I run a successful small business but it's a service business and I wanted to expand into info products. I wrote a book last year and threw up an information site with a free e-course to collect email addresses. The idea was to sell my book to people who signed up for the course.
I'm pretty good at SEO, so the site soon started to attract traffic and each month I would sell a few books. My books sales covered the credit card processing fees for my service business but that was about it.
Then I decided to learn more about how the professionals make sales. I bought some Jimmy D Brown books, which have been great, read every thread here and joined the war room.
Just in my first month, I have seen every single metric increase by at least 100% and in most cases much more.
Just by making small changes, I have been able to drive more visitors to my opt-in page, increase the percentage who actually opt-in, improve the open rates for my emails and most importantly, increase my book sales.
This will sound pathetic to those of you who make a lot of money from information products, but it's HUGE for me. I have gone from selling maybe 6-8 books a month to selling 3-4 books a DAY!
And this is before I have even started to approach potential affiliates or JV partners (I figured I should learn how to convert people before I did that) and before I add additional products, which I'm currently writing.
I am not in the IM field but all the principles you guys discuss apply to my field too. I just wanted to thank every person who share their ideas and knowledge on this forum. You have opened up a whole new exciting world for me, and 4 books a day is just the beginning