Have you noticed an increase in refunds?

Not for me. What I have found is by talking to people, I can identify what went wrong, and in a large majority of cases I can make them happy again. Sometimes it can be something small that really bothered them, but when they see that we are a company of solutions that can help them make money, they start to realize that we care.

I did refund a 14 year old kid the other day though. Even then, I think he may be a returning customer, but he probably didn't have much allowance money left.

Well, recently there has been a growing tendency
for the forced continuity trials as well as "try it risk
free for 5 days and pay me later" kind of marketing.

Often, after using the product for the trial period-a person
either understands that it's not what he was looking for or
it's not what the sales page promised.

Either way, the freebie seekers count did not increase,
the way we do marketing did. Refunds are just as high as they
have always been.

Try giving away a super cool freebie or unadvertised bonuses
to over-deliver so they feel guilty for asking for a refund

Igor

[QUOTE=InternetSuccess001;2182039] (especially as unfortunately some of the digital providers seem to be adopting a lets refund anything for any reason attitude...) QUOTE]

This is why you should turn your "digital product"
into a "phyiscal product". Use a fulfillment
house to produce and ship for you and your refund
rate will drop like a rock.

I've actually seen a drop in my refund rate. But to be honest, I don't promote any products or service that are known to be crap and people who buy from me know what they're buying before they buy. My refund rates all together (through clickbank) stand at about 2.5% for a rather hefty amount of sales.

Nope.

Refunds are rare if you promote the right offer to the right audience.

-Shaun

I admit to having asked for a few refunds as it was not until I got the product that I found out it was the same product ordered before via another link or the information was not much different to what I had already bought in another program.

I have also been bitten by buying a product and then found I was being billed monthly for a membership. I have since learned this is a reason to promote membership sites in that you can earn repeat sales from people who forget they are paying this out on their credit card and who do not check their statements closely every month.

The other marketing ploy (trick) now is to get you to subscribe to a webinar for £1 or $1 and automatically be subscribed to a membership for which you get the first month free and of course you then forget you have been subscribed and you are billed on your credit card.

I had to unsubscribe recently to a membership site as a result of paying for the attendance to a webinar only to be emailed again by the same marketer to pay for another webinar and again I would be subscribed to his membership site.

As much as I would like to pay another £1 to join a worthy webinar I have declined, as I know I will be having to unsubscribe again.

If I did go through this process again, should I feel guilty if the same marketer wants to make me the same offer rather than exclude me from his mailing list when making these offers?