner and I spoke and I decided to ask about her advertising. She informed me that she wasn't able to advertise because business was down. She explained that the yellow pages was to expensive. So I decided that I would offer my services to help increase her sales.

I was totally shocked at her response. I'm going to review her site today and then look at what I can do to help her. She has no money.

I've come up with some ideas, but I wanted to ask a question about advertising locally.

Finally #4, what can I do, being a newbie to local advertising and marketing, to get some traffic online locally?

Final thoughts:

I wanted to thank AP, Dexx, Maria and all the other contributors in this thread for their thoughts, their dedication and their kindness for posting the information that they post. If it hasn't changed anyone elses life, it has given me the courage and determination to go for it.

Though the owner of this restuarant is not a paying customer she will be a happy reference.

This is just the beginning. One more like this and I'll be ready to play in the sandbox.

Sorry for the long post, but I'm excited.

Thanks again

Jeff
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Unread 28th Jan 2010, 04:15 PM   #586
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Thanks for the kind words, and thanks for inspiring others to take action!

You just showed it yourself how easy it is to strike a NORMAL conversation up, and get results...

No pitches, no flashy suits, no fake smiles...just genuine questions and concern led to a possible future business relationship =)

Local exposure?

Get a business listing in Google for one (its free)

Also preferably register a domain name (namecheap.com/godaddy.com etc) and setup a wordpress blog...if not then even a free wordpress blog etc. will do...just have some sort of web presence!

Create a FaceBook group/fanpage and attract people to join through their could be your ideal best bet if money is tight.


Don't worry about getting paid, if anything maybe you can get some free food and great references out of the situation, plus the testimonial of a business owner whose business increased from a very poor situation will do wonders for your credibility as well (and you'll feel good as a regular customer knowing what you did!)

Hope that helps, I'd write more but I gotta rush out here.

Cheers,

~Dexx




Originally Posted by wurkfromhom View Post

...Finally #4, what can I do, being a newbie to local advertising and marketing, to get some traffic online locally?

Final thoughts:

I wanted to thank AP, Dexx, Maria and all the other contributors in this thread for their thoughts, their dedication and their kindness for posting the information that they post. If it hasn't changed anyone elses life, it has given me the courage and determination to go for it.

Though the owner of this restuarant is not a paying customer she will be a happy reference.

This is just the beginning. One more like this and I'll be ready to play in the sandbox.

Sorry for the long post, but I'm excited.

Thanks again

Jeff
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Unread 28th Jan 2010, 04:17 PM   #587
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Re: Offline Marketers: What services are you offering for monthly fees?
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Quick update

I have looked at her website and it is hideous. So redesign will be necessary.

I've checked google for several keywords and she is ranked #1 or #2 for about seven keywords.

I checked out AP's list of vertical directories and will start with getting her in those and revamping website.

Any other ideas?

Thanks

Jeff
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Unread 28th Jan 2010, 04:39 PM   #588
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Re: Offline Marketers: What services are you offering for monthly fees?
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Originally Posted by AP View Post

My average client pays me a $10,000 set-up fee and $1,497 per month. Minimum contract is 12 months. Approx $30,000 first year.

I do a lot of "Infrastructure" work first. Most here would probably not like it.

I develop a comprehensive marketing plan. USP, train sales staff, train secretaries to answer incoming calls, write copy for Yellow Pages, direct mail, set up AWeber, autoresponders, build new site/blog or update their current site, Animoto video marketing, Google Local, Vertical Directories, Press Releases, 1 on 1 coaching, group teleseminars, SEO, etc...

My best client pays me over $10,000 per month, set-up fee was $25,000.

My smallest client paid me $3,000 upfront and $497 per month.

You don't need many clients at $1,500 to make a decent living.

It's a lot easier than most people think it is.
That's an amazing program you've got. Do you have a trial version WSO for any of the warriors wanting to try out a lite version of your services? I have a company that's doing just over 1M in revenue, but is completely new to the IM World. I'd like to introduce the idea to the owner, but I'm certain he'd like a small try before commital type of thing.
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Unread 28th Jan 2010, 04:47 PM   #589
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Re: Offline Marketers: What services are you offering for monthly fees?
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Originally Posted by Dexx View Post

Ya...appears it got deleted.

Guess they don't want a thread taking up space for just posting resources to give to local businesses (not really IM related)....dunno where else we could create a list short of doing it on a different site then.

Too bad really.

~Dexx
Why not include this in the thread?

I know I would be happy to see it.
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Unread 28th Jan 2010, 05:17 PM   #590
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Originally Posted by wurkfromhom View Post

Now on to #2, today i stopped to pickup some food from a place I use to frequent. The owner and I spoke and I decided to ask about her advertising. She informed me that she wasn't able to advertise because business was down. She explained that the yellow pages was to expensive. So I decided that I would offer my services to help increase her sales.


Jeff
....another example of people being hardwired to believe that they must be in the yellowpages.

Jeff, one day you will have to cross the YP bridge with her again and it will be your goal to convince her to think small. An alphabetical listing is almost necessary so that her number is public knowledge. Beyond that you'll want her to think small. Very small.

I did want to share something with you that will help you, help her.

I have used these personally during my time as a restaurant manager, and for my current food industry clients.

* Given to every patron in the place for the next little while...On letterhead, a typed or handwritten personal invitation signed by the manager, to return tomorrow(dated) and receive ?%off the meal. (people have no problem eating at the same place twice in a row)...and when they ask how long are you doing this for...you say "just for a little while" ...people will talk and tell others to go in right away.

* Ever hear of 10 for 1 cards? or 5 for 1? ...They DON"T WORK...takes too long to achieve the goal so there is no sense of urgency...it asks the customer for way to much before anything is given up in return.
"Buy 2 get the deal on 3" is the formula that will skyrocket results....and you just keep given them out like candy. People will eagerly run through the required meals to get the deal...and THEY BRING PEOPLE WITH THEM Buy 3 get the 4th free also works like gold. When people think they have to go through 10 meals to get anything...they really don't even try. 5 doesnt cut it either. Restaurant managers get scared when they see lots of discounts...what they don't realize though is that all of these sales are being created in a timespan where they wouldnt have occurred naturally....and thus it is positive revenue.

* Do some legwork for her and visit several other local merchants. Let them know that they have permission to print coupons to her establishment on their upcoming promo events. It is HUGE for a business to be able to add food value to their own incentives. You will want them to contact you or her to the final say, or give them pre-outlined options. Their traffic then becomes her traffic.

An example of how this can work; I just did a mailing for a photographer wanting to advertise her Senior Portrait deal. Her idea was to boost the deal when "friends" booked their session together. We then went further with "and as an added bonus"..and a thin pizza coupon. She, being the "new guy" in town, was able to book 250 (she said 250ish) of the 458 seniors in town. The other photogs had good deals too and good pricing...but a well placed slice of pizza put her on the map.

* Just as important as common advertising...is CLEANLINESS and SPEED. The place has got to be spotless or people will stop coming. In addition one of the quickest way to increase revenue is to make sure there is a system of getting tables ready to be seated again quickly. In a given day, your going to sit a finite number of tables...increase each table by one meal a day can be a good $5000 per month or more (Conservatively; 15 tables @$15 profit per sitting, multiplied by 25 days). One of the spots where alot of those tables can be gained is during her biggest meal rush, whenever that is....restaurants can lose a dozen tables a night just from people walking in and perceiveng that the place is dirty or they'll have to wait long.

These are some very effective items for you to mull over and adapt to what you are doing.

Best of luck to you!

DP

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Unread 28th Jan 2010, 05:51 PM   #591
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Re: Offline Marketers: What services are you offering for monthly fees?
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Originally Posted by wurkfromhom View Post

Hello all,

As you can see this is my first post so please bare with me.

I wanted to write this post for several reasons.

1. To let the doubters know that what is being posted here is truly invaluable.

2. Because, I got my first potential client today. No there is no money involved because I'm new to all of this and trying to build some credibility.

3. Because this thread alone has changed my life.

4. To ask for some direction.

Ok, let me address #3 first, I was furloughed in April of 2009 from CSX. I decided to get online and try to make some money since there are very few jobs out there. Dec 10 I ended up in the hospital, diagnosed with slight kidney failure, heart problems and lung problems. I was at a point where I wanted to give up.

But then I found this thread and have saved each page going through them one at a time to make sure I understood what was being said. This thread has given me hope, real hope.

Now on to #2, today i stopped to pickup some food from a place I use to frequent. The owner and I spoke and I decided to ask about her advertising. She informed me that she wasn't able to advertise because business was down. She explained that the yellow pages was to expensive. So I decided that I would offer my services to help increase her sales.

I was totally shocked at her response. I'm going to review her site today and then look at what I can do to help her. She has no money.

I've come up with some ideas, but I wanted to ask a question about advertising locally.

Finally #4, what can I do, being a newbie to local advertising and marketing, to get some traffic online locally?

Final thoughts:

I wanted to thank AP, Dexx, Maria and all the other contributors in this thread for their thoughts, their dedication and their kindness for posting the information that they post. If it hasn't changed anyone elses life, it has given me the courage and determination to go for it.

Though the owner of this restuarant is not a paying customer she will be a happy reference.

This is just the beginning. One more like this and I'll be ready to play in the sandbox.

Sorry for the long post, but I'm excited.

Thanks again

Jeff
You got the right attitude. Keep it up and make yourself and client some good money.

" You can either give a man a fish and feed him for a day OR teach him how to catch a fish and it will feed him for a lifetime"
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Unread 28th Jan 2010, 07:31 PM   #592
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Originally Posted by DogScout View Post

Kennedy has a private forum, costs $49 for gold a month, here is where it gets good... included is membership in a local GKIC chapter. (Google it and your location to see if one is close),
DogScout,

I really appreciate this information. I will check to see if there is a local group in my area to join. I would also like to commend you for sharing on this thread, too. I can tell you really know your stuff and you don't mind sharing!

Make every day count!
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Unread 28th Jan 2010, 08:05 PM   #593
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Here is a PDF of the 1st 10 pages of this thread for future reference.

www.psptubedepot.com/images/Offline-Marketers1-10.pdf

Get it now, just got a dedicated server and am going to move everything over to it during the next week or two. Ill put it back up, but it will be down a day or two while I move this site. (Almost did a home server... then I'd be able to use a SAC firewall and I'd have no hacking worries, just too much other junk that goes with it. But if I get hacked once... Lol.)

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Unread 28th Jan 2010, 08:30 PM   #594
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Wow...an amazing thread! My head is spinning...I've been off WF for a while and just started lurking again and this point is just too good to 'just lurk'...Amazing posts by all, esp AP, DogScout, and Dexx!

Thanks a lot! I was just about to prepare a direct mailing postcard to prospects in my zipcode. I do think I have the right type of prospects but this defintiely gave me very good idea of what my services are worth and how to position myself.

Once again, thanks!
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Unread 28th Jan 2010, 09:13 PM   #595
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Originally Posted by DogScout View Post

Kennedy has a private forum, costs $49 for gold a month, here is where it gets good... included is membership in a local GKIC chapter. (Google it and your location to see if one is close),
Definitely check with your local GKIC chapter on the fee. Mine is $30 or $35/month after paying $49/month for the Kennedy newsletter.

DogScout... Maybe since you're diamond member, the local chapter is free?

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Unread 28th Jan 2010, 09:26 PM   #596
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no, It was free locally when I was gold, in fact there was a lady that used to come that wasn't a member of DK.com and so they used to just let her come.

Your local chapter may either be paying for speakers or paying for the meeting place or the leader might just be into making a side income, but it is my understanding that that is contrary to the 'rules' as I believe the leader is paid by GKIC national. Dunno what is up with your local, but still worth it. (Diamond is $239 a month but you get half off any product and at least 2, usually 3 conferences a year that add up to over 3-5k in savings if you go. (I think the info super conference in November is 5k alone, the spring conference was about 2500. and the OAW was a couple grand, but I paid only $200 for that. Yanik Silver was worth that alone!)

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Unread 28th Jan 2010, 09:40 PM   #597
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Originally Posted by wurkfromhom View Post

Quick update

I have looked at her website and it is hideous. So redesign will be necessary.

I've checked google for several keywords and she is ranked #1 or #2 for about seven keywords.

I checked out AP's list of vertical directories and will start with getting her in those and revamping website.

Any other ideas?

Thanks

Jeff
See if you can get some video marketing going to build a buzz. But definitley find out what her competitors are doing right, and see if that can conjure up some ideas
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Unread 28th Jan 2010, 09:43 PM   #598
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Thanks DogScout

Don
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Unread 28th Jan 2010, 09:47 PM   #599
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Originally Posted by DogScout View Post

no, It was free locally when I was gold, in fact there was a lady that used to come that wasn't a member of DK.com and so they used to just let her come.

Your local chapter may either be paying for speakers or paying for the meeting place or the leader might just be into making a side income, but it is my understanding that that is contrary to the 'rules' as I believe the leader is paid by GKIC national. Dunno what is up with your local, but still worth it.
DogScout,

Okay, that makes sense then. I'm pretty sure it's for the meeting place then because we have a huge modern conference room with all of the trimmings for our meetings. We do have a number of guest speakers each year as well.

I don't care what the price tag is... I work from home so being able to meet up with like-minded marketers and entrepreneurs every month is priceless to me.

Thanks,

Mike

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Unread 28th Jan 2010, 10:47 PM   #600
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Originally Posted by wurkfromhom View Post

Hello all,

...today i stopped to pickup some food from a place I use to frequent. The owner and I spoke and I decided to ask about her advertising. She informed me that she wasn't able to advertise because business was down. She explained that the yellow pages was to expensive. So I decided that I would offer my services to help increase her sales.

Jeff
You MUST MUST MUST have her start capturing the email addresses of her clients. This is the fastest way to build relationships with her customers and it's an easily automated system to run. The value to her is potentially thousands per month in increased business, and you can easily justify charging her for it once it's up and running. Turn whatever her slowest day is into her busiest day by sending out email promos that day right before lunch or dinner...while people are making their dining decisions. You'll prove your value quickly with that strategy.

ProvenAmazonCourse.com aka the "PAC" now includes the #1 "Private Label" training on the web (ProvenPrivateLabel.com)! We've been teaching "physical product" sales online since 2002 & we've accumulated over 1,000 success testimonials!
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