Do Order Buttons Really Matter?

24 replies
I hear you should always split test your sales pages with different order buttons.

But to me, if someone was genuinely interested in purchasing your product, wouldn't they buy it no matter what your order button looked like?

I mean, are they really gonna look at your button and say "Man I really want this but I don't like how the order button looks so I think I'll pas on this one"?

Or would someone who is not interested say, "Man, I have no need for this product but this order button is so nice I think I'll buy it anyway"?

Those are my thoughts on order buttons.

I just don't see how they would affect conversions to a great degree. Or maybe I'm looking at this all wrong.

Do you guys split test different order buttons and if so do you notice a big difference with different order buttons.

Do the "Add to Cart" buttons really increase conversions?

Thanks.
#buttons #matter #order
  • Profile picture of the author Shaun Lee
    Supposedly, the Belcher Button does indeed increase conversion rates.

    You don't think about these factors like that. You never know what is going to affect your business. Sometimes, results defy logic. But regardless of logic, it's the results you want. So it's always a good idea to split-test with absurd variations. You'll never know if that's the one key element that will boost your conversion by 100%.

    -Shaun
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  • Profile picture of the author Roy Carter
    re: Do you guys split test different order button

    Answer = YES!

    re: Do the "Add to Cart" buttons really increase conversions?

    Answer = YES! (But do your own testing to see what works best on your own page.

    Test everything!

    Roy
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  • Profile picture of the author Lee Wilson
    There are variables in everything that you may never think of, or see them as obvious. Something as simple as the credit card logo underneath the order button not displaying the card somebody wants to use ... could mean they presume they can't use their card so don't bother clicking to find out. That's just one example, there are probably many others. We never know what the buyer is thinking, or why.
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  • Profile picture of the author sainteve21
    Originally Posted by aaallday2010 View Post

    I hear you should always split test your sales pages with different order buttons.

    But to me, if someone was genuinely interested in purchasing your product, wouldn't they buy it no matter what your order button looked like?

    I mean, are they really gonna look at your button and say "Man I really want this but I don't like how the order button looks so I think I'll pas on this one"?

    Or would someone who is not interested say, "Man, I have no need for this product but this order button is so nice I think I'll buy it anyway"?

    Those are my thoughts on order buttons.

    I just don't see how they would affect conversions to a great degree. Or maybe I'm looking at this all wrong.

    Do you guys split test different order buttons and if so do you notice a big difference with different order buttons.

    Do the "Add to Cart" buttons really increase conversions?

    Thanks.
    People are weird and wonderful things & for example just changing the colour of an order button can make a difference to conversions rates

    You would probably be very surprised to see the results of a lot of things that you would think have no relevance

    Consider this - if you changed an order button and your conversion rates went up by 0.001%, what would that mean over say 1000, 10,000 or even 100,000 visitors?

    Regards

    Steve
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  • Profile picture of the author RGallowitz
    Amazon spent millions of dollars in researching their order button. That says a lot.
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  • Profile picture of the author James Dyson
    The thing with testing is that often you'll get results which are opposite to what you'd expect, which is why it's so important to test and not just assume you know what will result in the highest conversions.

    Both the LOOK of your order button, and the text on it can make an impact on your conversion rates.

    I can totally relate to the idea that if someone wants to buy your product they will buy regardless, but many people might be on the fence, and you never know what might give your prospect the little push they need

    ~James Dyson
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  • Profile picture of the author mfleisch
    Order buttons definitely makes a difference when trying top optimize click throughs and purchases. In fact, experimenting with different sizes and colors can impact your conversion rates as well. My recommendation is to measure your overall click-through rate with your existing button and then switch it out and measure your results.
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  • Profile picture of the author Andyhenry
    I don't pay any attention to such things.

    In my experience the biggest factor BY FAR is where they came from and what they were expecting when they got to the page.
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    nothing to see here.

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  • Profile picture of the author Raydal
    Is it the most crucial factor? Maybe no. But when it comes to
    increasing sales every little change in the positive direction
    makes for more profit. As was illustrated in an earlier post
    especially when you scale things up.

    -Ray Edwards
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  • Profile picture of the author badboy_Nick
    Originally Posted by aaallday2010 View Post

    I hear you should always split test your sales pages with different order buttons.

    But to me, if someone was genuinely interested in purchasing your product, wouldn't they buy it no matter what your order button looked like?

    I mean, are they really gonna look at your button and say "Man I really want this but I don't like how the order button looks so I think I'll pas on this one"?

    Or would someone who is not interested say, "Man, I have no need for this product but this order button is so nice I think I'll buy it anyway"?

    Those are my thoughts on order buttons.

    I just don't see how they would affect conversions to a great degree. Or maybe I'm looking at this all wrong.

    Do you guys split test different order buttons and if so do you notice a big difference with different order buttons.

    Do the "Add to Cart" buttons really increase conversions?

    Thanks.
    If you want to increase conversions, technically, you would have to test everything ... from colors to sizes. But this takes a lot of time and resouces.

    The best thing to do is to model an already successful site and get the competitive information from there. But to answer your question, YES, a good order button DOES make a difference.

    Try a "Take Free Trial" instead of "Order Here".

    Hope that helps,
    Nick
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  • Profile picture of the author MarketingSPY
    Why not just imitate what works? If it works for those who are extremely successful - then why not use it for your website too? Why try to reinvent the wheel? If it works - use it. The big dogs have done the testing because they can afford it - all you need to do is use what works.
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  • Profile picture of the author TelegramSam
    Originally Posted by aaallday2010 View Post

    I hear you should always split test your sales pages with different order buttons.

    But to me, if someone was genuinely interested in purchasing your product, wouldn't they buy it no matter what your order button looked like?

    I mean, are they really gonna look at your button and say "Man I really want this but I don't like how the order button looks so I think I'll pas on this one"?

    Or would someone who is not interested say, "Man, I have no need for this product but this order button is so nice I think I'll buy it anyway"?

    Those are my thoughts on order buttons.

    I just don't see how they would affect conversions to a great degree. Or maybe I'm looking at this all wrong.

    Do you guys split test different order buttons and if so do you notice a big difference with different order buttons.

    Do the "Add to Cart" buttons really increase conversions?

    Thanks.


    Why don't you do something outrageously unusual, that very few people have the guts or energy to do?

    It's something that most people never do. They just talk about it and ask questions about it in forums. They wonder about it but very rarely do anything about it. They go to bed thinking about it. They just stare out of the window guessing about it.

    What is this amazing money-making thing?


    TEST

    By that I mean TEST it for yourself.


    Sam
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    • Profile picture of the author Joshua Uebergang
      Try a "Take Free Trial" instead of "Order Here"
      For those interested, I've tested similar versions "Take Risk Free Trial" "Try Risk Free Trial Now" and anything with free seems to almost increase CTR to order page by 10-50%. However, sales seems to drop by about 25%! You get more visitors on the order page, but fewer sales.
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  • Originally Posted by aaallday2010 View Post

    Do you guys split test different order buttons and if so do you notice a big difference with different order buttons.
    NO! split testing the "add to cart" button is a waste of traffic. You're much better off split testing the price tag ($27 vs. $47), or your email autoresponder sequence, of your main sales video, etc.

    Your "add to cart" button will not make any large impact on your conversions at all.
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    • Profile picture of the author TimGross
      Originally Posted by Anonymous Affiliate View Post

      Your "add to cart" button will not make any large impact on your conversions at all.
      One thing for sure is that absolutes are always wrong, which means... you're absolutely wrong. :-)
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      • Profile picture of the author Wayfatwhitey
        It all matters. Button. Text on Button. Location. Color. Size. As an individual element its hard to put a conversion % impact to them. But overall your page design has a huge impact on your conversion %.

        The main thing is, your site has to look legit.
        The known legit sites out there do certain things.
        Try and copy them.
        Will your conversions be higher because your button is a certain shape?
        Or will your conversions be higher because subconsciously the user relates the look and feel of your site to another trusted site? Either way.
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      • Profile picture of the author bha100710
        My previous order button read - " Buy it now"
        My new button reads - " Yes Give me that book now"


        In the first one - you are reminding the customer of the painful part of the process - i;e departing with his money.

        In the second one - you are reminding him of the pleasure part of it - i;e getting to read the book instantly.

        Even though both mean the same thing, I think second one is a smarter way of putting it up.

        About which of the two converts - its for all of us to keep guessing
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  • Profile picture of the author Troy Trump
    I never expected an order button to make much difference... but it certainly did in my case.

    Sometimes people click around on your site before deciding if they want to buy, and that includes your order button. I've discovered this by recording visitors to my sites using clicktale.com.

    I actually ended up being the co-creator of a software that makes the same type of animated order buttons that increased my sales. Details are in my signature if you want more info.

    My best guess is a good order button helps sales by making your site look more polished, building more creditability and trust by your prospect.
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  • Profile picture of the author mr2monster
    The bottom line is that everything is different for every page. There are basic rules that you can follow to get yourself off on the right track, but at the end of the day testing is what matters.

    I've used the Belcher Button with a lot of success on some pages, and had it completely flop on others. So, it's just all in who's looking at your offer and what works with them.

    As always, test test test.
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  • Profile picture of the author Mohammad Afaq
    Order Buttons really make make a difference.

    I have tried removing the order buttons from my pages and it has always resulted in a drop in sales (and of course clicks to the order page).

    I don't know about other people but this is what I got out of my testing and I actually tested this in several niches with the same results.
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  • Profile picture of the author AverageGuy
    basically, in most cases, the amount/# of traffic/orders will not generate a meaningful statistics conclusion on variable such as: whether the order button should be in red color or blue color, etc. Simply because the sells page are different case by case.

    However, many big brands do use tests to decide the style. So, just check the famous brands' website, use whatever kind of style, it makes sense to me. IMHO.


    david
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