Custom affiliate programs?
I'm planning to write a few long blog entries about different libraries of the Java language and I'm looking for the best way to monetize them. It's a complete new world for me and when I was doing some research into affiliate programs I was mesmerized: how I could have missed all this while working as a web developer? There is an entire ecosystem out there to support those 'online affiliates' programs.
The rationale for me is: if you are going to write an article where companies a,b and c are referenced, I suppose that those companies might be interested on putting a banner on the page. So (maybe this is too good to be true) a possible approach would be to send an email to them, explain what I intend to do and, if they are interested, use some kind of external service that acts as a "referee" counting the clicks per ad.
Is this a real business model working now in the web? Are there that kind of companies? Or is all this blissful thinking from a newbie in this world? I can see people reading the article and, if they find it interesting, clicking on the links to visit the companies

Any comment would be really welcome.
Regards
Juan
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