Good Names in Article Marketing

Based on everything I have read by him here on the forum I would say that you should read his stuff too.

As far as recommending something to buy, since I have never bought any of Allen's stuff (Sorry Allen, just haven't got around to it yet I didn't.

I can tell you that he knows what he is talking about when it comes to articles.

Here's a tip...and take it for what it's worth to you.

There is a lot of great information out there from a number of very
knowledgeable people.

But the information itself isn't going to turn you into a successful article
marketer.

There are too many variables outside of the "how to" stuff that can wreck
havoc with your article marketing.

1. The niche itself
2. The product you're promoting
3. The type of articles you choose to write.

Let me touch on number 3 because it's so important.

You can follow a proven step by step formula for writing an article,
submit it, and still get no response.

Why?

Because your target market doesn't respond to that type of writing or
your style.

See, the problem with article writing, at least the way it's taught, is that
in order for it to be generally effective as a tool, it has to be taught in
a generic way. Otherwise, you're going to see article marketing books
that are 10,000 pages long trying to cover every possible market and how
to reach it.

You won't write for the hip hop market the same way you'll write for
somebody who is suffering from cancer. Your voice will have a lot to
do with how well the article goes over.

And voice can't be taught because it's too specific a skill. At least I have
yet to see any article writing book try to teach how to appeal to a
number of different marketers.

This is why copywriters get paid so much. They have to study the niche
and find out what people respond to. They have to figure out what kind
of language they have to use to appeal to that target market. That's
why, if you go to Clickbank and look at 2 sales letters (one for starting
a hip hop label and another for selling a asthma treatment) you'll notice
that the style of writing is totally different even though the basic principles
of copywriting are all there.

In other words, you won't find a cookie cutter approach to article
marketing that is going to be a slam dunk for you.

It doesn't exist.

You're going to have to understand your target market. You're going to
have to figure out how to write for them, what kind of resource boxes
they respond to.

This is why I'd never try to write articles for the hip hop market because
I can't speak their language and don't have the time or the patience to
try to learn.

I don't know if any of this is making sense to you, but I hope so.

Having said that, I can recommend that following people:

Dean Shainin (especially for tackling Ezine Articles)
Tim Gorman
Allen Graves
Paul Myers Newsletter (just for plain learning how to write period)

Good luck with your search.