After scrolling up and down for a bit he commented on was how 'American' it looked. Now, that's without reading a word, just scanning the basic format. I asked him why he said that - "Well, it's loud, brash, in your face with all that red and stuff. Is it for the American market?" he asked.
The product wasn't exclusively for the American market. It was an IM product and as far as I'm aware that sales page is used globally.
My point is, do you make any allowances for the different countries you're marketing in? Do you consider cultural differences? Or do you just aim for the largest market and just hope the rest aren't too put off?