I have been thinking a lot about affiliate marketing, and whether it's a business model I would like to continue with.
The reason is, I think that affiliates are on the wrong end of the stick, so to speak.
Don't get me wrong - i'm making good money as an affiliate but...
We do all this work to build the assets of someone elses business.
For example, you sell an ebook for 50% commission. Great...you get some money. But the traffic you are sending is only building up the business of the product creator.
(I understand that you can build up your own business as well using a mailing list.)
So let's say you decide to create your own product.
You now have an asset that other people can build for you....but...can there be a better place to be?
Let's look at Clickbank.
They reap the rewards of both the affiliates and the vendors...and they don't really have to do anything because both parties are doing all the asset building for them...
The same goes for Amazon, and Ebay...
Surely that is where we all want to be...
What about Google?
They run the entire show. Clickbank, Amazon, Ebay wouldn't be half as effective if it weren't for Google...(a lot of affiliates rely on Google organic/ppc to send traffic).
What are your thoughts?