Question about creating my own product

Everything I know about internet marketing says that if there aren't very many products about it, it's because others who've gone before you have done the research and there's not enough interest to make the time spent creating a product worth while.

I've heard that from more than one internet marketer and that's the advice I go by when creating a new product. Hope that helps.

There are undoubtedly some "sleeper" niches out there
that are undiscovered.

However - just because there are books on a topic does
not mean people will pay the (typically) inflated ebook
prices for instant delivery of the information. How-to
information must promise instant gratification to get that
instant delivery sales thing happening. Some topics just
don't lend themselves to this kind of urgency.

Any product you are going to create - you must do your keyword research to see how many people are searching for what you have in mind. If the search volume is low their is no point in wasting you time creating a product that very few people want. Always do a Google search and a keyword search - the two most important things before you create your product.

Hi Dave,
I think the main things are how long it takes to set up and run, and how much does it cost. I'm setting myself up so I can set up an SEOed website in minutes for no extra cost. If I made $25.00 in a year it would be worth it. Still, there are niches where I would lose money. I can't tell which one's will be good and which one's won't. They are often a suprise. You're making a $100.00/month? you are there. You just need to take it to the next level. Good Luck

You have to strike a balance. The market should not be too big where you cannot enter (like dating, weight loss) unless you are an expert. And the market should not be too small where you cannot find enough buyers.

I have entered some very small markets like that and now I have trouble scaling it. Although I am getting profit from it, reinvesting for more traffic is not an option because there is not much traffic in the first place.

Here's one of the keys to the snoring niche (I've done a little, emphasis on little, research on it).

There are two people who are searching for "snoring remedies."

One is the people who snore but the really desperate people desperate for a solution are the spouses... appeal to them.

I know there are products out there so it's not a bad niche and I do recall Hydra even having CPA offers as recently as a year ago.

Do your market research... survey the market, buy all the competitors products and go through their sales funnel. Look up Glenn Livingston if you're not sure how to do it - it's a bit complicated, but his information is brilliant.

Then make your product and make some money. :-)

Gary

I'm new to product creation as well, so I have no authority in my comments. But, what I love about the Internet is that it creates the market for you. Even if the traffic level is low, from what you describe, this is a niche where someone needs a solution NOW. Create the product, keep your costs under control and see what happens.

Good luck.

I think I'll do a mash up of the information I find online. (or outsource it) Then put it on a new domain and sell it for real cheap as an introductory price. Then do a few link wheels, bazooka marketing, etc and then step back for 30 days.

I'm in no hurry. However, if it does work, it would be difficult to scale it. I mean, once these customers have this problem licked, what do I sell them? I will cross that bridge when I come to it.

Thanks all. I have lost my thanking privileges for today (too many), i'll come back tomorrow and click the thanks button.

Hi RedMatrix - product creating is a beautiful thing. I am inspired that I see you are giving it a try. You have done research and you are thinking like a pro. Using tools like this forum is also a good thing as you can leverage on the expertise of others that have already been there.

My advice to you would be to go for it - just make sure you are being as thrifty as possible so that you can insure you get a quick return on your investment.

Most of the times, I really don't care about niches that don't have sellers in them because I know there are literally hundreds of other profitable niches waiting for me and I shouldn't waste me time on something that is totally new.

But, if I found something that looked like a good idea and it had no sellers then I would do a little research and then plan about what would I do with that niche.

Here's how I do my step by step research:

Step 1: Go to Detecting Online Commercial Intention: Audience Intelligence: adCenter Labs and lookup the commercial intent of the searcher.

I would see the results and decide on what I should be selling to the audience (Physical Products or Information)

Step 2: I would get the top sites in the niche (if there are any) and run a search on quantcast for the URL. I would then use all the demographics provided by quantcast to find out more about the people in this niche.

Step 3: I would search on Yahoo Answers and other sites of that nature to see if people are asking any questions about the niche.

Step 4: With all the information from the research, I would make my decision on that niche. I would just create a simple product (like a small report) and sell it for a low introductory price and if it looks like there is some money in that niche I would create my main product and then make everything fancy and stuff. And if the niche doesn't work, I would just draw back and move on.

No problem!