How to Sell Thousands of Copies of Your Excellent Ebook...Without a List or Your Own Traffic

So, you've done your research, found a hungry market with a desperate need and you've produced an excellent ebook to fill that need. The problem is this: none of the websites you've approached are interested in a JV. Some of them haven't even answered your emails. What next?

1) make a list of big websites related to your niche which have a free ezine/newsletter or similar for their subscribers. They usually have an opt-in form somewhere on the homepage, or you'll get a pop-up as you enter/leave. The more subscribers to their opt-in ezine, the better.

2) get some copies of your ebook printed as a physical book by using lulu.com or a similar Print-on-Demand service. You could have just one copy printed if you liked but it gets cheaper with quantity. Don't go crazy though. You shouldn't need too many, unless you want to give copies to friends, family etc.

3) find the snail-mail address of your potential JV partner. Use a service such as WHOIS to do this. If you can't find an address, email them to ask for it. If you still can't get it, move on to the next JV partner.

4) write your JV proposal inside the front cover of the book. Use this advice from copywriting legend Ted Nicholas:

"The best ink colour to use for signature, margin notes and arrows, etc., is reflex blue. When you mark up the letter and sign the original, use a felt tip pen."

i.e. write it in reflex blue using a felt tip pen. Personalise your message. Tell them how you love their site and that you feel the book they are holding would be great for their subscribers. Ask them them if they would like to do a JV with an ebook version. Include all your contact details, including phone number. Make it as easy as possible for them to contact you.

5) In your proposal, offer the potential JV partner at least 60% commision on each sale, even more if possible. This is to increase your chances of getting in. Of course, tell them your proposed selling price.

5) send your physical book out to them using a courier company such as FedEx, DHL, UPS etc. This will ensure that it gets looked at. Who doesn't love to open a parcel?

Now let's look at some numbers.

If you send your proposal to someone with 10,000 subscribers, assuming they sell to just 5% of their subscribers, with a $37 ebook and 60% commission to them, you would get $7,400 from that JV.

5% is very low for someone emailing their own list, and you could find someone with a list of 100,000 or bigger. Play with the numbers, it gets interesting!

If you have your own ebook which you know is top quality and you're struggling to market it, this might just be the way to make it pay.

Abdul.