Yet another "How Do I Price My E-Book?" thread
I've seen a few hundred threads asking "How do I price my E-Book?" and I figured it was high time for another one! 
Thing is, I've read through probably thirty of those threads and not found an answer to my specific question. Forgive me if I haven't dug deep enough...
I get it; testing, testing and testing some more is the way to arrive at a functional price. My question has to do with differentiation from the rest of the $27-47 pack.
See, I'm working on a book in a particular niche that will allow people to expand their current floundering service businesses and take advantage of pending legislation. As it's a great idea, and part of a national dialog, I'm not the only one with such a product. But, from what I can tell, I am the only one who has rock-solid experience in the field. On top of that, I was hired by the DOE and the Small Business Network in my state to develop and present the curriculum for training people to expand into this field.
The squeeze and sales pages of my competition don't mention a thing about who has put the products together, no bio, no experience, etc. Digging deeper into their WhoIs and the like, I can see that they're almost all IM and SEO companies that saw an opportunity and grabbed it.
So that's the backstory. My question is, how high is too high? I'm thinking of pricing the package at a few hundred bucks. That way it'll stand apart from the rest of the pack in terms of its value and usability.
Let me add that it will be incredibly useful information that will save the reader many thousands of dollars in trial and error, should they choose to go the route I'm laying out.
I know that personal values shouldn't play much of a part in marketing. BUT, my personal feeling is that a $27 product that's supposed to change your life comes across as disposable garbage.
Is there a tipping point? A target? A threshold?
Thing is, I've read through probably thirty of those threads and not found an answer to my specific question. Forgive me if I haven't dug deep enough...
I get it; testing, testing and testing some more is the way to arrive at a functional price. My question has to do with differentiation from the rest of the $27-47 pack.
See, I'm working on a book in a particular niche that will allow people to expand their current floundering service businesses and take advantage of pending legislation. As it's a great idea, and part of a national dialog, I'm not the only one with such a product. But, from what I can tell, I am the only one who has rock-solid experience in the field. On top of that, I was hired by the DOE and the Small Business Network in my state to develop and present the curriculum for training people to expand into this field.
The squeeze and sales pages of my competition don't mention a thing about who has put the products together, no bio, no experience, etc. Digging deeper into their WhoIs and the like, I can see that they're almost all IM and SEO companies that saw an opportunity and grabbed it.
So that's the backstory. My question is, how high is too high? I'm thinking of pricing the package at a few hundred bucks. That way it'll stand apart from the rest of the pack in terms of its value and usability.
Let me add that it will be incredibly useful information that will save the reader many thousands of dollars in trial and error, should they choose to go the route I'm laying out.
I know that personal values shouldn't play much of a part in marketing. BUT, my personal feeling is that a $27 product that's supposed to change your life comes across as disposable garbage.
Is there a tipping point? A target? A threshold?
"May I have ten thousand marbles, please?"
.
For discerning professionals
who invest in long term content marketing
for Visibility * Credibility
Learn To Make Money Buying and Selling