Why you should actually subscribe to and read as many opt-ins as possible

12 replies
Hi,

Reading the e-mails you receive when you opt-in to receive something for free (i.e., free report, etc) can actually be a very good idea, rather than viewing it as spam. Yes, a lot of marketers (of course) are trying to sell something, but you can learn a lot from them, and what they say, and you might actually find something useful that will give you that edge in your business.

Personally, one e-mail box I have, I've probably subscribed to over 700 opt-ins/forms, and it currently has about 4,000 messages. I've also read a lot of those messages. It helps give me a good pulse on the industry (I.e., I know what is in demand, as well as what other people want to sell, etc). As well, now, if I ever wanted to compose a marketing e-mail, I now have over 4,000 examples of what works for other people

Anyways, a suggestion to improve your business. See what other people are doing, and what works for them, and duplicate it (of course, making it your own unique product, adding your own originality and adding value to it).
#optins #read #subscribe
  • Profile picture of the author Mr. Enthusiastic
    I did that for a long time. Eventually I noticed something.

    Only a handful of lists actually had any kind of original, helpful information on a regular basis.

    The rest just used the same tired, trite, cheap tricks to siphon money out of my pocket without any useful information.

    They all got their good buddy to give away a special half price offer that they don't know how long it will be up. This is the last and final word on the ultimate marketing system unlike all those scams. Here's an hour long video with no player controls to waste my time with a rambling pitch.

    Then they send it again because their kids had the flu and the dog ate the server's backup disk and they had the wrong URL, and it's really, really urgent and confidential that I post on their blog about why I haven't bought yet so they can sell me something more.

    I really don't get any more benefit in this life from reading any more of that stuff.

    I'm willing to risk that somehow, the ultimate marketing technique, not available in the War Room or anywhere else, won't get into my life because I unsubscribed from a hundred junky lists. What good is the mansion if you have to get there by reading a thousand inane, badly written, unoriginal sales pitches a day?

    Chris
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    • Profile picture of the author VeitSchenk
      thanks Chris,

      that pretty much sums it up!

      a fine example is Jeff Johnson, whenever he reopens his 'private' coaching club, he then hits you with a gazillion emails and after a few days you (er,sorry, I ) start thinking "the poor ba****d, can't fill his "oh, so in demand" diamond level, he's now down to a 50-instalment payment plan...

      it's funny I found this thread today -- as I spent about an hour unsubscribing from pretty much every single mailing list I could find in my inbox...

      Veit

      Originally Posted by Mr. Enthusiastic View Post

      I did that for a long time. Eventually I noticed something.

      Only a handful of lists actually had any kind of original, helpful information on a regular basis.

      The rest just used the same tired, trite, cheap tricks to siphon money out of my pocket without any useful information.

      They all got their good buddy to give away a special half price offer that they don't know how long it will be up. This is the last and final word on the ultimate marketing system unlike all those scams. Here's an hour long video with no player controls to waste my time with a rambling pitch.

      Then they send it again because their kids had the flu and the dog ate the server's backup disk and they had the wrong URL, and it's really, really urgent and confidential that I post on their blog about why I haven't bought yet so they can sell me something more.

      I really don't get any more benefit in this life from reading any more of that stuff.

      I'm willing to risk that somehow, the ultimate marketing technique, not available in the War Room or anywhere else, won't get into my life because I unsubscribed from a hundred junky lists. What good is the mansion if you have to get there by reading a thousand inane, badly written, unoriginal sales pitches a day?

      Chris
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  • Profile picture of the author Lisa Gergets
    I'm with Mr. Enthusiastic...most of what I receive is the same old re-hashed affiliate offers. Very, very few of the lists I've opted-into deliver relevant, valuable information, and I think that's key in the success of your lists.

    Usually on Saturday mornings I'll sit down with coffee and my netbook and go through all the list emails I've received and opt-out of those that don't deliver value.
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  • Profile picture of the author simonjwarner
    I got to say I do stay on a lot of lists, I like to look through my Gmail to see which subject lines have grabbed my attention
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  • Profile picture of the author Mark Hess
    I recently started a small blog in the IM niche...

    One thing I noticed now-a-days is that many more marketer's are e-mailing their lists and sending them to their blogs in order to read the content (very smart)

    I started using that to my advantage. I am on MANY lists and as soon as I get that e-mail from the person i rush to the blog and try to be one of the first to comment.

    So far, it has produced a nice little stream of traffic and subscribers.

    Remember, the e-mails that you receive are going out to hundreds if not thousands of other people. If you can be one of the first to get a link at the bottom of the post you put yourself in the position to snag some traffic (and subscribers) from that person's list.

    (additional way to get traffic to your IM blog or squeeze page)

    So I agree: "you should actually subscribe to and read as many opt-ins as possible"

    Don't spend all day doing this, but hitting up 2-3 doesn't hurt...
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    • Profile picture of the author halfpoint
      The day I unsubscribed from all of the mailing lists I was on was the day I became productive and actually started getting work done.

      I'm on a handful of lists now of people who I really do want to hear from, but that's it.

      I figure if something is important enough I'll hear about it anyway, I don't need my inbox bombarded every day.
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    • Profile picture of the author NancyHill
      I tend to shy away from opt-in lists because I am already overwhelmed with email. However I do like the idea of having a dedicated "spam" email account where I can sign up like crazy and watch the trends.

      I'm also way impressed by the idea of commenting and building traffic from others' blogs by following the emails. The creativity and resourcefulness of the Warriors here never ceases to amaze me.
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  • Profile picture of the author DigiCypher
    I've tried to pay attention to them, but honestly, after a while i get tired of all the sales pitches. I have a generous disdain for spam mail...

    But i can see your point. I'll pay a bit of attention to see the different tactics they use.
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  • Profile picture of the author bettersocial
    Honestly, I've come to a point where I don't even open emails anymore. Unless its a marketer I really like, most emails just go into the trash can (I'm just too lazy to unsubscribe)

    Makes me wonder about the effectiveness of email marketing
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  • Profile picture of the author mlord10
    Something that has helped me is to evaluate what marketers I follow, and then try to bring parts of their business into mine. For me, it is not necessarily the marketers that make the most money, or even the ones that have all the really fancy websites, graphics, and videos.

    When it comes down to who I follow, it is all about communication and value. If someone gives me valuable content and is willing to answer an email, then they tend to go high on my list.

    Putting yourself in the customer's shoes is a very valuable marketing tactic that should not be taken lightly.
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  • Profile picture of the author fudomyo
    Reading the emails are a great idea. Now, having got started in marketing, I read everybit of ads I get. Whether it's email, snail mail, and even infomercials on TV. Looking for creative ideas.

    Like Picasso said, "Good artists copy, Great artists steal"
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