I was just looking at some topics on ezine articles, I found the topic that interested me.
Looked at the authors and one individual stood out. This person had close to 150 articles and all of them had a resource box that pointed to a site that had nothing to do with the article he had written.
150 articles, platinum author status and has resource boxes that point to worthless landing pages that will generate no interest. Let's say the subject was muscle cars, his landing pages are based on singing lessons (this is just an example).
This is a huge mistake and a waste of time, if you plan on being successful at article marketing, make sure your resource box is enticing and for damn sure make sure your landing page has a relevant topic.
This might be common sense, but you'd be surprised, how many are doing it wrong.