5 {{ upvoteCount | shortNum }}
5 {{ upvoteCount | shortNum }}

AdWords... Which Setting Is Best: Standard or Accelerated?

by JasonParker
4 replies
Which setting do you normally use? Standard or Accelerated?
#adwords #optimize #rotate #setting
  • Profile picture of the author guillopuyol
    Originally Posted by JasonParker View Post

    Which setting do you normally use? Standard or Accelerated?
    I would highly recommend you use the rotate option and always make sure to run two ads at the same time. Let some impressions accumulate (depending on the niche... anywhere from 100 to 1000) and then see which ad is performing better. Delete the underperforming ad and create a new one. Always change only one aspect of the ad so that you know exactly what made the difference.

    -G
    {{ DiscussionBoard.errors[224662].message }}
  • Profile picture of the author James Cumner
    Depends what you're doing Jason, personally, if I'm at the heavy testing phase for a campaign, then I like to use accelerated to blitz some traffic and get some data.

    But, then as I have an established campaign, may switch it back to make it more predictable.

    At the end of the day, it doesn't really make a huge difference either way.

    James
    {{ DiscussionBoard.errors[224730].message }}
    • Profile picture of the author JasonParker
      Originally Posted by James Cumner View Post

      Depends what you're doing Jason, personally, if I'm at the heavy testing phase for a campaign, then I like to use accelerated to blitz some traffic and get some data.

      But, then as I have an established campaign, may switch it back to make it more predictable.

      At the end of the day, it doesn't really make a huge difference either way.

      James
      Thanks for your reply James. That's what I was thinking.
      {{ DiscussionBoard.errors[224736].message }}
      • Profile picture of the author guillopuyol
        Oops... my bad. I was thinking the Rotate evenly Vs. Optimized. Disregard my answer... sorry.

        To answer the correct question... If you use the accelerated option there is a better chance you will run out of funds before the day is over granted there is enough traffic. The standard will show your ads evenly throughout the day but might limit the number of impressions you get.

        Sorry for the confussion.

        -G
        {{ DiscussionBoard.errors[225067].message }}

Trending Topics