The subject of my info product is a psychological concern that is one of those "hair on fire" topics -- when you have this problem, it tends to be on your mind constantly. A marketer I respect thought my choice was a hot niche market that could be very lucrative.
When I do a Google search for the one word that best describes this psychological concern, I see... no Adwords ads! Well, I do see one ad -- for a medication, but nothing else.
I don't know if this is a good sign or a bad one. It could mean that no one has thought to target this problem, but a more likely explanation is that people have tried to do so and failed.
In fact, when I checked this term in the past, there were indeed a few advertisements on Google for this topic, but not anymore. A bad sign? A very bad sign? A broader, related niche does have advertisers, but not this narrower one.
I have even tried Adwords for this product in the past and got visitors but no sales. It could be the fault of my sales letter, or maybe it is a problem with this niche.
My question is, is it a very bad sign when there are zero advertisers on Google for your particular niche? Perhaps people with this concern are just looking for free information and don't want to be bothered with shelling out for paid products?