What is your complaint rate? And if it is more than 1 in 1,000, has the service you've been using said anything to you or done anything about it?
I manage a Constant Contact Account for a new non-profit organization. A couple of weeks after sending an intro message, we sent out our first newsletter and received 29 spam complaints out of 2,547 newsletters sent. Constant Contact closed down the account while they did an account review and had us segment our lists and make other changes.
A couple of things...was this non-profit 100% compliant in receiving "specific permission" to send out newsletters? Probably not. So if we did it 100% correctly, would they still have temporarily shut us down? Not sure. But now if we receive more than what their expectation is (1 in 1000), they're going to shut us down again. At which point I actually said to the guy, well I guess if that happens we'll have to go to a different company (and I named one).
There are several things that have bothered me about this whole thing. But what's perhaps most disturbing is that if someone had seriously taken 1 to 2 seconds to look at this non-profit org, I can't believe they would hit the spam button. My assumption therefore is that they did not make sure there was water in the pool before jumping in. For goodness sakes, it's a brand new non-profit organization whose mission is to help wounded veterans, please people - just unsubscribe! People never cease to amaze me.
Forgive my rant...but I do feel better now!