I'm getting more and more people emailing me offers under the guise of Myth Busting lately.
Inevitably they always turn out to be marketing 101 basic information packaged as some secret that's being missed by the masses.
I know some gullible people will end up paying thousands of dollars to access this basic information just because their guru is saying they won't get it anywhere else.
One example of this is an email I just got about a video today. It's about marketing to offline businesses and started with "this is new information I guarantee you haven't heard anywhere else" - which pushes my buttons right away because it's such an arrogant thing to say and requires that the person actually knows everything being said by everyone.
These turned out to be the same basic marketing concepts that many people here have discussed for years and I've heard many people say at seminars and get-togethers etc.
Then - the best bit - you get the opportunity to pay $497 to become an affiliate. Of course it's not positioned like that, it's positioned as a 'done for you' business but in exchange for giving you the system they get all of your customers and pay you commissions when they spend. You know - like all the other affiliate programs you've seen - except you don't usually have to pay $497 to join.
You can do all of this yourself and make a LOT more money.
Do you really buy into this?
You just know that some gullible newbie will think this is suddenly something new and the key to their new business and not even consider it might be a glorified affiliate program packaged as a business in a box.