I've never had any problems with any of my stats before, but I got a bit depressed lately when looking over my stats over the past couple of months.
I checked on the status of all my lists and found that virtually NO ONE was opening the emails, maybe 1 or 2 here or there, and the click thru ratio was near 0.
And yes, I'm tracking clicks through AW and all of that.
In the beginning of last week, I sent out an email to what I believed to be my most inactive lists, informing my subscribers that I would be purging those who didn't open emails, as it costs A LOT of money to maintain a list and each person costs me. There's no sense keeping people on if I need they don't open emails.
Keep in mind, this is all just a test -- none of the above is actually literally true, just wanted to get a response.
With one of my lists, not giving the niche out, but its not IM, I hate it and I think I will delete it anyway. They're just a bunch of xxxxx who want everything for free and don't want to buy.
I sent a subject to that list, "Why are you even on this list?"
I was for the most part nice about it, but the gist was, "why would you sign up for free xxxxxxx if you aren't going to open the emails?"
I invited them to unsubscribe as well, if they no longer wanted to be on.
Well here are the results, according to AW.
0 people opened THAT email, and 0 people have unsubscribed -- even though i have had 10 personal replies begging me to keep them on and telling me that they open EVERY email.
These replies were the direct result of hitting reply to the email, as "RE: [Why Are You Even On This List]" was the reply subject.
To make matters worse, I check the stats on the links I send them to, and I see a good number of visitors where AW is the referrer(and not the AW link verification).
Keep in mind, those are the people that chose to respond, what about the ones that opened the email and didn't!
What the hell is the deal here?
Those were broadcast stats -- and the follow-up stats are just as sketchy.
If anything, now I know not to get discouraged and believe that no one is opening my mails, as they are, and Aweber is not saying so.
So if your opening rate is low and your CTR is low, it doesn't mean no one is opening their emails -- it just means that AW doesn't have their s*** together.
Just keep that in mind for the future . . .
Anyone else see the same thing?