Hot Topic: How do you define a truly 100% honest marketing approach?
How do you define a truly 100% honest marketing approach? One which you can actually be proud of:
- Great products barely need any marketing at all, satisfied customers will create a buzz for you.
- Creating and selling 'information products' will possibly harm your customers, since they can get the information for free with a bit of effort.
- In addition, you often provide people with false hope.
- Time is valuable, so some 'information products' are legit if marketed in a completely honest way.
- Do nice people really finish last (like Leo Durocher's famous quote), or do they have a fair chance?
Here is an attempt to answer my own questions:
* Great products barely need any marketing at all, satisfied customers will create a buzz for you. True
* In addition, typical marketeers often provide people with false hope. Very true, and some of you 'marketers' should be ashamed of yourselves.
* What is the completely honest way to market on the Internet, and how can you get attention by being 'modest' or 'humble?'
My answer to the last question is as follows:
- Make quality websites with interesting, original content you actually care about.
- Usage of affiliate links on those types of sites is clearly honest and legit.
- Think ahead and don't expect current trends to continue forever.
- Learn and remember important lessons from the recent (and distant) past.
- People often pay lip-service to originality, but who is actually out there showing the courage to be truly different?
Thank you very much.
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